Aldi launches limited edition pie range from a talented squad of Scottish suppliers ahead of this summer’s tournament
Aldi has teamed up with three of Scotland's finest bakers to launch a series of limited-edition pies inspired by the World Cup and its host nations.
From Thursday 11 June, the supermarket is launching eight tournament-inspired treats made for pie-loving football fans across the country.
Leading the attack is Pie Sports whose range honours the three host nations, USA, Canada and Mexico – the Chilli Cheese Dog Pie (£2.89), the Maple BBQ Brisket Pie (£2.89), and a Mexican Spicy Beef Pie (£2.89). They’ve also launched a Stovie Pie made with premium link sausage in a nod to Steve Clarke’s men.
Brownings, creators of the famous Killie Pie, bring the Tartan Army Pie (£1.99) made with mince and potatoes, in a fitting tribute to the fans cheering on our boys across the Atlantic. Bells round off the team, bringing serious flavour through its Mexican Chicken Fajita Pie (£2.49), Philly Cheesesteak Pie (£2.49), and a Maple Bacon Mac and Cheese Pie (£2.49).
To understand attitudes to Scotland’s historic place in the World Cup, Aldi commissioned new research surveying more than 1,140 Scots. It found that optimism is running high across the country, with 77% believing Scotland has a chance of progressing beyond the group stages. The survey also highlights the nation’s strong commitment to supporting the team, with 82% of Scots saying they will follow Scotland during the World Cup, while one in six plan to stay up into the early hours to watch matches live.
Alan Leslie, Buying Director at Aldi Scotland, said:
“We’ve surveyed the nation, and we know that there is a real sense of excitement around the tournament. Pies are loved by supporters across the country, and with so many Tartan Army fans cheering Steve Clarke’s men on from home because of the late kick-offs, creating a special range of tournament-inspired pies made perfect sense."
“It's an exceptional line-up that showcases the innovation and craftsmanship of what Scottish producers can do.”
Brian Sarafilovic, Managing Director of Pie Sports, said:
“The World Cup is the biggest stage in football, and getting to create a range of pies that takes inspiration from the host nations, while celebrating everything that makes Scottish baking brilliant, has been an absolute joy. We think fans across the country are going to love them.”
Launching across all Aldi Scottish stores from 11 June, each pie in Aldi’s World Cup range is available for a limited run only.
