A beautiful summer spent exploring exotic botanical gardens has formed the inspiration for East London Parasol Company’s latest collection for 2024. Influenced more specifically by the Waterlily House at Kew Gardens, the new designs boldly combine shades of maroon, tawny, raspberry and violet with shades of marigold, orange, green and primrose yellow.

From the beautiful new Sallie Round Bamboo Parasol, which is a magical and whimsical combination of lavender with hints of orange, gilded by hand painted gold decoration; the Archer Round Bamboo Parasol, which is a bright yet elegant orange with hints of apricot and green; to the Colette Round Bamboo Parasol, which boasts an opulent deep red, almost maroon, with tones of peach, olive and gold, to the Noa Round Bamboo Parasol - a dreamy blend of green melon and honeydew, making for the brands most romantic parasol yet; the entire collection emulates a sophisticated, awe-inspiring aesthetic that introduces earthy tones to a stylish summer look.

East London Parasol Company’s round bamboo parasols are made by hand in over 20 separate stages by incredibly talented Balinese artisans who build every part of the parasols from scratch with sustainable fruit woods and bamboo using traditional techniques. The octagonal parasols feature water resistant canvas canopies, and the parasol frame is made from durable blonde wood with East London Parasol Company’s own designs of brass fittings, every part specifically made for East London Parasol Co. Each Octagonal Parasol is lovingly assembled to order here in the UK.

Lucy Ferguson, Founder of East London Parasol Company, harbours a love of chevrons, which have become bigger and bolder this year with two seriously eye-catching new designs of printed zig zag parasols, which exude the vibe of bohemian Tangiers in its international heyday. They are both striking and chic.

Lastly, the 2024 collection also includes two new designs in collaboration with Warner House, featuring beautifully reworked heritage prints. They have created a stunning regal ruby purple edition of the Elizabeth Octagonal Parasol, a recoloured classic Warner House Balmoral print, Citrine, which is a striking shade of yellow, and a sumptuous Peony Jade Green Octagonal Parasol, printed with verdant flora and soaring birds. The Warner House Octagonal Parasols bring together the best of British carpentry and Indian textiles. The canopies are screen printed and sewn from water resistant canvas in Jaipur, Rajasthan, while the Warner House Octagonal Parasol frames are made by carpenters in the UK using FSC certified sustainable ash wood. The rest of the brand’s Octagonal Parasol frames are hand-made with a beautiful blonde wood frame by carpenters in India to an equally high standard.

For more information please visit www.eastlondonparasols.com