A fast-growing car retailer is closing in on a £100 million turnover target after a surge in recruitment driven by new youth investment.

NK Motors Group, which operates across Long Eaton, Chilwell and Derby Pride Park, has taken on 10 new staff and apprentices in the past six months as it ramps up growth and builds its future workforce.

The new hires include a social media brand manager, a sales executive, an accountant, valet staff and a group sales administrator, alongside two apprentices from the Kia Apprenticeship Academy in Derby.

The business now employs seven apprentices in total, reinforcing its commitment to creating opportunities for young people entering the motor trade.

Simon Murdock, dealer principal at NK Motors, believes the approach is central to both service and future growth. He said:

“We’ve had a phenomenal six months as we edge closer to our £100 million turnover goal. Hiring new staff before they are really needed means we ensure unrivalled levels of customer service. By hiring apprentices, you really do set a young person up for life, and it’s great for us as we can grow our own people.”

Alfie Adamson, who joined as an apprentice aged 16, said the hands-on experience he has received has been key to his development.

“I enjoy the variety and constantly meeting new people, learning about different vehicles, and developing new skills."

“NK Motors give young people real opportunities to grow by providing training and support. You’re trusted with responsibility early on, which helps build confidence quickly.”

Ruby Harwood, 24, who recently joined in a newly created brand ambassador role, highlighted the inclusive culture for younger team members.

“The team here spot talent early and foster a really welcoming environment,” she said. “We’re seen and heard, and there’s real creative freedom to bring new ideas into the business, especially on social media.”

Further recruitment is already planned, including two roles at the group’s new bespoke van centre in Chilwell, which opened just three months ago, as a direct result of strong early demand.

Employing around 120 people, and with a current turnover of £75m, the NK Motors group has doubled its turnover over the past decade.

Managing Director Sanj Kumar said the company’s success is driven by both the strength of Kia’s vehicle range and its continued investment in people.

He said:

“The business has continued to expand its apprenticeship programme and wider team as it builds towards its ambitious growth plans. We always say that our apprentices and young people are a vital part of this journey."