Tipiak Macarons Launch In Booker Frozen Aisles

Pâtisserie specialist Tipiak has launched its gluten-free French macarons selection into wholesale giant Booker.

The authentic ‘thaw and serve’ macarons are now available frozen nationwide to food service operators and retailers via more than 170 sites operated by Booker. It is the first time that Tipiak-branded macarons have been available direct to retailers and businesses in the UK.

Certified gluten free by the French Association of Gluten Intolerance (AFDIAG), each case of the French macarons features 36 individual pieces in six different flavours – lemon, caramel, vanilla, raspberry, chocolate and pistachio. Before consuming they just need to thaw in a fridge for one hour plus 15 minutes at room temperature before serving.

Marie-Emmanuelle Chessé, international development project manager at Tipiak, said: “We are delighted that our authentic, thaw and serve French macarons are now available to customers via Booker. Our sweet and savoury pâtisserie products have been available to the UK food service sector for many years but in partnering with Booker, we are making our Tipiak-branded French macarons available to the UK retail and business market for the first time.”

Made in France – the home of the macaron – the French macarons are packaged in eye-catching colourful window boxes and are ideal for both retail and food service.

In food service, they can be served as accompaniments to tea or coffee, as part of an afternoon tea or café gourmand, or as decorations and toppings for desserts, ice cream and shakes. A macaron tower makes a show-stopping centrepiece for any buffet, wedding, or event.

Based in France, Tipiak is a well-established business operating in the food sector since 1962, offering pâtisserie, party food, crusty bread, dry grocery products and frozen ready meals.

For UK product information, visit their website here