Family businesses possess several core strengths that contribute to their enduring success and resilience. One fundamental advantage lies in the strong foundation of trust and commitment within the family unit. This inherent trust fosters a sense of shared purpose and dedication to the business's long-term sustainability. Moreover, the continuity and intergenerational transfer of values and knowledge stand out as distinctive strengths. Family businesses often benefit from a deep-rooted understanding of their industry, accumulated over generations. This longevity enables them to navigate challenges with a historical perspective, learning from past experiences and adapting to changing market dynamics. The familial bond can also facilitate effective communication and decision-making. Family members, having known each other for an extended period, tend to have open and transparent dialogue, leading to more informed choices. This close-knit environment can enhance adaptability, as decisions are often made collaboratively, drawing from diverse perspectives within the family. Additionally, the commitment to legacy and reputation is a driving force for family businesses. Unlike publicly traded companies that may prioritise short-term gains, family enterprises often prioritise the long-term health of the business to pass on a thriving legacy to the next generation. This focus on legacy instills a strong sense of responsibility and pride, encouraging prudent financial management and strategic planning. Furthermore, the alignment of personal and professional goals in family businesses can be a significant advantage. The integration of family values into business operations creates a unique culture that resonates with employees and customers alike. This shared ethos fosters a sense of loyalty and commitment, contributing to a positive workplace environment and customer relationships. In times of economic uncertainty, family businesses often display remarkable resilience. The commitment of family members to weather challenges together, coupled with the ability to make agile decisions, positions them well to navigate turbulent periods. The emphasis on frugality and resourcefulness, often a product of the business's humble beginnings, contributes to financial stability and sustainability. In conclusion, the core strengths of family businesses encompass trust, intergenerational knowledge transfer, effective communication, commitment to legacy, alignment of personal and professional goals, and resilience. These strengths form a robust foundation for enduring success, allowing family businesses to adapt to change, maintain a long-term perspective, and build lasting legacies.

J. & J. Denholm Limited (the Denholm Group) is excited to announce that Denholm Global Logistics and Good Logistics, two renowned logistics leaders, have merged to form Denholm Good Logistics. The creation of this merger marks the pinnacle of the integration of Good Logistics and Denholm Global Logistics (which incorporates Hamilton Shipping Container Services). Family-owned diversified business, J. & J. Denholm Limited (the Denholm Group), announced the acquisition of freight forwarding and logistics company, John Good Logistics Limited, in 2021. Today’s announcement on the coming together of these two renowned companies reflects the Denholm Group’s commitment to innovation, customer-centric solutions, and a forward-thinking approach to delivering tailored solutions that empower businesses to thrive in an ever-evolving global market. Combining Denholm Global Logistics and Good Logistics into a single, stronger entity, Denholm Good Logistics, enables customers and employees to benefit from the enhanced size and scale whilst retaining shared family values. Denholm Good Logistics will continue to leverage its expertise, knowledge, and digital innovation to deliver logistics solutions that streamline global supply chains, enhance operational efficiencies, promote eco-friendly practices, reduce carbon footprints, and provide a seamless experience for customers of all sizes across a diverse range of industries. Key Benefits:  Global Presence – A more robust global presence, ensuring a wider reach. Customers can expect seamless global solutions that optimise transit times and freight costs Technical Innovation – Continued investment in technology, leveraging automation, AI, and data analytics to streamline operations, optimise routes and provide real-time visibility of the movement of goods Expanded Service Offerings – Customers will benefit from an expanded portfolio of services Sustainability – A strong commitment to environmental sustainability, adopting practices to help customers choose greener options, track and report their emissions, and reduce their carbon footprint Company Leadership Denholm Good Logistics will be led by an exceptional leadership team, combining industry expertise and visionary leadership from both organisations. This dynamic team will drive the company's vision, ensuring continued innovation, growth, and customer satisfaction. Embracing Change Speaking about the merger, Alan Platt, Divisional Managing Director of Denholm Good Logistics, stated, "This merger to create Denholm Good Logistics represents the convergence of two organisations that share a common vision for the future of logistics. By uniting our strengths, we are confident in our ability to continue providing customers with forward-thinking tailored supply chain management solutions and exceptional customer service.” Ben MacLehose, CEO of the Denholm Group, expressed similar sentiments, "The acquisition of Good Logistics by the Denholm Group was enabled because of our shared commitment to excellence, innovation, and customer focus. Merging these two global freight forwarding businesses to create Denholm Good Logistics is exciting for all stakeholders, including customers, suppliers, and our colleagues." "I am extremely pleased with the transformation and the combined, modern, dynamic brand, which represents the two separate businesses coming together and becoming stronger as a result.” The new Denholm Good Logistics brand was revealed to customers on 2nd January 2024.

