Demand for bicycles across Europe rises sharply within a small window each spring. For manufacturers and retailers alike, timely product availability is critical during this peak season. To reliably manage these seasonal surges, international children’s and youth bicycle manufacturer, woom relies on Gebrüder Weiss for its European logistics operations.
Gebrüder Weiss transports woom bicycles and accessories such as helmets, baskets, and water bottles from production sites in Poland, Lithuania, and Romania to the Gebrüder Weiss logistics hub in Vienna. There, shipments are consolidated and subsequently distributed to retailers throughout Europe. Key sales markets include Austria, Germany, and Switzerland.
Tanja Stätter, Senior Manager Transport and Logistics at woom says:
“Especially in spring, bicycles and accessories must be available across Europe within a very short time frame. This requires a logistics solution that is reliable and capable of handling peak volumes. With Gebrüder Weiss, we have a partner that understands our requirements precisely.”
Gebrüder Weiss operates a Europe-wide logistics network with daily scheduled line services and has been working with companies in the bicycle industry for many years. This enables the company to handle increased volumes at short notice, even during peak season. Using the myGW customer portal, shipments can be tracked digitally at all times, with real-time status updates and estimated arrival times available to woom as well as its retail partners.
About woom
woom is an international manufacturer of children’s and youth bicycles headquartered in Vienna, Austria. Founded in 2013 by Christian Bezdeka and Marcus Ihlenfeld in a Vienna garage, the brand quickly evolved from an insider tip to market leader in Austria. Today, woom is recognized well beyond Austria’s borders, with children and teenagers riding woom bikes in more than 40 countries worldwide, including the United States, the Middle East, and China. In the 2025 financial year, woom achieved record results, generating revenue of 149 million euros and selling 392,000 bicycles.
