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JCB Kicks Off Annual Christmas Toy Appeal To Spread Festive Joy


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JCB has launched its fourth annual Christmas Toy Appeal as employees unite to bring festive joy to local children.

 

Since the appeal’s launch in 2022, employees have donated almost 4,000 gifts for distribution to children and young people in the Stoke-on-Trent and Wrexham areas – with last year seeing a record haul of 1,700 donations at 15 collection points at JCB’s UK plants.

 

The 2025 appeal runs until Tuesday, December 2nd and the gifts will then be handed over to two charities - Stoke-on-Trent’s Hubb Foundation and the Wrexham branch of the Salvation Army - for distribution to local communities. Donations to the appeal are also welcome from members of the public at JCB’s World HQ at Rocester.

 

JCB Group HR Director Laura Atkins said:

“The generosity of JCB employees continues to amaze us. The appeal has flourished over the last three years and promises to, once again, bring festive cheer to local communities.”

Helping to co-ordinate this year’s appeal are JCB apprentices: Kitty Hulme, 20, of Newcastle-under-Lyme, Lewis Durham, 20, of Derby, Lucy Pepper, 23, of Stoke-on-Trent, and Will Jenkins, 20, of Stone.


Kitty said:

“It’s fantastic to be part of something that brings so much joy to children at Christmas. Every donation counts and helps make the season magical for those who need it most.”


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  • Writer: Linda Andrews - Editorial Assistant, Nuse Online
    Linda Andrews - Editorial Assistant, Nuse Online
  • Sep 20, 2023
  • 4 min read

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Research conducted by Reed Talent Solutions has found the ongoing skills crisis is putting UK businesses at risk. More than three quarters (77%) of senior managers state there’s a significant gap between the skills held by their workforce and those needed to meet business goals. To tackle this pressing issue, Reed Talent Solutions has launched its recruit, train, deploy programme.

  • Majority of UK businesses are struggling to meet objectives due to skills shortage.

  • Skill shortages are slowing UK business growth, with 77% of businesses stating a lack of access to necessary skills will restrict growth over the next three years.

  • The same number (77%) are also already seeing a significant gap between the skills the current workforce has and what’s needed.

  • Majority of senior hiring managers (73%) say their business is finding it harder to recruit now compared to previous years.

  • Difficulty on both ends, with 91% of unemployed people, or those out of work, who are actively looking for work saying they struggling to find a job.

  • Reed Talent Solutions recruit, train, deploy solution aims to combat the shortage.

Adding to the struggle for UK organisations is the fact recruiting talent has become significantly more challenging, with seven-in-10 businesses claiming they are finding it harder to recruit now compared to previous years. The top reason behind the struggle is a lack of candidates with the right skills and knowledge for the role (60%). Louise Reed, Solutions Director at Reed Talent Solutions, said: “It’s no secret the UK employment market is suffering from an ongoing skills shortage, but this research really highlights the depth of the problem. The UK employment market is trying its best to recover from labour shortages caused by Brexit, the pandemic, and the Great Resignation."

“To exacerbate the struggle, the incessant inflation, political uncertainty and global macroeconomic challenges have further heightened the skills gaps crisis, adding even further strain on UK businesses.” There is also a concerning digital skills gap, with nearly a quarter (23%) of businesses currently lacking in computer and digital literacy. “The technological boom has brought forward the importance of digital skills. Businesses need to look at ways they can reskill their existing workforce and new talent to meet the demands we are currently witnessing in the employment market,” added Louise. Masses of unemployed people struggling to find work

Reed Talent Solutions’ research also questioned 1,000 adults not in work, revealing there’s a largely untapped workforce available and looking to return to work. Half of those surveyed would consider going back into employment if they could find a job with the flexibility to fit around their current situations. However, a quarter of people (27%) didn’t feel they have the right skills to be able to enter the workplace. Out of those people, 39% felt they needed greater digital/computer literacy skills, while 22% said they needed more customer service skills. What is more concerning is the majority looking for employment (91%) said they were struggling to find a job, with over two-thirds (69%) claiming they don’t have the right skills or qualifications. Louise adds: “While organisations are struggling to recruit and fill the widening skills gap, there’s still a large talent pool struggling to find work. By tapping into this market and offering skills programmes, businesses can start to solve their recruitment and retention problems." “Unfortunately, less than a third of employers offer incentives such as internal mobility schemes, older workers initiatives or returners programmes. And while the ‘Back to Work Budget’ implemented by the government has good intentions, businesses need to delve deeper to offer what people want and support their return to work if we’re going to make a difference." “For instance, we found nearly two-fifths (38%) of candidates are struggling to find a role as the hours don't match what they need. Businesses may need to break away from what they know, such as the typical 9-5 model, in order to unlock a new pool of workers.” As expected, aside from salary, the majority (87%) selected flexible working as one of their top three priorities when it came to choosing a new role. Remote and/or home working came in second (44%), with pension options coming in third at 19%. Training and upskilling opportunities was the fourth most chosen priority at 16%. To tackle the ongoing skills shortages, Reed Talent Solutions has launched its recruit, train, deploy solution, providing individuals with futureproofed careers through ongoing skills development programmes and organisations with the skilled workforce they need for successful business growth. “As it stands, less than half (49%) of businesses say they are upskilling to tackle the current skills shortage; this simply isn’t enough. We designed recruit, train, deploy to tackle this by helping business leaders to adapt and develop new strategies to attract, prepare, train and retain new talent." “We need to make sure we are sustainably working towards a workforce that is ready for the jobs of the future. Upskilling has never been so important,” concluded Louise.

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