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Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom



Britain's entrepreneurs are increasingly choosing to run businesses from home as rising commercial costs, greater flexibility and changing attitudes towards work reshape the country's small business landscape.


New research from Dunster House, garden building specialists, found that almost half (46%) of home business owners now rely on their venture as their primary source of income, while a further 28% say it provides a significant financial contribution to their household finances.


The findings suggest that home businesses have evolved far beyond side hustles, with many entrepreneurs deliberately building long-term businesses from spare bedrooms, garages, garden rooms, and other home workspaces.


When asked what motivated them to start a home-based business, respondents overwhelmingly cited lifestyle benefits over financial necessity, with nearly half saying that a better work-life balance was their top motivator.


Why are Brits choosing to run businesses from home?


Motivation

% of respondents

Better work-life balance

47%

Wanted to work remotely or from home

36%

Wanted more flexibility

36%

Turned a hobby or passion into a business

32%

Wanted to leave their job

31%

Wanted to spend more time with family

29%

Started a side hustle to earn additional income

22%

Renting commercial space was too expensive

14%

COVID-19 prompted a change in direction

12%


Although the data shows that quality-of-life factors dominate, cost remains an important consideration. Commercial property rents in the UK have risen by an average of 3.1% annually as of mid-2026, according to the Carter Jonas Commercial Market Outlook and with this rise, many entrepreneurs are choosing to invest in their own properties rather than commit to expensive premises.


Christopher Murphy MBE, founder of Dunster House, said:

"For many entrepreneurs, running a business from home removes one of the biggest barriers to getting started, the cost of commercial premises. As rents and operating costs continue to rise, more people are realising they don't need a high street unit or office lease to build a successful business. Home working has made entrepreneurship more accessible, allowing people to invest in growing their business rather than covering overheads."

55% regularly work evenings and weekends as home businesses blur work-life boundaries


Despite the flexibility and freedom, there are some payoffs that are being experienced by those who do business out of their home. Many entrepreneurs admit that separating work and home life can be difficult.


More than half (55%) say they regularly work evenings and weekends, while almost half (48%) have experienced loneliness or isolation because of running a business from home.


Meanwhile, one in three (33%) have had customers unexpectedly turn up at their home, highlighting the difficulties many face in maintaining professional boundaries. The findings also reveal the growing pressure that businesses can place on domestic spaces, with 58% saying their enterprise has taken over parts of their personal living environment.


To address these challenges, many entrepreneurs are investing heavily in dedicated workspaces. Nearly two-thirds (62%) have already spent money improving their workspace, with respondents investing an average of £5,170 into creating environments better suited to running a business.


When asked what improvements they would make if budget were no obstacle, better broadband and Wi-Fi (34%), improved heating and air conditioning (34%), and a fully insulated garden office (32%) topped the list.

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  • Nov 23, 2023
  • 4 min read

The UK’s capital has seen the highest volume of new office starts on record – with 5.1 million square feet (sq. ft.) of new construction starting across 43 schemes – according to Deloitte’s Winter 2023 London Office Crane Survey.


This is the highest volume of new starts since the Crane Survey was extended to track new construction activity across the seven central London submarkets2 in Summer 2005. At almost 16% higher than the volume recorded in the last survey and with seven fewer schemes starting, the average new scheme size rose to c.119,000 sq. ft., from 88,000 sq. ft. previously.


Refurbishment starts specifically have broken records for the second consecutive survey,3 comprising 34 schemes covering 3.3 million sq. ft. The increase in refurbishments have again been driven by the anticipated tightening of Minimum Energy Efficiency Standard (MEES) regulations, coupled with demand for premium grade office space which aligns with tenants’ own sustainability commitments and aspirations.


Sophie Allan, director in real assets advisory at Deloitte, said: “New builds have roared back from their post-pandemic nadir, which has likely been driven by large pre-lets and growing developer confidence in the demand for premium office space. Meanwhile, refurbishments continue to play a critical role in London’s development pipeline as the increasing need to modernise office space to avoid obsolescence grows. The future will see further skyscrapers added to the City’s skyline, with three large developments recently obtaining planning permission.”


Development Pipeline

This survey period has seen the start of five large (300,000 sq. ft. and above) schemes, with their collective volume representing 40% of the total new start volume. The period also recorded the delivery of approximately 4 million sq. ft. of completed office space across 45 schemes in central London. 61 schemes with a total volume of approximately 6 million sq. ft. are now expected to complete in the Summer 2024 survey period.


As of 30 September 2023, there are 124 schemes under construction across the central London market, with a total volume of 15.7 million sq. ft. This represents a 9% increase on the total construction volume of 14.4 million sq. ft. recorded in the last survey.


Margaret Doyle, partner and chief insights officer for financial services and real estate at Deloitte, said: “As predicted in last winter’s survey, the construction industry is now catching up following the pandemic. Demand for premium office space is still fuelling rising construction new starts this year, but supply chain issues and other construction delays may continue to affect completion dates. Interestingly, developers we have spoken to seem to be more concerned about the supply of, rather than demand for, premium space. With the increased volume of new starts and completions reported this year, there is a healthy amount of prime office stock on its way to the market."


“Despite this, the macro-environment for the London office market remains challenging. The current economic and geopolitical backdrop implies significant uncertainty about the future path of energy prices, inflation, and interest rates. But for now, developers seem prepared to bet that, if they build premium office space, the metropolis will continue to attract occupiers.”

The City Rebounds

The survey suggests that the City of London has bounced back, with 2.4 million sq. ft. of office space starting across 16 schemes. This includes two large new build starts and the largest refurbishment start of the survey. Together these schemes represent almost 1.4 million sq. ft. of new starts. These developments are in line with the City’s historical trend of hosting large-scale new builds (over 500,000 sq. ft.) with sizeable floor plates.


Doyle added: “The leasing market is seeing activity pick-up as more occupiers are starting to firm up their working patterns. The City could see a further uptick in activity as the appetite for premium office space from certain sectors – such as professional and financial services – applies positive demand pressure. This means that developers are further incentivised to upgrade and build new offices.”


Comparatively, new starts in the West End have declined by 13% over the last survey to 1.1 million sq. ft. This is in part due to a number of developments completing during this survey period, as it continues to show strong levels of activity. Southbank has recorded an increase of 19% this survey period, largely driven by a 385,000 sq. ft. refurbishment.


Environmental, Social And Governance Drives Refurbishment

Developers anticipate that they will achieve operational net zero across their portfolios by 2040. However, developers highlighted the cost of construction as the biggest challenge in achieving net zero. With the Net Zero Carbon Buildings Standard (NZCBS)4 keenly awaited, when asked about the requirements for net zero put forth by the UK Green Building Council (GBC)5, they listed limits on total Energy Use Intensity (EUI) as the most challenging requirement to achieve.


Philip Parnell, partner and real estate valuation lead at Deloitte, said: “Occupier focus on premium space, coupled with addressing the anticipated MEES deadline and drive to net zero, is continuing to provide a strong stimulus to refurbishment activity. This is a trend that is countering the backdrop of an otherwise challenging macro-economic environment.”


Additional figures from the research showed:

  • 5.8 million sq. ft. (which represents 37% of the total volume under construction in central London) have been pre-let as of the end of September 2023. Legal occupiers have taken 30% of this volume making it the most active tenant sector.

  • Financial services saw the biggest increase (35%) in pre-let market share this survey period.

  • Developers expect a relatively stable London office development pipeline.

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