Two University of York academics have been recognised in the New Year’s Honours. Professor Julian Richards has been awarded an OBE, while Professor Rachel Cowgill has been awarded an MBE. Professor Julian Richards has been awarded an OBE for services to Heritage and Digital Archiving, while Professor Rachel Cowgill has been awarded an MBE for services to Culture, Education and the Arts. Julian Richards is a professor in the Department of Archaeology at the University of York and Director of the Archaeology Data Service, the national digital data archive for archaeological research. Professor Richards specialises in the archaeology of Anglo-Saxon and Viking Age England and is a leading expert on applications of information science in archaeology. Professor Richards said: "I am thrilled to receive this award, particularly as it recognises the importance of digital archiving. In archaeology when we excavate a site we destroy it and the archive provides the only record of the past, preserving key information for the future. Those archives are increasingly digital, but also very fragile." “In York we have pioneered digital data preservation for over 25 years and have become world leaders, making our data archives freely available online for all to use. I've been fortunate to have worked with some amazing people and thank them all for their support over the years." Rachel Cowgill is a Professor of Music in the School of Arts and Creative Technologies at the University of York. Her research explores music’s relationships with culture, place and history, and covers a wide range of genres, from ragtime and street ballads to opera and oratorio. She is interested in the traces left by musical performances through history, and her recent InterMusE project, funded by the Arts and Humanities Research Council (AHRC), focused on community digital-archiving of ephemera such as concert programmes and reviews, as well as individual and collective memories. Professor Cowgill also initiated and co-led StreetLife, an interdisciplinary project funded by the Government’s Community Renewal Fund to breathe new life into York’s historic Coney Street. The project team has worked closely with partners and the local community to revitalise empty shops and venues, creating a pop-up hub, workshops, apprenticeships, and a number of job opportunities across the heritage and creative sectors. Professor Cowgill said: “I am delighted to receive this award, which recognises the value of culture and the arts at a time when the performing arts in particular are being undermined by funding cuts, and schools are disincentivised from providing sustained and inclusive opportunities for young people to develop creatively." “I have exceptionally talented, incredibly supportive colleagues at York, and I’m particularly proud of our community-led research drawing on the musical heritage of York to shape its future and our work to put creativity and local communities at the heart of regeneration projects in our city.” Professor Duncan Petrie, Dean of the Faculty of Arts and Humanities at the University of York, added: “It is fantastic to see Rachel and Julian’s work recognised with an MBE and an OBE. They are both outstanding researchers who have made extensive contributions to their fields." “Rachel and Julian are inspirational colleagues who have dedicated themselves to projects with far-reaching impacts on their academic disciplines and the wider community, embodying the innovation, creativity and public service that characterises York research.”

