Bestway Wholesale has appointed Charles Abraham as Food Service Director, strengthening its senior leadership team as the business accelerates its growth across catering, foodservice and the on-trade markets.

Charles has extensive senior leadership experience across the foodservice and wider food and hospitality related industries, delivering growth and transformation in commercial, operational and strategy roles.

Most recently Charles had been working with Gate Gourmet, supporting growth and operational change in the UK. Prior to that he worked for Sodexo as the Director of Foodservices, where he was responsible for the food strategy and transformation programme in the UK&I business.

Speaking of his appointment, Charles said:

“I am delighted to join Bestway and excited by the opportunity to grow and develop the foodservice wholesale business, and after 30 years working in foodservice and hospitality, I understand the needs of the customer which is even more critical in these challenging times for the industry”

Dawood Pervez, Managing Director of Bestway Wholesale, added:

“We are delighted to welcome Charles to the Bestway team. His leadership and extensive industry knowledge will ensure we deliver greater value, insight, and strategic support to our catering customers nationwide.”

Bestway Wholesale operates one of the UK’s largest independent wholesale networks, serving retailers, caterers and licensed operators through its nationwide 70-depot estate and delivered infrastructure.

Charles’ appointment reinforces Bestway’s continued investment in specialist capability as it expands its presence in high-growth hospitality and foodservice channels.