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Edinburgh Cultural Guide Builds Slow-Travel Project



An Edinburgh-based tour operator is turning a personal storytelling project into a sustainable tourism activity thanks to tailored guidance from Business Gateway.


Un Italiano ad Edimburgo (An Italian in Edinburgh), founded by Andrea Moretti, offers private walking tours of Edinburgh, bespoke car tours across Scotland and personalised itineraries, all delivered entirely in Italian. Andrea combines the knowledge of a local guide with the flexibility of a personal tour leader, ensuring visitors experience Scotland authentically and at their own pace.


Having moved to Scotland from Italy six years ago, Andrea’s passion for Scotland led him to author The Slowness of the Thistle: A Journey into the Soul of Scotland, a book encouraging travellers to explore the country with curiosity and attention to detail. Sharing his travels across Scotland on his Facebook page, Andrea gradually built a community of followers. Step by step, he realised visitors were not only looking for a guide, but for help interpreting the country, which led him to formalise the project as a business.


The business champions slow, responsible tourism through small, private tours that offer visitors an authentic and meaningful connection to Scotland’s people, landscapes and culture. Since starting last year, Andrea has expanded his offering to include multi-day experiences and collaborations with local producers, giving Italian travellers a truly immersive Scottish journey.


Tours are designed to be accessible for everyone, including families with children, travellers with pets, or those with mobility or sensory needs. Every experience is tailor-made, combining history, curiosity and local stories.


Business Gateway has helped Andrea structure and formalise the project as a recognised tourism activity. Adviser Lee Briggs provided one-to-one guidance through the early stages, from business planning and registration to defining clear offers for individual travellers, families and travel agencies.


Andrea also received expert support on marketing strategy, digital presence, SEO, social media planning and client communication, alongside workshops and webinars to strengthen his business knowledge.


Thanks to this support, Andrea launched an official website for Un Italiano ad Edimburgo, building a strong online presence to support its social platforms. The business also became officially listed on VisitScotland.com and Forever Edinburgh as a registered tour operator, marking a significant achievement for a small independent business.


Andrea Moretti said:

“At the beginning, the project An Italian in Edinburgh was just a way to share my experiences with friends - a diary of photos, stories and tips born out of passion. Step by step, post by post, the community grew, and so did my role: from enthusiast to guide for many Italian travellers."

“As a new Scot, I’ve been amazed at the level of support available. Business Gateway helped me structure the idea, refine my offer and gain the confidence to make the project sustainable without losing its original purpose: helping visitors understand Scotland rather than simply see it. Lee’s guidance and support in accessing funding have made a real difference, giving me the foundation and tools to grow and show visitors a side of Scotland they might never see otherwise.”


Lee Briggs, Business Gateway adviser, said:

“Andrea’s passion for Scotland is infectious. Our guidance helped him take a personal idea and turn it into a real, sustainable business, with a clear identity and strong online presence."

“Supporting him as he brought Un Italiano ad Edimburgo to life has been a pleasure, and I look forward to seeing how he continues to grow his tours and expand his experiences in the years ahead.”


To find out more about how Business Gateway can help your business, visit here.

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A village pub in south Warwickshire is once again proving it has the recipe for success after scooping a string of awards for five of its pies.


The Fleur de Lys shortlisted recipes have been selected from hundreds of entries in the prestigious British Pie Awards. The pub’s Butter Chicken Pie scooped Gold while their Beef & Mushroom Stroganoff Pie took Silver. Bronze was awarded for their Butternut Squash & Goats Cheese Pie; Cheeseburger Pie and Christmas Steak Pie (filled with British beef steak, pigs in blankets, honey roasted carrots and parsnips, mulled wine sauce.)


They were among the ‘hot favourites’ singled out by a panel made up of over 180 leading experts from the retail, baking and butchery sectors as part of British Pie Week last week.


Held annually in Melton Mowbray, the Rural Capital of Food, the Awards honour the best pie-makers across Britain, from small independents to large-scale producers.


Owner Emma Woodhouse said:

“We’re so delighted to continue to honour the pie-making legacy that the Fleur De Lys is renowned for. It always feels a bit like David vs Goliath going up against the likes of Ginsters, Tesco and Waitrose in these awards, but what we lack in scale we more than make up for in love."

“Our pie chefs - Rachel Griffiths and Gemma Hughes - are forensic about creating the perfect pie. We have the confidence of our customers who return time and time again to try our pies, but it’s like the cherry on top to be recognised nationally by the judges at the British Pie Awards.”


The pub first began serving pies through the infamous kitchen hatch during the 1950s, drawing crowds from all over the Midlands to sample Mr Brookes’ finest steak and kidney or chicken and mushroom pies.


The inn was mainly frequented by farmers who'd come in for a pie and a pint after they'd finished harvesting. The licensee at the time bought Emscote Mill in Warwick, from where they distributed nationwide but eventually the original pie recipe and company was sold to Pukka Pies.


But, under the auspices of current landlords Emma and Nick Woodhouse, in 2018 The Lowsonford Pie Company was born and all 11 flavours of pie are now handmade and served directly from the Fleur De Lys kitchen, headed up by Rachel Griffiths. Rachel said:

“We cooked 317 pies in order to get the handful that we entered into the awards. Planning for these awards starts well in advance and we experiment with new recipes to get just the right mix of traditional entries and fusion flavours. This is the first time we’ve received a Gold award and we’re really proud that all the hard work paid off.”

It wasn’t until the early 20th century when The Fleur de Lys first opened as a tavern, later going on to introduce the ‘pioneering’ idea of serving food and giving rise to the now famous Fleur De Lys pies.


It is not the first accolade for the Fleur de Lys, whose pie making team have a real appetite for awards success.


All the unique flavours created for the awards are currently available on the Specials Menu at the Fleur De Lys, whilst stocks last.


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