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Macdonald Hotels Sees A Surge In Traffic As The Traitors Inspires Castle Breaks



Scottish hotels are once again seeing a surge in online interest following the success of the BBC’s The Traitors, with new figures from Macdonald Hotels suggesting viewers are looking to turn their fascination with the show’s grand settings into real-life country house breaks.


The independent hotel group, which was founded in Scotland and now has over 30 properties across the UK, has reported a 42% increase in traffic to its hotel pages since the latest series launched, while its guide to Scotland’s famous castle hotels generated more than 30,000 impressions in less than three days.


Filmed in the Scottish Highlands, The Traitors has brought the country’s dramatic landscapes and historic architecture to a national audience. Its popularity is helping shine a spotlight on the appeal of grand country houses and historic retreats, where distinctive settings and a sense of history are central to the guest experience.


Among them is Macdonald Pittodrie House which dates back to 1480 and is set within a 2,400-acre estate near Inverurie in Aberdeenshire, at the foot of Bennachie. With traditional interiors, antique furnishings, original architectural features and sweeping countryside views, the property offers an atmospheric rural retreat surrounded by the dramatic landscapes of the north-east. The hotel features 27 individually styled bedrooms, a restaurant and a cosy snug bar, providing a peaceful base for exploring Aberdeenshire.


Further south, Macdonald Houstoun House offers another distinctive take on the historic country house stay. This 16th-century tower house sits within 22 acres of woodland and landscaped grounds in West Lothian, just 25 minutes from Edinburgh. It combines antique-filled feature bedrooms and historic character with the Tower Restaurant, a cosy vaulted bar and spa and leisure facilities, making it an appealing retreat within easy reach of the capital and its historic attractions.


For those keen to experience Scotland’s dramatic natural setting for themselves, Macdonald Forest Hills Hotel & Resort offers a different kind of escape.


Nestled beside Loch Ard in Loch Lomond and The Trossachs National Park, the four-star Highland-style hotel and resort is surrounded by wooded hills, mountains and spectacular scenery, with views across the loch towards Ben Lomond. Its 55 bedrooms and self-catering accommodation provide options for a range of stays, while its restaurant, spa and leisure facilities complement the walking routes, cycling trails and outdoor attractions nearby.


Robyn Lee, Head of Marketing at Macdonald Hotels, said:

“The success of The Traitors has captured people’s imaginations, and we’re seeing a real appetite for the kind of atmospheric, character-filled properties that viewers associate with the show."

“Our Traitors castle guide attracted more than 30,000 impressions in less than three days, and we’ve seen a 42% increase in traffic to our hotel pages since the series launched. It’s clear that people are interested in experiencing a little of that castle-inspired escapism for themselves."


“Scotland has an incredible range of historic hotels, and spectacular landscapes, and we’re excited to help guests discover their own version of that experience.”


To explore Scottish stays and plan a break visit here.



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Sep 25, 2025
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Across the UK, families who rely on vital in-home care services are at risk of losing the support they depend on, as smaller live-in and domiciliary care providers are being forced to close their doors under rising costs, warns Noble Live-In Care, part of City & County Healthcare Group (CCH), the UK’s largest provider of community-based care.


While much public attention has focused on care home closures, the impact of some care providers closing doors is being felt even more acutely in family homes. These providers allow people to remain living safely and independently at home - but rising operational costs are pushing many to breaking point.


Kirsty Prendiville, Head of Operations at Noble Live-In Care, said:

“Recent budget decisions are putting immense pressure on smaller live-incare providers, ones that have spent years building their community and carer to patient relationships. "

"This year, the Department of Health and Social Care outlined plans for the hand back of care contracts from struggling care providers which really hit home - the industry is in crisis and it’s the families that are impacted first and foremost.” She adds:


"Families tell us every day how much they want their loved ones to stay in the comfort of their own home, supported by carers who know them well. But many smaller providers simply cannot keep going under the weight of rising wage bills, National Insurance contributions and fuel and transport costs. Even as a larger provider, we feel the brunt of these increases, so it’s no surprise that smaller companies struggle. Families are, in some cases, left scrambling for care – sometimes with less than a week's notice."


Noble Live-In Care highlights in detail the mounting pressures for some care providers:


  • Employer National Insurance contributions have risen to 15%, up from 13.8%, adding a significant additional cost for every member of staff. For smaller care providers operating on tight margins, this increase alone can represent tens of thousands of pounds annually.

  • The threshold for employer NI contributions has fallen, meaning providers now pay National Insurance on a broader portion of their staff wages. This change hits smaller agencies hardest, as they typically have a lean workforce and limited ability to absorb extra costs without passing them onto families.

  • The National Living Wage has increased by 6.7%, further raising payroll expenses. For small providers, this affects existing staff costs and can force difficult decisions about recruitment and retention, risking service disruption.

  • Public transport costs for care workers rose by 4.6% in March 2025, impacting carers who travel between clients’ homes daily. Many smaller providers cannot subsidise these rising costs, creating both financial strain and logistical challenges in maintaining consistent care schedules.

  • Fuel costs have increased by 6.4%, hitting both providers and care workers who rely on cars for home visits. For live-in care providers, whose staff may need to travel significant distances to reach clients, these increases translate into higher service costs and reduced flexibility, ultimately affecting families who depend on reliable, home-based care.


Combined, these factors are creating a perfect storm for smaller live-in and domiciliary care providers: tight cash flows, rising staff costs and limited room to increase fees for families who are already facing high care expenses. For many providers, continuing operations without support or financial relief is becoming increasingly hard.


“At Noble Live-In Care, our scale and backing from City & County Healthcare Group allow us to absorb costs that would cripple smaller entities. It also enables us to take a leadership role in the sector, advocating for change and supporting families when others cannot.” Prendiville added:

“This isn’t just about providers – it’s about families who are suddenly left without the care they rely on. We need urgent collaboration between government, regulators and providers to safeguard community care. Without action, more families will face the distress of seeing loved ones left without support.”

Noble Live-In Care remains committed to keeping care affordable for families while ensuring fair pay and recognition for its carers. For more information visit here.



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