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St Austell Brewery Teams Up With Endurance Athlete



St Austell Brewery has announced a year-long partnership with renowned endurance athlete Nick Butter and the immersive running retreat company he founded - Run Weekends.


The collaboration will see Proper Job 0.5% - St Austell Brewery’s first low-alcohol IPA - featured at running events globally.

 

Run Weekends offers running retreats, trail running holidays and mountain adventures around the world. Each trip is designed for groups of relaxed, like-minded runners to explore new places, forge new friendships and connect with the great outdoors. It was founded by Nick Butter, who made a name for himself by becoming the first and only person to run a marathon in every country around the world.

 

The partnership will see Run Weekends participants enjoy Proper Job 0.5% at their events, as well the opportunity for people to get involved in competitions and pick up exclusive giveaways - including the chance to win a spot on any UK or European Run Weekends trip.

 

Since its launch in October 2024, St Austell Brewery’s Proper Job 0.5% IPA has already scooped four major awards, firmly establishing itself as one of the best-tasting low alcohol beers on the market. Brewed with the same care and character as the original Proper Job, it delivers bold, citrusy hop notes and a crisp, refreshing finish. It’s the perfect post run pint - all the flavour, none of the compromise, just without the alcohol.

 

Matt Heal, Senior Brand Manager at St Austell Brewery, said:

“We’re thrilled to team up with Nick and Run Weekends. Our shared values make it an incredibly organic partnership grounded in Cornish roots, all about championing connection and the joy of living adventurously - qualities that our award winning Proper Job 0.5% celebrates in every sip.”

Nick Butter, founder of Run Weekends added:

“Cornwall is where my love of running began, so partnering with St Austell Brewery - a like-minded company - feels very special. Run Weekends are all about community, curiosity and pushing your limits in a healthy, sustainable way. Proper Job 0.5% is the perfect fit as a great tasting low-alcohol IPA. We cannot wait to share the work that has been happening behind the scenes.”

The collaboration began at the first two retreats this year in Cornwall and will continue globally - from mountain adventures in the Dolomites to the Pembrokeshire trails in Wales.


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  • Writer: Paul Andrews - CEO Family Business United
    Paul Andrews - CEO Family Business United
  • Jul 10, 2025
  • 4 min read

The NSPCC made 390 referrals to agencies in London between April 2024 and March 2025 where children being left home alone or unsupervised was believed to be the main risk factor for the child.

This summer holiday, the children’s charity is encouraging parents and carers to reach out to the NSPCC Helpline or website for advice on leaving children home alone.


East Midlands agencies including the police and children’s services were alerted to concerns about children being left home alone or unsupervised almost 400 times by the NSPCC Helpline last year.


Between April 2024 and March 2025, the service – which provides help and advice for adults with concerns about the wellbeing of a child – made 390 referrals to local agencies, following contacts from adults who were concerned for the safety of a child because of this issue. More than 4,000 referrals were made to agencies across the UK.


When concerns are raised through the Helpline, the NSPCC refers the matter to a local agency if additional support or intervention is deemed necessary. A contact can result in multiple referrals. The NSPCC Helpline is anticipating an increase in contacts across the UK this summer from adults with concerns about children being left home alone.


Between April 2024 and March 2025, the service received 6,719 contacts on the subject. This is an average of 560 a month.


In July and August, there was a particularly high number of contacts made to the Helpline about this issue, with a total of 1,276 across the two months.


The summer holidays can be a particularly challenging time for parents as they try to balance the competing demands of work and childcare. To cope, some adults might consider leaving their children home alone.


A parent, who contacted the Helpline, said: “I’m after some advice. I have a situation where I will have to either leave my two kids (aged 12 and 8) at home by themselves or make alternative care arrangements over summer. I am separated and, for the next two weeks, I have to travel to another part of the country for work. I have asked my neighbour for help but she can only be there in the afternoons. I am aware that kids above 12 can be by themselves if they are comfortable with it. But what if there are younger kids with them in the same house? Is it okay to leave them home alone too?”


Also, as more children are left alone, there might be increased concerns from neighbours, friends, family, and the public who notice problems when parents are not home.


Another adult who contacted the NSPCC Helpline, said: “I am worried about three girls who are 4, 6 and 8 years old. It's the school holidays, and I believe both parents have left to go to work. There are no cars on the drive or other cars that would show a babysitter is around. I can hear the children arguing since the mum left. This sort of thing has happened before, but not for this long.”


There is no legal age limit for leaving children, but the NSPCC recommends never letting a child aged under 12 years old be home alone. Equally, if a child has expressed concerns about being left without a parent or carer, those worries should be respected.


For those young people who are ready to remain at home unsupervised, the children’s charity has prepared advice to parents and carers.


Tips for parents and carers considering leaving their child alone


  1. Being home alone for the first time is probably going to be as worrying for the young person as it is for you. Try to prepare them by talking about scenarios that might take place and solutions, such as would they know what to do if someone came to the door?

  2. Ensure they have the emergency services and relevant contact numbers written down in case they can’t contact you, for instance family members or friends.

  3. Agree what they’ll be doing while you are out, equally agree what they cannot do, for instance cooking can be dangerous and should only be done by an older child.

  4. Adults should be clear about what time they’ll be returning and let their child know if their plans change, as well as checking in regularly.

  5. Depending on the child, being left home alone can be a big change to get used to. It's better to leave them for a short time at first, no more than 20 minutes, then build this up over time.


Further advice on leaving children home alone can be found on the NSPCC website, as well as a quiz to assess if a child is ready to be left unsupervised.


Kam Thandi, Head of the NSPCC's Helpline, said: "The long summer holidays present many parents and carers with a major headache about how they ensure their children are safe and looked after while also holding down a job."


“Trying to juggle these competing commitments can lead some to consider whether leaving their child home alone is a viable option."


“Even if the child is aged 12 or over it is still essential to check they are comfortable at being left unsupervised and to also map out together what they will be doing while you are away and what they should do if something goes wrong."


“For additional support and guidance, the NSPCC Helpline and website has a wealth of information and expertise which parents and carers can also draw on.”


Adults with concerns about a child can contact the NSPCC Helpline by calling 0808 800 5000 or emailing help@NSPCC.org.uk.


Childline is available for young people via phone on 0800 1111 and online, offering a 1-2-1 chat on the website.

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