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Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom



Britain's entrepreneurs are increasingly choosing to run businesses from home as rising commercial costs, greater flexibility and changing attitudes towards work reshape the country's small business landscape.


New research from Dunster House, garden building specialists, found that almost half (46%) of home business owners now rely on their venture as their primary source of income, while a further 28% say it provides a significant financial contribution to their household finances.


The findings suggest that home businesses have evolved far beyond side hustles, with many entrepreneurs deliberately building long-term businesses from spare bedrooms, garages, garden rooms, and other home workspaces.


When asked what motivated them to start a home-based business, respondents overwhelmingly cited lifestyle benefits over financial necessity, with nearly half saying that a better work-life balance was their top motivator.


Why are Brits choosing to run businesses from home?


Motivation

% of respondents

Better work-life balance

47%

Wanted to work remotely or from home

36%

Wanted more flexibility

36%

Turned a hobby or passion into a business

32%

Wanted to leave their job

31%

Wanted to spend more time with family

29%

Started a side hustle to earn additional income

22%

Renting commercial space was too expensive

14%

COVID-19 prompted a change in direction

12%


Although the data shows that quality-of-life factors dominate, cost remains an important consideration. Commercial property rents in the UK have risen by an average of 3.1% annually as of mid-2026, according to the Carter Jonas Commercial Market Outlook and with this rise, many entrepreneurs are choosing to invest in their own properties rather than commit to expensive premises.


Christopher Murphy MBE, founder of Dunster House, said:

"For many entrepreneurs, running a business from home removes one of the biggest barriers to getting started, the cost of commercial premises. As rents and operating costs continue to rise, more people are realising they don't need a high street unit or office lease to build a successful business. Home working has made entrepreneurship more accessible, allowing people to invest in growing their business rather than covering overheads."

55% regularly work evenings and weekends as home businesses blur work-life boundaries


Despite the flexibility and freedom, there are some payoffs that are being experienced by those who do business out of their home. Many entrepreneurs admit that separating work and home life can be difficult.


More than half (55%) say they regularly work evenings and weekends, while almost half (48%) have experienced loneliness or isolation because of running a business from home.


Meanwhile, one in three (33%) have had customers unexpectedly turn up at their home, highlighting the difficulties many face in maintaining professional boundaries. The findings also reveal the growing pressure that businesses can place on domestic spaces, with 58% saying their enterprise has taken over parts of their personal living environment.


To address these challenges, many entrepreneurs are investing heavily in dedicated workspaces. Nearly two-thirds (62%) have already spent money improving their workspace, with respondents investing an average of £5,170 into creating environments better suited to running a business.


When asked what improvements they would make if budget were no obstacle, better broadband and Wi-Fi (34%), improved heating and air conditioning (34%), and a fully insulated garden office (32%) topped the list.

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Multiple generations risk drifting towards a retirement that falls short of their expectations, Rathbones, one of the UK’s leading wealth and asset management groups, has warned, following publication of new Retirement Living Standards (RLS) data.


The benchmarks now show that a Minimum retirement lifestyle costs £13,900 a year for a one-person household and £22,500 for two people. A Moderate lifestyle costs £32,700 for one person and £45,400 for two, while a Comfortable lifestyle costs £45,400 and £62,700, respectively.


Crucially, RLS expects just 23 per cent of the population to achieve Moderate levels and only 9 per cent to reach Comfortable.


Previously, Rathbones research highlighted the scale of the challenge for younger savers, outlining how Gen Z could need a pension pot of around £3.1 million to achieve a comfortable retirement, once inflation over their lifetime is taken into account.


Rebecca Williams, Divisional Lead of Financial Planning at Rathbones, said:

“These latest figures should set alarm bells ringing across multiple generations. There is a real risk that people are quietly drifting into a retirement that falls well short of what they expect."

“That so few are on track to achieve a comfortable retirement is a concerning reflection on the lack of preparedness nationally, given how hard millions work week in, week out. I fear many are in for a sharp shock when they stop working."

“Automatic enrolment has been a real success story — it’s helped millions of people start building retirement savings who might not otherwise have done so. But there is a risk that minimum contribution levels become seen as ‘enough’, when for most they’re unlikely to deliver the financial security they’ll actually want in later life."

“Small decisions made early on can make a meaningful difference to retirement outcomes over time. But it is just as important that people build clear, realistic plans for the lifestyle they want. Without that, too many risk drifting towards a retirement that looks very different from the one they had in mind.”

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