As the clock ticks toward midnight and the end of the year beckons, cities around the globe prepare for a spectacle of lights, cheers, and the palpable anticipation of a new beginning. New Year's Eve, the grand finale to the calendar, is a celebration that transcends borders and cultures, weaving a tapestry of shared hope and renewal. In the waning hours of the year, streets come alive with a vibrant energy as people from all walks of life come together to bid farewell to the past and welcome the unknown future. Whether it's the iconic ball drop in Times Square, the dazzling fireworks over Sydney Harbour, or the intimate gatherings in living rooms, the essence of New Year's Eve lies in the collective reflection on the passing year and the promise of a fresh start. It's a night of resolutions, both personal and collective, where individuals set intentions for the upcoming year, fueled by the optimism that a new chapter brings. From health and career goals to promises of self-improvement, the transition to the new year serves as a symbolic reset button for many. Yet, New Year's Eve is not just about resolutions; it's a celebration of the human spirit's resilience. As the clock strikes midnight, a wave of cheers echoes through the streets, symbolising the triumphs, challenges overcome, and the unwavering human capacity to hope. It's a moment when the past is relegated to memory, and the future becomes a blank canvas awaiting the brushstrokes of our aspirations. Amidst the revelry, traditions abound – from the clinking of champagne glasses to the joyful chorus of "Auld Lang Syne." These rituals, passed down through generations, connect us to the timeless essence of celebrating the passage of time. Whether dancing in a grand ballroom or huddled around a bonfire with friends, the shared experience of counting down to midnight fosters a sense of unity and togetherness. The beauty of New Year's Eve lies in its universality. Regardless of geographic location or cultural background, people worldwide join hands in embracing the transition, underscoring the common thread that binds humanity. It's a reminder that, despite our differences, we are all part of a shared narrative, each with our own stories and dreams. So, as the clock inches closer to midnight, let the spirit of New Year's Eve infuse you with hope, gratitude, and the courage to face the unknown. In those fleeting moments between the old and the new, there is a magic that transcends time – a magic that invites us to embrace the unfolding possibilities of the year ahead with open hearts and open minds.

Winter, with its crisp air and frosty landscapes, casts a magical spell upon the world. As nature wraps itself in a blanket of snow, a serene hush descends, inviting introspection. The bare branches of trees create intricate patterns against the winter sky, reminiscent of an artist's delicate strokes on a canvas. Beyond the chill, winter carries a unique charm, fostering a sense of togetherness. Families gather around crackling fires, sharing stories and laughter, while the aroma of hot cocoa fills the air. The season's festivities, marked by holidays and celebrations, bring communities closer, igniting a spirit of joy and goodwill. Winter sports enthusiasts eagerly await the arrival of snow, transforming landscapes into playgrounds for skiing, snowboarding, and ice skating. The world becomes a canvas for intricate snowflakes, each a testament to the delicate artistry of nature. Yet, winter's beauty is not without its challenges. The biting cold tests resilience, prompting a need for warmth and comfort. Cosy blankets, steaming mugs of tea, and the radiance of fireplaces become essential companions, offering solace in the face of winter's icy grip. As daylight fades into early evening, winter nights unveil a celestial spectacle. The crisp, clear skies showcase a myriad of stars, enhancing the enchantment of the season. From the shimmering Northern Lights to the quiet beauty of a moonlit night, winter unveils a celestial grandeur that captivates the imagination. In the quiet moments of winter, there is a profound beauty – a beauty that lies in the stillness, the reflection, and the appreciation for the delicate balance between cold and warmth. Winter, with its contrasting elements, weaves a tapestry of experiences, inviting us to embrace its unique allure and find comfort in the quietude of the season.

Porridge, a humble dish that transcends cultures and generations, has stood the test of time as a comforting and nutritious staple. Whether steaming hot on a chilly morning or served chilled as a refreshing dessert, porridge has found its way into the hearts and bowls of people worldwide. A Rich History : Porridge has ancient roots, dating back to civilisations like the Egyptians and Greeks who recognised the nutritional value of grains. Over time, variations emerged across continents, from the creamy rice porridge of Asia to the hearty oatmeal of Scotland. Each culture infused its unique flavours and traditions into this simple yet versatile dish. Nutritional Powerhouse : Beyond its satisfying taste and comforting texture, porridge packs a nutritional punch. Oats, a common base for many porridge recipes, are a great source of fibre, providing a sustained energy release and promoting digestive health. Additionally, porridge often includes a variety of toppings such as fruits, nuts, and seeds, enhancing its vitamins, minerals, and antioxidant content. Modern Twists and Culinary Creativity : In recent years, chefs and home cooks alike have elevated porridge to new heights with creative twists and innovative ingredients. Quinoa, chia seeds, and even savory variations with vegetables and spices have become popular, showcasing the adaptability of this timeless dish to contemporary palates. Porridge Around the World : While oatmeal is a breakfast staple in the Western world, various cultures have their own take on porridge. In China, congee is a rice porridge often enjoyed with savoury accompaniments, while in West Africa, fufu and banku represent porridge-like dishes made from fermented grains. This global variety highlights porridge as a culinary canvas reflecting regional tastes and culinary traditions. The Comfort Factor : Beyond its nutritional benefits, the allure of porridge lies in its comforting nature. The warmth and heartiness of a bowl of porridge evoke a sense of home and well-being, making it a reliable choice for soothing both body and soul. Porridge, with its rich history, nutritional prowess, and global variations, continues to be a beloved dish that bridges cultures and generations. From the simplicity of a basic oatmeal to the complexity of international renditions, porridge remains a versatile and enduring symbol of comfort and nourishment.

