Lidl has announced a market-leading pay increase for 28,000 hourly-paid colleagues, with new rates coming into effect in March 2025.

Entry-level pay will rise to £12.75 nationally, up from £12.40 and increasing to £13.65 with length of service. Meanwhile, in London, new starters will see pay rates go up to £14.00, increasing to £14.35 over time.

These new hourly rates come in ahead of the government’s updated National Living Wage (NLW) in April, exceeding it by over 50p. They will also be higher than the Living Wage Foundation’s new Real Living Wage, which is being implemented in April.

The discounter’s latest investment into pay totals almost £15 million, including increases for salaried colleagues across the business. In the last 12 months alone, Lidl GB’s investment in pay totals over £54 million.

Stephanie Rogers, Chief People Officer at Lidl GB, commented:

“More households than ever before are choosing to shop with us, making Lidl the fastest growing bricks-and-mortar supermarket for well over a year. This success is largely due to our hard-working colleagues, who each play an incredibly important role in delivering quality, affordable products to communities across the country. This pay increase is just one part of our commitment to creating a workplace where everyone feels valued."

“We’re proud to offer leading pay rates in the sector, while fostering a culture of opportunity and inclusion that helps our teams thrive. As we continue to grow, investing in our people remains at the heart of what we do, ensuring Lidl is not only a great place to shop but also a great place to work and grow a career.”

This update comes as Lidl GB is named one of the top employers in the country by the Top Employers Institute for the fourth consecutive year. Globally, Lidl was also awarded the "X-Large Enterprise" for the first time and secured "Top Employer Europe" for the eighth time.

Those interested in joining Lidl can explore opportunities on its careers website. Alongside competitive pay, colleagues enjoy a wide range of market-leading benefits.