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Edinburgh Football Fashion Brand Targets Growth



Edinburgh-based football apparel brand Universal Language has credited Business Gateway support with reshaping its commercial foundations as it prepares for its busiest period of trading since launching in December 2024.


Founded by school friends Chris Aitchison and Pete Burt, the brand produces high-quality, fan-focused clothing inspired by Scottish football culture. Chris brings commercial and marketing expertise built across years running his own agency, while Pete spent more than eight years as a designer in professional football, working for Hibernian and Tottenham Hotspur before returning to Edinburgh to build something made with a clear focus on the fans.


The idea first came to Chris while looking for a Hearts gift for his father. Searching online for football memorabilia, he couldn't find anything of suitable quality or true sense of the club and its culture. Seeing the gap, Chris brought it to Pete, and the pair set out to build a brand around what they felt was missing: products that celebrated a club's identity properly, rather than just its badge.


All products are designed in Edinburgh and printed or embroidered in the UK using sustainably produced garments. The range balances a permanent core collection with limited edition drops, allowing the brand to mark specific moments, clubs and cultural references while keeping its best-loved designs in circulation.


Current collections focus on Hearts, Hibernian and an expanding Scotland national team range, with plans to grow into further clubs and collaborations. The brand has also recently taken its products on the road with the opening of a special of pop-up shop, timed to coincide with the World Cup.


Since launching, Universal Language has reached more than 3,000 customers, sold 5,000 products and generated 1.5 million monthly social media views. The brand has also raised more than £2,500 for MND Scotland, its charity partner, through sales of an official Marius Zaliukas tribute t-shirt.


The Edinburgh Business Gateway team has worked closely with Chris and Pete to assess and restructure the business, reviewing its brand communication strategy and aligning every element behind a single commercial goal. The Business Gateway team extended that support to include specialist IP guidance, with an arranged session involving the Intellectual Property Office helping clarify trademark and copyright processes. Universal Language has since moved to trademark its brand and copyright its designs, protecting its assets as it looks ahead to the next stages of growth.


Pitch preparation sessions followed, opening connections with the potential to create new opportunities for the business, while Chris has also attended several Business Gateway workshops to expand the team’s knowledge in a range of key areas.


Julie Batten, Business Gateway adviser, said:

“Universal Language is a strong example of what happens when a genuine idea is backed by sound business thinking. Chris and Pete came to us with real momentum and connection to their audience. Our role was to help them build the right structure around it, from strategy to brand protection, so the business can grow on solid ground.”

Chris Aitchison, co-founder of Universal Language said:

“The support from Business Gateway came at exactly the right time. Sitting down and properly reviewing the strategy gave us a solid foundation and the confidence to continue growing the business, knowing we are headed in the right direction."

“The IP guidance has been equally important. As the brand grows, protecting what we've created matters more and more. We're genuinely grateful for the help getting that right.”

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  • Dec 5, 2023
  • 4 min read

The UK’s biggest listed companies generated £89.8bn in tax during the 2022/23 financial year, PwC analysis released today shows.


The 19th annual Total Tax Contribution of the 100 Group estimates the companies contributed £29.1bn in taxes borne - those that are a direct cost to the company - and a further £60.6bn in taxes collected, such as income tax and employee national insurance contributions (NICs) deducted under PAYE, for the year ended 31 March 2023.


The report has been compiled from data provided by 92 of the largest listed companies in the UK, and has been extrapolated to estimate the overall contribution of the 100 Group as a whole. The survey period includes a time of significant pressure on people and businesses across the country. With public finances already stretched from supporting the economy during the pandemic and the energy crisis, there was further fiscal tightening after the 2022 Autumn Statement with the impact being reflected in this year’s survey.


In 2022/23 the 100 Group’s total tax contribution increased by 7.2%, driven by employment taxes and the energy profits levy (EPL) that took effect from May 2022. National insurance contributions increased as a result of the temporary 1.25 percentage point increase that applied to seven months of 2022, along with higher wages and salaries in 2022/23. There are also seven months’ worth of energy profits levy included in this year’s survey. With the introduction of the plastic packaging tax and the energy profits levy, there were 30 business taxes identified by the survey, the highest number of taxes since the survey began. For every £1 of corporation tax, the 100 Group companies paid another £2.43 in other taxes borne, and £7.11 in taxes collected.


The survey also highlights that total capital investment was above £25bn again this year. After a 38.4% increase last year, there was a 2% decrease in capital investment, totalling £25.3bn in 2022/23. Meanwhile, R&D expenditure continued to increase, rising by 14.9% year-on-year to £12.5bn, driven by aerospace and pharmaceuticals companies.


The 100 Group employed approximately 1.8 million people in 2022/23, or 5.6% of the total UK workforce, paying an average wage of £40,058 (national average wage is £34,963) and contributing employment taxes of £14,601 per employee on average.


100 Group Perspective On The Transition To Net Zero

This year’s survey asked companies about their views on the impact of their net zero targets. An overwhelming majority of 96% heads of tax said they have a net zero target, and 11% expect tax policy to have a high impact on meeting the target.


Over two-thirds (68%) of companies said that more generous green incentives would be the most effective way to assist the UK in transitioning to net zero. Two in five (41%) see government intervention such as the Inflation Reduction Act in the US and the Green Deal Industrial Plan in the EU as having a significant impact on the UK’s competitiveness. However, companies in the survey were less concerned that US and EU green incentives would have a significant impact on their own investment in the UK, with only 14% of companies rating the impact as high or very high.


Heads of tax have indicated the transition to net zero will have a significant influence on future decisions. The responses suggest that 41% of companies are expecting their business model to be significantly impacted by the transition, 44% expect a significant impact on business investment and 35% expect a significant impact on their research and development.


Andy Agg, Chair of the 100 Group tax committee, says: “With total tax contribution reaching its highest level since the survey began, the report demonstrates the significant contribution to public finances the 100 Group provides. Beyond that, the findings illustrate that large businesses are consistently providing high levels of investment and innovation, during a time of challenging economic conditions and heightened geopolitical uncertainty, that have helped foster economic growth throughout the UK economy."


“At 10.0% of total government receipts, the 100 Group total tax contribution underlines the stability the largest UK companies offer to the economy and wider society.”

Andy Wiggins, tax partner at PwC, says: “The 2022/23 time period will be remembered as one impacted by geopolitical and inflationary pressures, and this report demonstrates the key role large companies play in the UK to sustain investment in capital projects and research and development, while supporting large numbers of well paid jobs."


“Businesses will play an important role in the UK’s ability to meet its 2050 net zero target, and transition plans will be a key part of companies’ forward-looking strategies. Many expect their business model to be significantly influenced by the net zero adoption, including a large effect on business investment and research and development. Given the scale of effort required to meet the targets, companies were keen to emphasise the importance of long-term consistency and clarity over net zero policies, alongside incentives in the form of carrots over sticks to ease the transition.”

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