Fishing has been a cherished pastime and a means of livelihood for countless individuals throughout history. Whether casting a line into a tranquil lake, navigating a river's current, or braving the open sea, fishing is a diverse and rewarding pursuit that combines skill, patience, and a deep connection with nature. Successful fishing starts with choosing the appropriate gear. Consider the type of water you'll be fishing in – freshwater or saltwater – and the target species. Fishing rods, reels, lines, and baits vary based on these factors. Each fishing location is unique, influenced by factors like water temperature, depth, and the presence of vegetation. Researching the environment helps in determining the best time to fish and the most effective techniques. Mastering casting is fundamental. From the classic overhead cast to more advanced techniques like flipping and pitching, understanding different casting methods enhances your ability to reach specific spots and adapt to diverse fishing conditions. Patience is the angler's virtue. Fish may not bite immediately, and persistence is often rewarded. A calm and focused approach allows you to appreciate the surroundings and anticipate the nuances of fish behaviour. Freshwater Fishing Lakes, rivers, and ponds offer a rich variety of freshwater fish. Species like bass, trout, and catfish are popular targets. Understanding the habits and habitats of these fish enhances your chances of a successful catch. Saltwater Fishing For those drawn to the open sea, saltwater fishing provides an exhilarating experience. From casting off piers to deep-sea excursions, anglers pursue a diverse range of species, including tuna, marlin, and snapper. Conservation And Ethics Responsible fishing involves practicing catch and release, especially with endangered or overexploited species. Conservation efforts contribute to the sustainability of ecosystems and the preservation of fish populations. Adhering to fishing regulations ensures the preservation of ecosystems and the longevity of the sport. Be aware of catch limits, size restrictions, and any seasonal closures to promote ethical and sustainable fishing practices. People are drawn to fishing for a multitude of reasons that go beyond the mere act of catching fish. There's a unique and indescribable joy that comes from being surrounded by the serenity of nature, whether it's the stillness of a mist-covered lake at dawn or the rhythmic lapping of waves against a boat. Fishing offers a meditative escape from the hustle and bustle of daily life, allowing individuals to unwind and reconnect with themselves. It fosters a sense of camaraderie, as friends and family gather around the water, sharing stories and creating lasting memories. The anticipation of a bite, the thrill of the chase, and the satisfaction of a successful catch all contribute to the magnetic allure of fishing, making it a pursuit cherished by many for its ability to simultaneously challenge, relax, and rejuvenate the soul. The Joy of Fishing Fishing is more than just a sport; it's a holistic experience that fosters a connection with nature, provides moments of solitude or camaraderie, and imparts a sense of accomplishment with each successful catch. As anglers cast their lines into the waters, they become part of a timeless tradition that intertwines skill, patience, and a profound respect for the environment.

