F.Hinds has raised over £15,000 for Dementia UK following a two-month fundraising campaign involving colleagues and customers across its UK stores and Head Office.
Running throughout May and June, the initiative formed part of the jeweller's ongoing commitment to charitable giving and community engagement, bringing together teams across the business to support Dementia UK, the specialist dementia nursing charity. The campaign raised both vital funds and awareness to help support families affected by dementia.
A standout moment within the campaign was F.Hinds' participation in National Ear Piercing Day, delivered in partnership with leading ear-piercing specialist Studex. To mark the occasion, F.Hinds donated £1 to Dementia UK for every ear piercing carried out in store, linking one of its most popular customer services with a fundraising initiative that resonated strongly with customers and colleagues alike.
The National Ear Piercing Day activity highlighted the strength of the long-standing relationship between F.Hinds and Studex, while demonstrating how retail partnerships can be used to generate meaningful support for charitable causes.
Although the campaign has officially concluded, F.Hinds will continue to accept donations in stores until 30 September 2026, providing customers with further opportunities to contribute to the charity.
Andrew Hinds, Chairman of F.Hinds, said:
"We are incredibly proud to have raised over £15,000 for Dementia UK and would like to thank our customers and colleagues for their fantastic support. Our National Ear Piercing Day initiative with Studex was a wonderful example of how we can combine a popular customer experience with charitable fundraising, and the response exceeded our expectations. Dementia UK provides invaluable support to families across the country, and we're delighted to contribute to their important work."
Joanna Sullivan, Deputy Director of Fundraising at Dementia UK, said:
"We're grateful to F.Hinds and Studex for raising an impressive sum for Dementia UK. By bringing together colleagues and customers with this initiative they will help us reach people affected by dementia through our dementia specialist Admiral Nurses. The whole team at F.Hinds has impressed us throughout the partnership, and we thank them for helping us reach more people with practical and emotional support for dementia, at any stage of the condition."
The success of the campaign reflects F.Hinds' wider commitment to supporting charitable causes and engaging customers through initiatives that create a positive impact beyond the jewellery sector.
Looking ahead, F.Hinds will continue its fundraising efforts later this year with the return of its annual campaign in support of BBC Children in Need, launching in October.
