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One Million Tins Of Baked Beans Delivered To Felix To Help Tackle UK Hunger



One million tins of baked beans will be produced for people facing food insecurity this summer through an innovative partnership between Princes, Waitrose, Alliance Food Sourcing (AFS), and Felix (formerly The Felix Project and FareShare).


The collaboration will see cans of Branston Baked Beans distributed through Felix's network of over 8,000 community organisations, schools, food banks and community kitchens, providing thousands of meals for people who need them most.


Inspired by the legacy of The King’s Coronation Food Project, the project forms part of the wider work of Alliance Food Sourcing (AFS), a coalition that brings together leading UK food businesses to unlock surplus food and factory capabilities and turn it into meals for charities.


Unlike traditional food redistribution programmes that rely solely on surplus items, the donation of baked beans has brought together manufacturing, retail and charity partners to start donating the British store cupboard staple over the coming months.


By unlocking surplus factory capacity and supply-chain resources, the partnership has created a new way of getting more nutritious food to communities facing hunger. Princes is optimising its state-of-the-art facilities to produce additional volumes of beans during quieter periods throughout the year.


The move represents a shift in how the food industry addresses food insecurity. With standard retail surplus donations being inconsistent, the project gives a vital boost to the food supplies distributed by charities.


Waitrose is also currently trialling similar initiatives with its pasta supplier, Daybreak, and its fresh fruit supplier, Primafruit. Combined, the three initiatives are on track to divert the equivalent of over 1.9 million meals to Felix, the UK’s largest food rescue charity, by the end of the year.


David McDiarmid, Corporate Relations Director at Princes Group, said:

"Baked beans have been a cornerstone of the British kitchen for decades thanks to their versatility and long shelf life. We are delighted that our first successful venture with Alliance Food Sourcing is on Branston Baked Beans, as they provide an accessible and nutritious meal option, with one can containing over 24 grams of fibre."

"We have partnered with FareShare for over a decade and donations of stock is a matter of routine and something all our colleagues are passionate about, so we are proud to go ’beyond surplus’ food and instead use our manufacturing capability to actively produce food for people who need it."


Marija Rompani, Director of Ethics and Sustainability at Waitrose said:

"This isn't just about donating surplus food; it's about exploring how we can work closely with our suppliers to rewrite the rules in our supply chain and unlock surplus that can make a real difference to our communities."

Nicky Robinson, Director of Alliance Food Sourcing, said:

"We're delighted to see Waitrose, Princes, Daybreak and Primafruit showing what can be achieved by working together. By adapting their supply chains, food businesses can redirect factory capacity or rescue edible food to help tackle UK hunger. Innovations like these mean millions more meals are already reaching people who need them - often through relatively simple changes."

Charlotte Hill OBE, CEO of Felix said:

"Unfortunately the demand for food amongst the charities and organisations Felix supplies keeps rising. That is why projects like this are vital, it not only shows what partnerships and innovative thinking can achieve, it ensures Felix, which is the new name for merged charities FareShare and The Felix Project, receives a steady supply of a much sought after family favourite."


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The poignant Remembrance Sunday event will return to Queen’s Park in Loughborough on November 12. People will gather at the Carillon Tower, the town’s War Memorial, to honour those who have served and are currently serving in our armed forces.


The Carillon Tower was built following the First World War as a memorial to locals who served and lost their lives during the conflict, and in July this year celebrated its centenary with a series of events. The tower was opened on July 22, 1923, with Field Marshall Sir William Robertson hosting the unveiling and the Bishop of Peterborough pronouncing the dedication.


This year’s Remembrance Sunday Parade will start from the Market Place at 10.20am and make its way through the town centre and to the Carillon, where the service will start at 10.50am.


The Mayor of Charnwood, Councillor Margaret Smidowicz, said:

“It is an honour to be serving as Mayor of Charnwood at this time of Remembrance. Each year in Charnwood our Remembrance Sunday event is well attended, as our community recognises the importance of remembering the brave people in the UK and Commonwealth who have fought and died for our country in conflicts past and present, all over the world."

"I look forward to seeing many people at this poignant, important event.”


Councillor Louise Jones, the council’s lead member for Climate Action, Net Zero, Property and Assets with responsibilities for the Armed Forces, said:

“The Remembrance service and parade in Loughborough is an important reminder of the ultimate sacrifice made by military and civilian servicemen and women in wartime."

“Our service ensures that we will remember them, and I know that many people will come down to share the two minutes silence and help to maintain the memory of our fallen heroes."


“Please also consider supporting the Royal British Legion’s Poppy Appeal this year. Your generous donations help to financially support families of our military and civilian service people who have lost their lives.”


Granby Street car park will be closed on the morning of Remembrance Sunday. People attending and taking part in the parade are encouraged to park in Beehive Lane multi storey car park which is free of charge on Sundays. Loughborough Leisure Centre car park, Browns Lane, is for leisure centre users only.


The service will be led by The Reverend Elizabeth York, Acting Chaplain to the Royal British Legion, Loughborough Branch and Chaplain to the Loughborough Schools Foundation, and The Right Reverend Saju Muthalaly, Bishop of Loughborough.


Charnwood Borough Council will be live streaming the service as well as providing updates on social media.


Other Remembrance Sunday services will take place around the borough.


People are being encouraged to share their thoughts and pictures about Remembrance events. Look for the hashtag #CharnwoodRemembers or tag us in on Facebook.


To prevent a build-up people trying to access Queen’s Park through the New Street gates following the parade, the gates will be closed at 10.30am to the public to enable the Civic Party and Community wreath layers to process into the park. It is advisable for the public to access the park through other gates on Granby Street, or Browns Lane.


Armistice Day will be commemorated on Saturday, November 11, with a service led by Reverend David Newman at 10.50am held at the Carillon Tower in Queen’s Park, Loughborough. The Last Post will be played and at 11am a two-minute silence will be observed.

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