Melissa Richardson (née Kose), Senior Emerging Talent Manager in the Strategic Resourcing team at British Airways has been awarded an MBE in The King’s New Years Honours List for 2024 for Services to Early Careers in Aviation. This prestigious award recognises her outstanding efforts in supercharging British Airways’ award-winning emerging talent programmes, which provide work experience and employment opportunities for young people across the UK. Mel, who studied at Wrotham Secondary School in Sevenoaks, joined the airline in 2012 as an apprentice and has worked tirelessly to drive forward and promote British Airways’ emerging talent vision. She is responsible for engaging with and inspiring more than 175,000 young people to consider a career in aviation, enabling them to realise their potential and raise the profile of the airlines award-winning graduate, apprentice, business placement and work experience programmes. Mel has worked closely with teams from across the airline to address the skills gap and implement new early career opportunities, such as specialist graduate and apprenticeship programmes and launch a series of campaigns designed to inspire and attract future talent to the airline. As part of British Airways’ ongoing commitment to recruiting future talent and providing equal opportunities to people from all backgrounds, Mel played a significant role in launching the airlines partnership with The Prince’s Trust earlier this year to deliver its flagship “Get into Aviation with British Airways” programme. The initiative supports young people from across London who are looking to secure a career in the industry through work experience opportunities or on one of British Airways apprenticeship programmes. Mel also supercharged the launch of Speedbird-Z, a dedicated student website where individuals can complete e-learning modules. Through the online platform, which has been accessed by more than 17,000 students to date, individuals can ask questions to British Airways mentors and register their interest to apply for work experience placements across the airline. Melissa Richardson, on receiving her MBE, said: “I am truly honoured and extremely humbled to have been awarded with an MBE for Services to Early Careers in Aviation. I am very lucky that my job is my passion, and I have been able to shape the lives of so many students, raising aspirations and working with young people from all walks of life over the last decade. I am excited about the opportunities this award will give me in continuing to support the next generation.” Lisa Tremble, Chief People, Corporate Affairs and Sustainability Officer, said: "I am delighted Melissa has been recognised for her outstanding contributions to our business and wider society for Services to Early Careers in Aviation. Her ongoing passion for inspiring the young people of today to consider a career in our thriving industry is infectious and she is a true inspiration to us all."

As British growers continue to feel mounting pressure from soaring energy costs, the NFU has secured a major win after the government announced horticulture businesses will have access to the Industrial Energy Transformation (IETF) Fund to help cut their energy bills. The need for greater energy security for the horticulture sector was a key theme during this year’s Downing Street Farm to Fork summit and Defra’s announcement follows continued NFU lobbying. However, poultry production, another energy intensive sector, has disappointingly not been included. NFU President Minette Batters said: “The horticulture sector invests heavily in renewables and energy efficient systems, but sharply rising input costs over the past 18 months, particularly for energy, have put many businesses on a knife edge. We have repeatedly made the case that this is threatening the viability of many crops, including peppers, cucumbers, tomatoes, and those with long term storage such as apples and potatoes." “One of the key outcomes from the Farm to Fork Summit at Downing Street was the need for greater energy security, so we are very pleased that government has responded to our calls to recognise energy intensive horticultural production within future energy price support measures. As we have stated many times, it is critical that all high energy crops are recognised within this announcement, including protected cropping and those with long term storage." “We are seeking urgent clarification on the eligibility for horticulture businesses and the process by which they can register for the Industrial Energy Transformation (IETF) Fund to help mitigate against high energy costs and provide confidence to grow and invest in future production." “The NFU remains extremely disappointed over the lack of support for poultry production – another sector that is energy intensive where ongoing, soaring production costs are putting producers under immense pressure. We call on government to do everything it can so that the poultry sector is able to continue producing quality, affordable eggs and poultry meat which we know is valued hugely by the public.”

