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Edinburgh Football Fashion Brand Targets Growth



Edinburgh-based football apparel brand Universal Language has credited Business Gateway support with reshaping its commercial foundations as it prepares for its busiest period of trading since launching in December 2024.


Founded by school friends Chris Aitchison and Pete Burt, the brand produces high-quality, fan-focused clothing inspired by Scottish football culture. Chris brings commercial and marketing expertise built across years running his own agency, while Pete spent more than eight years as a designer in professional football, working for Hibernian and Tottenham Hotspur before returning to Edinburgh to build something made with a clear focus on the fans.


The idea first came to Chris while looking for a Hearts gift for his father. Searching online for football memorabilia, he couldn't find anything of suitable quality or true sense of the club and its culture. Seeing the gap, Chris brought it to Pete, and the pair set out to build a brand around what they felt was missing: products that celebrated a club's identity properly, rather than just its badge.


All products are designed in Edinburgh and printed or embroidered in the UK using sustainably produced garments. The range balances a permanent core collection with limited edition drops, allowing the brand to mark specific moments, clubs and cultural references while keeping its best-loved designs in circulation.


Current collections focus on Hearts, Hibernian and an expanding Scotland national team range, with plans to grow into further clubs and collaborations. The brand has also recently taken its products on the road with the opening of a special of pop-up shop, timed to coincide with the World Cup.


Since launching, Universal Language has reached more than 3,000 customers, sold 5,000 products and generated 1.5 million monthly social media views. The brand has also raised more than £2,500 for MND Scotland, its charity partner, through sales of an official Marius Zaliukas tribute t-shirt.


The Edinburgh Business Gateway team has worked closely with Chris and Pete to assess and restructure the business, reviewing its brand communication strategy and aligning every element behind a single commercial goal. The Business Gateway team extended that support to include specialist IP guidance, with an arranged session involving the Intellectual Property Office helping clarify trademark and copyright processes. Universal Language has since moved to trademark its brand and copyright its designs, protecting its assets as it looks ahead to the next stages of growth.


Pitch preparation sessions followed, opening connections with the potential to create new opportunities for the business, while Chris has also attended several Business Gateway workshops to expand the team’s knowledge in a range of key areas.


Julie Batten, Business Gateway adviser, said:

“Universal Language is a strong example of what happens when a genuine idea is backed by sound business thinking. Chris and Pete came to us with real momentum and connection to their audience. Our role was to help them build the right structure around it, from strategy to brand protection, so the business can grow on solid ground.”

Chris Aitchison, co-founder of Universal Language said:

“The support from Business Gateway came at exactly the right time. Sitting down and properly reviewing the strategy gave us a solid foundation and the confidence to continue growing the business, knowing we are headed in the right direction."

“The IP guidance has been equally important. As the brand grows, protecting what we've created matters more and more. We're genuinely grateful for the help getting that right.”

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  • Feb 25, 2025
  • 3 min read

A herd of Exmoor ponies are making Cromwell Bottom Nature Reserve, near Brighouse, their home for the winter, as part of a new nature recovery initiative.


Calderdale Council declared an ecological emergency in 2021, acknowledging that the borough’s wildlife and wild spaces are under threat and face major challenges, many linked to habitat loss and the impacts of climate change. Protecting and restoring the borough’s natural grasslands, is one of the key themes of the borough’s Ecological Emergency Action Plan.


The Council is working in partnership with the National Trust, and with the support of Natural England, on a project called ‘Reviving Calderdale’s Grasslands’, which seeks to reintroduce conservation grazing to sites across the borough.


As part of this work, a herd of four Exmoor ponies have now arrived at Cromwell Bottom, being transported to the site with Natural England sponsoring a dedicated livestock trailer for the project.


The Exmoor breed is able to play a crucial role in the project by sustainably grazing the grasslands, maintaining pasture and naturally supporting processes such as seed germination and enhancing biodiversity. They are extremely hardy, with a double winter coat, and are intelligent and adaptable, making them perfectly suited for the Yorkshire climate.


Restoring natural grassland is part of work to protect Calderdale’s landscapes and wildlife and promote nature conservation. It has many benefits from enhancing climate resilience to supporting biodiversity. When managed well, grasslands can also reduce flooding by slowing water flow during heavy rain.


Sadly, many of Calderdale's ancient grasslands and meadows are in poor shape. Some lack active management, while others are overused, causing these habitats and their wildlife to decline.


In the past, large wild herbivores, such as red deer and wild horses, would have grazed on the land, but their long absence from the landscape has left a gap in natural grassland management. Exmoor ponies are able to thrive on poor grazing, serving as a natural substitute for their wild ancestors.


The herd of ponies will remain at Cromwell Bottom until spring, helping to maintain and enhance important grassland habitats.


Calderdale Council’s Cabinet Member for Climate Action and Housing, Cllr Scott Patient, said: "If you’re a regular visitor to the beautiful Cromwell Bottom Nature Reserve, you may just have noticed some new residents at the site, as we’ve welcomed a herd of Exmoor ponies."


“The introduction of this hardy breed is supporting our work to address the ecological emergency that we face, restoring our important grassland habitats which are habitats for many plants and animals."


“The way that Exmoor ponies graze makes them brilliant for grassland conservation and their efforts should encourage more wildlife and plant life at the nature reserve. This will support habitats for butterflies, moths, birds, mammals and fungi, whilst also improving soil health and boosting natural carbon storage.”


Rosie Holdsworth, Countryside and Partnerships Manager for West Yorkshire at the National Trust, said:

“We’re thrilled that our conservation grazing ponies are going to graze Cromwell Bottom as this is an exciting new stage of the project. We’ve seen the benefits they’ve brought to grasslands elsewhere in Calderdale including on our National Trust sites and look forward to seeing their habitat restoration efforts take effect at this new site."


“As a hardy native breed, Exmoors are really well suited to conservation grazing and thrive on Calderdale’s species rich pastures. Moving the ponies to new sites provides new grazing and enrichment for them and they’re always excited to get out of the trailer and explore a new site.”

Dr Rachel Palfrey, Senior Project Manager at Natural England, said: “Natural England is delighted to support this project enhancing nationally rare grassland habitats in Calderdale."


"This forms part of our wider Bradford and South Pennines Nature Recovery Project, which aims to improve the quality and quantity of nature across Bradford and Calderdale.”

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