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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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It often begins so subtly that it’s brushed aside. A misplaced set of keys, a forgotten appointment, the name of a neighbour lingering just out of reach. To the casual observer, these are the small forgettings we all experience from time to time. But for someone living with dementia, and their loved ones, these moments are the quiet footsteps of an approaching storm.


Dementia is not a single disease, but rather a complex umbrella term that describes a range of conditions affecting the brain. At its heart, it is about the gradual loss of cognitive function — memory, reasoning, language, and beyond. Alzheimer's disease, the most common form, accounts for around 60 to 70 per cent of cases worldwide. Yet, beyond the clinical definitions, dementia is deeply human. It shapes the narratives of millions of families, rewriting futures in ways that are both unpredictable and profoundly emotional.


In the UK alone, over 900,000 people are living with dementia, a number set to rise as our population ages. Despite its prevalence, dementia still carries a stigma, often cloaked in misunderstanding and fear. Conversations about the condition are too often hushed, as if speaking of it will hasten its arrival. But silence only deepens isolation, for both those diagnosed and the people who care for them.


For carers, the journey can be as demanding as it is heartbreaking. Watching a loved one’s memories fade is an experience marked by grief for what is lost, even as the person still stands before you. Yet, amidst the challenges, there can be moments of surprising clarity and connection. A familiar song might spark a smile, or a shared story may flicker back to life, if only for a fleeting moment. These instances, however small, become precious lifelines.


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