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The Rise Of The “Forever Renter” And What This Means For The Market


The biggest shift in the property market is a growing number of people who could buy, deciding not to. For a hundred years, the property industry has run on one assumption: renting is a waiting room, ownership is the destination. That assumption no longer holds.


TheC clearest evidence is in how renters describe their own choice. Entrata's April 2026 survey of over 2,000 US renters found 81% now call renting the smarter financial move — up from 72% among Gen Z a year earlier — and 71% say the American Dream itself is evolving. That's not the language of people settling. It's the language of people redefining what winning looks like.


It would be easy to file this under the usual "priced out" story. Yes, affordability explains why someone can't buy; it doesn't explain why a wealthy individual, or a dual-income professional couple with a healthy deposit sitting in savings, chooses to keep renting anyway. That is a preference, not a constraint and this is what the market is built around.


What makes this different from every "generation rent" story before it is who is choosing it: young professionals renting for the flexibility to move for work; wealthy households keeping capital liquid rather than locking it into one asset; internationally mobile executives who need to relocate on six weeks' notice, not sixteen. RentCafe's analysis of US Census data found millionaire renter households grew 204% between 2019 and 2023, to nearly 13,700 — outpacing the 169% growth in millionaire homeowners over the same period.


The intent data confirms it from the other direction. Rently's 2026 Renting by Generation Report found mortgage plans among renters have fallen from roughly 15% to just 6.4% in a year, and a third of millennial and Gen Z non-owners now say they may never buy — not out of despair, but as a settled plan. In the UK, the House of Commons Library found 59% of 35-to-54-year-olds are unsure whether they'll ever own — a cohort that, a generation ago, would already be two or three houses into ownership.


Capital has read this correctly, even where the industry has been slower to build for it. UK build-to-rent investment hit a record £5.3 billion in 2025; Q1 2026 alone brought in £795 million, the strongest first quarter since 2022, with full-year volumes forecast at £5.7 billion. Occupancy sits near 97%, and rental premiums have nearly doubled since 2016. Institutional money doesn't move at that pace toward something it expects to be temporary, and it isn't moving toward the bottom of the market — it's moving toward the buildings, cities and price points where forever renters actually want to live.


For agents, developers and operators, the implication is simple: a market built to sell people out of renting can't also be the market that serves them well inside it. Buildings need to be run, staffed and designed as though the tenant intends to stay — because increasingly, they do. That means service standards, amenity design and lease flexibility built for years of tenancy, not for the few months before a deposit clears. Relationships that used to end at completion now need to extend across years of renewal and relocation. Firms that treat this as a smaller version of the old business will lose the client to whoever treats it as the real one.


This isn't about people giving up on a home. It's about the definition of home changing, permanently, for a meaningful share of the market, at every income level. The winners of the next decade won't be the ones still using renting as a rehearsal for ownership. They'll be the ones built for people who intend to rent well.


Article: By Mohamed Mussa, Managing Director, Chestertons Global



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From smartphone navigation to climate research, the demand for fast, high-quality satellite data continues to grow.


A new facility for this future technology is now being developed in Berlin: German-American space company Planet Labs is building a state-of-the-art manufacturing facility for satellite components and telescopes in Berlin-Charlottenburg. Drees & Sommer, a global consulting company specializing in real estate, infrastructure, and industry, is providing project management services for the ambitious project.


The new site will comprise approximately 5,000 square meters of laboratory, cleanroom and office space for the assembly, integration and testing of next-generation satellites. At the heart of the facility are highly specialized ISO Class 6 and Class 7 cleanrooms. Here, Planet Labs will manufacture and test high-tech components for its new Pelican satellites.


The technology delivers high-resolution imagery at short intervals, providing users with near real-time access to critical data. This makes changes on Earth visible much faster – whether in the case of natural disasters, environmental developments or infrastructure projects. The level of detail enables users to detect damage to bridges, dams and energy infrastructure, for example. The data also helps document marine pollution and assess the impacts of climate change, wildfires and flooding.

Martin Polak, Managing Director of Planet Labs Germany commented:

“The expansion of our European headquarters through the creation of our new European Space Hub in Berlin marks an important milestone in Planet’s European growth strategy. Our European Space Hub brings together satellite manufacturing, engineering, mission operations and business operations under one roof. This will help us turn innovation into operational capabilities more quickly while strengthening Europe’s long-term technological and industrial capabilities in space.”

Teamwork across continents

The project is highly complex. To create the new manufacturing and laboratory environment, international project teams in Germany and the United States are working closely together across multiple time zones. Drees & Sommer is responsible for overall project management, including cost, schedule and quality management throughout all project phases. Its services also include technical consulting, coordination of all planning and construction stakeholders, and interface management to ensure optimal alignment of the laboratory, cleanroom and production requirements.


Rojda Emre, Team Lead at Drees & Sommer said:

“With highly specialized facilities and ambitious timelines, success depends on the precise coordination of all parties involved. Our experience with laboratory, cleanroom and high-tech manufacturing projects ensures that ambitious quality targets, project schedules and technical requirements are brought together successfully.”

A good example is the cleanroom environment: Drees & Sommer coordinates all trades to ensure that factors such as humidity, temperature and particle concentration consistently meet the stringent requirements of satellite manufacturing. This enables Planet Labs to assemble and test components such as sensors, electronics and optical systems, including telescopes and cameras, under tightly controlled conditions before they begin their journey into space.


Berlin as a hub for the European space industry

Founded in 2010 in San Francisco by three former NASA scientists, Planet Labs is now listed on the New York Stock Exchange (NYSE). The company has maintained its European headquarters on Berlin’s Kurfürstendamm for more than a decade. It is now expanding its workforce in the German capital from around 150 employees by adding up to 70 new positions. In 2025, Planet Labs signed a €240 million satellite intelligence contract with the German federal government.


Planet Labs operates the world’s largest Earth observation satellite fleet. Applications range from monitoring supply chains and agricultural land to analyzing refugee movements during humanitarian crises. The satellite data can also support civil security and defense applications, including the identification of military installations.


One notable example dates back to August 2022, when Planet Labs’ satellite data helped identify the causes of the massive fish die-off in the Oder River. Using the data, experts discovered elevated chlorophyll concentrations near the Polish city of Opole as early as the previous month.

“The earlier environmental changes are detected, the sooner appropriate countermeasures can be taken,” emphasizes Martin Polak. “Our satellites provide the critical information needed to make that possible.”

New markets: The race for space

Planet Labs’ project in Berlin reflects a broader global trend. As demand grows for satellites, launch systems and robotics for space missions, the New Space economy is emerging as a major growth market. According to a recent Roland Berger study, the global space market is expected to quadruple by 2040, growing from around €500 billion today to €2 trillion.


The study identifies investments in highly specialized facilities such as the one in Berlin as a prerequisite for Europe to secure its long-term position in the market. It argues that Germany will need a new mindset and greater enthusiasm for the opportunities offered by New Space if it is to compete successfully with the United States and China.


“The New Space industry requires highly specialized facilities, including cleanrooms and laboratories that meet the industry's most demanding standards,” says Rojda Emre.

“With our expertise, we are committed to helping shape these future-ready environments – from site analysis and concept development through to implementation and commissioning.”

Photo: From wildfires to marine pollution: Planet Labs will manufacture satellites in Berlin-Charlottenburg that make global changes visible in near real time. © Planet Labs Germany GmbH



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