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Keyhole Heart Surgery "Comes Home” With Launch In Midlands


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The Keyhole Heart Clinic expands to The Park Hospital — led by University of Nottingham graduate and national Entrepreneur of the Year, Dr Inder Birdi.


Patients across the Midlands can now access world-class keyhole heart surgery closer to home, after The Keyhole Heart Clinic officially launched its regional base at The Park Hospital, Nottingham.


The milestone was marked by the successful completion of a minimally invasive aortic valve replacement, carried out by Dr Inder Birdi and the hospital’s cardiac team, the first of many advanced procedures planned for the region.


Learning that one needs open-heart surgery can be a daunting prospect, not least because it traditionally involves splitting the breastbone and a lengthy recovery period.


Dr Inder Birdi and his team at The Keyhole Heart Clinic have spent more than 20 years developing and performing keyhole techniques that avoid this entirely. Instead of opening the chest, surgeons work through small incisions between the ribs, meaning less pain, a lower risk of infection, and recovery measured in days rather than months.


For Dr Birdi, who trained at the University of Nottingham, the launch represents a proud homecoming.

“This moment means a great deal to me personally,” said Dr Birdi. “I began my medical journey here in Nottingham, so to return and introduce these pioneering keyhole techniques with such a skilled local team feels incredibly special.”

Dr Birdi, who was recently named UK Entrepreneur of the Year at Entrepreneurs Circle’s National Entrepreneurs Awards, founded The Keyhole Heart Clinic in London to make advanced, minimally invasive heart surgery more accessible to patients across the UK.

“Scaling excellence means stepping back and letting great teams step forward,” Dr Birdi added. “True growth — in medicine or any field — comes from trust, systems, and shared values that allow excellence to happen everywhere, not just in one place. That begins here in Nottingham but this is just the start.”

Over the next 12 months, the partnership at The Park Hospital will expand to offer the full range of keyhole heart procedures, ensuring patients across the Midlands can benefit from the latest innovations in cardiac care without needing to travel to London.

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  • Writer: Paul Andrews - CEO Family Business United
    Paul Andrews - CEO Family Business United
  • Jul 31
  • 3 min read
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EMR, a global leader in sustainable materials, is continuing its mission to develop advanced circular supply chains for rare-earth magnets by joining CirculaREEconomy (CREEM) - a pioneering £11 million research and development consortium.


Led by rare-earth recycling innovator Ionic Technologies, the initiative brings together forward-thinking automotive manufacturers, as well as rare-earth metals and magnet manufacturers, to establish a scalable and sustainable method of recovering and reusing rare-earth magnets from end-of-life vehicles (ELV).


CREEM forms a key part of the UK’s Department of Business and Trade’s £2.5 billion DRIVE35 campaign. Announced in July, DRIVE35 is supporting projects that will help the transition to zero-emission vehicle manufacturing.


Rare-earth magnets, such as powerful Neodymium (NdFeB) magnets, are essential components in electric vehicles (EV) and can be found in powertrains, seat motors, speakers and many other systems. However, they are difficult to recover and recycle and potentially vulnerable to global supply chains.


Facilitated by the Advanced Propulsion Centre UK (APC), CREEM aims to transform this challenge into an opportunity. EMR is investing £730,000 (including match funding) to develop the collection, recovery and recycling technology that will enable rare-earth magnets to be recovered more efficiently, sustainably and safely from EV motors and other assemblies.


Building on experience gained during the recently completed SCREAM and Re-Rewind projects, EMR will work alongside Ionic Technologies and other consortium partners - including Ford Technologies, Bentley Motors, Bamford Bus Company (Wrightbus), Less Common Metals (LCM) and the British Geological Survey (BGS).


Recycling rare-earth magnets can be a slow, expensive and labour-intensive process. From a brand-new pilot line at EMR Birmingham, teams will explore ways to make the process of liberating the rare-earth magnets contained within EV motors more efficient. This will allow them to be safely and effectively recovered as part of a ‘long-loop circular supply chain’ – where materials re-enter the manufacturing cycle with a high level of purity and function.


Carefully separating magnets in this way allows Ionic Technologies to break them down to their constituent rare-earth oxides using a range of solvents and other chemical processes. This approach offers the industry flexibility in the chemistry of the recycled magnets it can produce, enabling rare-earth magnets from older EVs to become brand-new magnets that meet the exact specification required for future vehicles, reflecting the fast pace of innovation.


In addition, this project will allow EMR to safeguard the high-grade steel often used to build these motors – which can be downcycled during some recycling processes.


By limiting the demand for virgin materials, a sophisticated circular supply chain for rare-earth magnets will reduce the biodiversity loss associated with extracting primary materials, as well as boost the UK’s resource security. Early analysis by Ionic Technologies suggests refining this secondary (recycled) material can reduce the carbon impact by around 60% compared to virgin alternatives.


As part of CREEM, the British Geological Survey will be tasked with quantifying these benefits even more accurately, producing a material flow and Life Cycle Assessment (LCA) of the recycled components.


Roger Morton, Managing Director for Technology and Innovation at EMR, said: “We’re really excited to reveal the next stage of EMR’s mission to create a circular economy for rare-earth magnets – crucial to the green transition."


“CirculaREEconomy continues EMR’s investment in the recycling of the Neodymium (NdFeB) magnets, which can be found in everything from electric vehicles and hi-fi equipment to the largest offshore wind turbines, as reflected by the recently completed SCREAM and Re-Rewind projects."


“A circular economy for these materials won’t only safeguard the planet’s biodiversity and add resilience to vital supply chains, it will also allow our customers to achieve circularity, move closer to their net-zero targets and align with the ELV Regulations and the EU’s Critical Raw Materials Act - which mandates a quarter of demand for this material must be met by recycling by 2030."


“In addition, EMR’s long-term commitment to recycling these powerful magnets has enabled our teams to develop the highest safety standards when handling what can be very difficult materials."


“We’ll now take everything we’ve learned so far and join forces with the rest of the consortium to build an efficient, scalable and flexible long-loop supply chain which complements our previous development projects for these increasingly crucial magnets.”

Ian Constance, CEO at the Advanced Propulsion Centre, said: “This new investment underlines the commitment from government to secure advanced manufacturing in the UK. I am pleased that the APC, Zenzic and its delivery partners are here to facilitate a new wave of funding in the automotive industry, supporting innovation, driving scale-up, and enabling transformation."


“This will encourage further investment in the UK’s growing zero-emission supply chain, safeguarding skilled jobs and building on the country’s reputation as a world-leader for technology.”

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