easyJet and easyJet holidays have revealed the latest travel trends for 2024 as bookings took off during the first days of its biggest ever Big Orange Sale, offering up to 20% off over two million seats across Europe and up to £300 off package holidays until 5 February 2024. Flights to Amsterdam, Paris, Geneva, Alicante and Malaga from the UK proved to be the most popular during the sale’s first week, while Hurghada in Egypt, Rovaniemi in Lapland and Milan are among the destinations to have experienced the greatest rise in popularity compared to 2023. Since the launch of the sale, destinations including Prague, Nantes, Berlin, Bilbao and Verona also increased in popularity for Brits compared to 2023. Package holidays remain popular for 2024, with all inclusive, seven night breaks in highest demand during the first week of the sale. Tenerife, Lanzarote and Hurghada led the way for beach breaks and Paris, Amsterdam and Iceland proved most popular for city escapes, which account for stays of three to five nights. More people are spending the festive period searching for holiday deals, with easyJet holidays web and app visits up over 40% on Christmas Day and up nearly 80% on Boxing Day compared to last year, with between 4pm and 6pm being the busiest time of day to make a booking. In the first week of the sale, flights in January were most popular, as British consumers snapped up last minute winter sun breaks. Bookings to Tunisia during the start of the sale saw a boost compared to last year, as well as Hurghada and Almería in the Spanish region of Andalusia. Geneva, Lyon and Innsbruck are proving most popular for ski breaks at the start of the sale. The airline has been focusing on expanding ski routes with the addition of three aircraft in Switzerland and will see a 20% increase in its ski flying programme this year compared to last. May proved to be the most popular summer month for flight bookings in the first week of the sale, with people taking advantage of half term deals to the likes of Palma de Mallorca, Malaga and Faro, while August is set to be the most popular departure month for package holidays. Faro is the most-booked peak summer destination since the sale began, while the Egyptian resort of Sharm El-Sheikh, Agadir in Morocco, Malta, Verona and Valencia have all seen early signs of greater popularity compared to 2023. The booking trends follow recent research carried out by the airline in November 2023 that showed more than two thirds of Brits (67%) have said they more likely to travel abroad in 2024 than in 2023. Protecting holiday spend remains a priority for most with over three quarters (77%) saying they will prioritise spending money on a holiday over anything else in their yearly budget – up from 70% last year. Great value deals are still to be had during the Big Orange Sale with up to 20% off 1.2 million seats across thousands of flights to and from the UK, from just £24.99 and up to £300 off on easyJet holidays, with over 5000 hotels to pick from. Johan Lundgren, easyJet CEO commented: ”Year after year we continue to see the value and importance of holidays to consumers, which is evident in this traditionally busy booking period for holidays. " "It's great to see North African destinations seeing a resurgence in popularity alongside last minute winter sun, city and ski bookings for the new year. Destinations in Spain and Portugal remain firm favourites for our customers time and time again, while the popularity of easyJet holidays packages shows no sign of slowing down, with all-inclusive breaks proving most popular for 2024." “With flights from the UK to over 130 destinations to choose from across Europe, North Africa and the Middle East, package holidays available to over 5000 hotels and customers choosing us for our network and fantastic value for money, easyJet is looking forward to taking even more people on the holidays they value in 2024.”

Caviar, often referred to as the "food of kings," has a timeless allure that transcends culinary boundaries. This luxurious delicacy, consisting of salt-cured fish eggs, typically harvested from sturgeon, boasts a rich history and continues to captivate connoisseurs worldwide. Let's dive into the world of caviar and explore its unique features that make it a sought-after gastronomic experience. A History of Opulence Caviar's storied history dates back to ancient times. The Greeks, Romans, and Russian tsars all savoured its exquisite flavour. It became synonymous with opulence, reserved for the elite. In more recent history, the Russian oligarchs and Hollywood celebrities have kept caviar in the limelight. Its exclusivity has only added to its mystique. Varieties Galore While Beluga, Ossetra, and Sevruga caviar are the most renowned, caviar comes in many types, each with its unique character. Beluga, the largest sturgeon, produces the most significant eggs and is celebrated for its creamy, buttery taste. Ossetra, with its smaller eggs, offers a nuttier flavour, while Sevruga is known for its intense brininess. Additionally, there are variations