A 110-strong display ‘slab wall’ has become the major attraction of Solus Ceramics’ new showroom transformation at its headquarters in Tyseley.
The family-run business, which is recognised as one of the UK’s fastest growing suppliers of architectural and sustainable tiles, has seen footfall almost double since it invested seven figures into creating the new 3,400 sq ft space earlier this year.
Sales to the public have already risen by 25% and the firm has also increased its share of the local contractors’ market, as well as reinforcing its industry-leading reputation with some of the country’s top architects.
The new HQ and showroom displays a carefully curated product range that blends exceptional quality with accessibility across all budgets.
Materials are grouped by aesthetic family rather than brand - for example marble, stone, terracotta, wood, concrete and decorative collections.
Alongside the iconic slab wall are units with clapper and drawer displays, with room sets further clarifying how different products might look in a variety of contexts.
Marcus Bentley, CEO of Solus Ceramics, commented:
“Visitors can expect a design-led experience shaped to provide inspiration, rather than a traditional tile showroom."
“A lot of time and understanding has gone into the space, which has been carefully curated to help customers move beyond browsing samples and instead fully visualise how materials will work in real environments."
“We have more than 30 years’ experience working with architects and designers, providing technical and design advice. This showroom enables us to bring this experience to a more general homeowner audience with the same level of care and service that we deliver across the country.”
He continued: “The investment is definitely paying off and this is reflected not only in the volume of customers, but the mix of them. We’re attracting homeowners from the Midlands, along with developers, corporate clients, and luxury residential clients. Lots of architects and designers have also visited the space.”
Solus, which was founded by Peter Bentley in the family home in 1995, has seen a £10m+ rise in revenues since 2021, with turnover expecting to exceed £26m going into 2027.
The company’s commitment to ‘people’, ‘product’ and ‘planet’ has seen it develop an international network of trusted suppliers that provide unique ranges of sustainable tiles for architects, designers, commercial contracts and retail.
With strong growth seen across its satellite showrooms in London and Manchester, the company continues to work on some of the UK’s most prestigious tiling projects, including for Porsche, Kensington Olympia and Finsbury Dials.
Marcus went on to add: “For the luxury residential team in particular, it’s had a tangible impact. Developer clients feel confident directing their own customers to the showroom, knowing they’ll find a wide range of inspiring displays alongside a knowledgeable team who can support decision-making and provide technical advice. That trust is a key step in strengthening ongoing partnerships.
“What we have created fully reflects Solus as a design-led business, offering the same level of service and expertise as our other successful showrooms in Clerkenwell in London and Manchester.”
Solus, which has supplied over 4 million sq metres of tiles since 2019, has built its success on strategic partnerships with leading factories and collaborations with top architects, designers and developers.
Its current portfolio of high-quality tiles spans more than 300 different ranges, including LoopCrete and LoopStone (both incorporating 63% of pre- and post-consumer recycled content) and its recently launched Caldera, Tibero, Damier and Sidequest options.
For further information, please visit here or follow the company across its social media channels.
Photo: Ryan and Marcus (Solus): (l-r) Ryan Bennett (Managing Director) with CEO Marcus Bentley
