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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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  • Sep 8, 2025
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Colliers Business Rates Team has appointed Mike Dunlevey, a highly respected and well-known rating industry figure as a director in its national business rates team.

Mike’s principal role is to deal with the delivery of the team’s focussed CCA submission strategy for the 2023 Rating List; a list which is undergoing considerable scrutiny given it was based on property values in March 2021, mid Covid-19. Mike will work on a national basis, across the business’s 11 UK offices using a data led programme to support the rating team challenging the current list, on their clients’ behalf.

He will also look at best practice to tackle the team’s response to the 2026 Rating List, once the draft list is published this November.

Prior to joining Colliers, Mike spent over 30 years at the VOA where he held senior leadership roles; becoming Statutory Valuation Officer first for the East Midlands Unit (the largest unit) and then for the London Valuation Unit. This role encompassed responsibility for the whole of Central London and the boroughs to the north to the M25, including Hertfordshire and represented 30% of the total rateable values of non-domestic properties in England and Wales.

In addition, when the new CCA (Check, Challenge, Appeal) system was introduced in 2017, Mike was responsible for the delivery of the Challenge function and implementation in general.

He also was on the Revaluation Project Board for the VOA.

Following his career at the VOA, Mike joined Altus Group as a Vice President, responsible for Strategic Leadership, including organisation, policy and process. He remained at Altus for just under 5 years.

Mike joins a growing national business rates team at Colliers led by John Webber and now consisting of 27 directors. The total team numbers around 140 staff.


John Webber commented:

“Mike has considerable experience and reputation in the industry, having worked on both sides of the fence, and we are delighted that he has agreed to join our team. His new role will help us to ensure we cover all bases and provide best practice advice to our clients considering challenging their rateable values in the 2023 list, particularly during the run up to deadline day in April."

" As latest VOA statistics show, there is considerable work to be done as more checks and challenges to this list come forward in the next 7 months and we plan to be well resourced to tackle the challenge of the job. Mike’s experience will also be invaluable as we approach the 2026 list. A warm welcome to Mike.”

Mike Dunlevey added:

“I am very excited about this new opportunity and look forward to working with the business rates and wider teams at Colliers to ensure clients are fully served for the 2023 list and its connected appeal system. Going forward I’ll be working to prepare for the arrival of the 2026 list next April. It’s going to be a busy time, but one I believe we’ll thrive in! “

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