from other fish like salmon, trout, and even more exotic choices, each offering distinct experiences. The Art of Tasting Caviar appreciation is akin to wine tasting, with enthusiasts savouring the nuances of its texture, size, colour, and, most importantly, the taste. The delicate, glossy beads burst on the palate, releasing a symphony of flavours. A hint of the sea, a whisper of nuttiness, and a suggestion of buttery smoothness all combine to create an unforgettable tasting experience. Sustainable Harvesting Caviar has faced environmental challenges due to overfishing and habitat destruction, leading to the depletion of sturgeon populations. However, in recent years, sustainable caviar farming practices have emerged, which focus on preserving sturgeon species while still producing this exquisite delicacy. These environmentally conscious efforts aim to ensure the future availability of caviar for generations to come. Pairing Perfection Caviar is typically served with accompaniments that enhance its flavour. Traditionally, it's enjoyed with blinis, sour cream, and finely chopped onions. However, it's also paired with vodka, champagne, or crisp white wine to create a symphony of flavours and sensations. A Taste of Luxury Caviar's appeal extends beyond its taste; it embodies luxury and sophistication. The tiny, glistening eggs are not just food; they are an experience, a statement of refined taste, and a symbol of celebration. In a world that continually evolves, caviar remains an emblem of timeless extravagance. It's a culinary treasure that allows us to savour history, nature's bounty, and the craftsmanship of those who have perfected the art of caviar production. Whether indulging in a rare variety or savouring a more sustainable option, caviar is an experience that transcends the ordinary, making it a culinary gem that continues to enchant and excite the tastebuds of consumers in all corners of the world.

Baileys has been crowned as the nation’s favourite festive tipple, with 47% of Brits naming it as their Christmas drink of choice. The results form part of a survey of over 1,000 people by liquor infused ice cream company LiQ, with Baileys beating the likes of prosecco, mulled wine and seasonal coffees or hot chocolates to take the top spot. The study also found Christmas pudding to be Brits’ festive dessert of choice, garnering 31% of votes. And, not content with just enjoying the popular Irish cream brand as a drink, over a quarter of respondents stated they prefer Baileys infused cream as their Christmas pudding accompaniment of choice, second only to the traditional option of custard. The festive survey follows the launch of LiQ’s new range of ice cream pralines which bring together two British Christmas favourites – Baileys and ice cream. Jorgo Struyve, co-founder of LiQ, said: “Baileys has become synonymous with the festive season for many Brits in recent years, so it was not surprising it claimed the top spot. It’s become an iconic part of many people’s festive celebrations, whether they prefer to have it poured over some ice while sitting by the fire, a splash in their hot drink or drizzled over their Christmas pudding, there are so many ways to enjoy Baileys. That’s why we couldn’t think of a more perfect combination for our new pralines." “Our new Baileys ice-cream pralines, offer another exciting way for Brits to enjoy their favourite tipple this Christmas. They can be enjoyed on their own or as an accompaniment to their Christmas pudding or favourite dessert, making them the perfect way to celebrate the festive season.” The results of LiQ’s festive survey are also backed up by Google data which found that searches for Baileys recipes peak around the festive months, with 12,100 searches for Baileys recipes last December, compared to an average of 2,100 searches each month. Last December also marked an increase in searches by 17%, compared to December 2021 which saw 9,900 searches for Baileys recipes, showing Brits still can’t enough of the creamy Irish cream drink. The bitesize treats are indulgent bites of smooth vanilla ice cream, infused with Baileys and enrobed in crisp Belgian milk chocolate, with an Irish cream heart. Made to be enjoyed on their own or as a special dessert accompaniment, the ice cream pralines are ready to eat straight from the box for the perfect festive treat. Launched in 2017 by co-founders Jorgo Struyve and Nicolas Destoop when they were students, the idea for LiQ’s ice cream pralines came from the pair wanting to market an ice cream experience for adults. The brand focuses on offering indulgent experiences through its strong partnerships with global alcohol brands such as Baileys. Since its launch, LiQ has enjoyed immense success internationally, with its pralines stocked in more than 6,000 shops across eight countries, cementing the brand as one of the leaders in the alcohol infused ice cream market. LiQ Baileys pralines are currently available in over 300 Morrisons stores across the nation, as well as all COSTCO stores and through delivery service Ocado.