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David Beckham Sends Leicester Business Skyrocketing


A Leicester-based children’s book publisher, who once appeared on Dragons' Den, met his childhood hero David Beckham at The Chelsea Flower Show.

Tom Willday, 37, showed the football ace his plantable children’s books, after which the former Manchester United and Real Madrid star shared a post about the books on his Instagram stories.

The post then went viral and helped Tom’s business really take off.


Tom, creates unique plantable children’s books through his family printing business, so that children get to meet their heroes. But when he met his very own hero at the show, Tom couldn’t believe it.


And after the football star shared a video of him and Tom with his 88 million Instagram followers, demand for books has skyrocketed. Tom, who owns the business called Willsow, appeared on Dragons' Den in 2022 when Sara Davies became his business partner. He said:

“Meeting David Beckham was like a dream come true, he is such a lovely man and he absolutely loved the books and shared a story on his Instagram about us, I couldn’t believe it.”

But it didn't stop there with other stars getting on the bandwagon, including Ferne McCann from TOWIE who also posted a video about the Willsow books. Tom continued:

“We met the King last year, and as David Beckham is part of the King's Trust, which is trying to get children gardening, I thought he would be the perfect person to introduce these books to."

“So when he went on a walk around, I just approached him and said ‘hi David, do you mind if I show you my books?’

“When he took a closer look, he said ‘these are excellent, really incredible’, and he asked for a book to take away. “Of course I gave him one, and I thought, nothing of it."

“The next day a photo of my book was shared to his Instagram story to his 88 million followers! Then other stars started sharing it too.”

Since Becks shared the post, Willsow’s business has been catapulted, with enquiries coming in thick and fast for the books which are all about superhero vegetables and herbs - Carrot, Lettuce, Dill, Parsley and co.

Tom, who has a 16-month-old girl called Olive, said:

“Once you read the book, you plant it in the ground and it grows the actual vegetable. It all started because I wanted to educate children about nature's wonders. Some kids struggle to understand where vegetables come from - many think they come from Tesco. I wanted to show them that you can grow them yourself."

“You don’t have to plant the whole book, just tear the back page off and keep reading the story while it's growing. We make all these books in the UK, including the seed paper.

“We also have the Royal Horticultural Society Christmas crackers and calendars that grow a different flower every month. We also have a licence with Shaun the Sheep that grows hundreds of wildflowers.”

The business hopes to expand internationally next year, and the team already has a distributor in the US lined up. They are also trying to launch the books in Japan.

Tom said:

“Retail is difficult, and print faces a tough challenge. We are just a small family run business trying to grow and this has really helped put us on the map.”

Willday, the company which prints Tom’s books started with Tom’s great-grandad Alfred, who passed it down to his grandad Raymond and then his dad. Tom now uses that company to print his unique creations under the brand name Willsow. Tom said:

“We are now the UK’s leading manufacturer in printing seed paper. I have put my heart and soul into it, and hopefully it will grow for the next generation for my daughter and her kids, and so on.”

And getting support from David Beckham has certainly been a major boost.


Tom said “It is so amazing to think that David Beckham posted about my books, it's just incredible that he's willing to support such a small brand. He is just the kindest and nicest bloke. He didn’t mind posing for photos at all."

“Meeting your hero can be daunting, but I realised it doesn't matter who you are, everyone's the same.”

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  • lindaandrews071
  • May 8
  • 3 min read

Leading UK offsite frame manufacturer, Donaldson Timber Systems (DTS), has published, third party accredited environmental product declarations (EPD) for its full wall panel range.


In 2024, the DTS open panel Alpha system became the first off-site assembled timber frame wall panel in the UK to offer an approved EPD. DTS now also holds EPDs for its pre-insulated wall system, Delta; and the award-winning closed panel system, Sigma II solid stud and Sigma II I stud.


The EPD, which transparently communicates the environmental performance of a product over its lifetime, allows customers to accurately measure their carbon footprint and make informed decisions on the best product choices to meet sustainability goals. It also improves transparency regarding product performance claims, making it easier to compare the impacts of different materials and build systems accurately.


The use of EPDs is in line with the Government’s Timber in Construction Roadmap to get Britain building with the use of sustainable and low carbon building materials, which was announced in February.


Originally launched in late 2023 under the Conservative Government, the Roadmap has been updated with more ambitious targets. The first priority theme is ‘improving data on timber and whole life carbon’. It is also a measurement which will become increasingly important if the proposed Part Z amendment to Building Regulations is accepted.


Valid for five years, the EPD is based on current available and published data for end-of-life assumptions. DTS is working on EPDs for its full product range, with floor and roof systems to follow.


John Smith, Technical Director at Donaldson Timber Systems, explains:

“We always champion the use of offsite timber frame construction as the best way to achieve sustainable building practices and meet net zero targets but telling customers this is no longer enough. If we are to make meaningful change, all environmental claims need to be backed up with proof."

"The only way to achieve zero carbon is to measure and reduce the whole-life carbon of buildings. The availability of environmental product declarations (EPDs) is an important step in recognising this."


“We’re proud to be leading the industry with proof that timber frame is a carbon sink, and we’re thrilled that we’re already seeing significant improvements on the EPD we achieved for our Alpha system just six months ago.”


Adam Gravely, Head of Technical and Innovation at the Future Homes Hub said:

“Understanding embodied and whole life carbon is a crucial next step if we are to meet our net zero carbon ambitions as a sector. There is a challenge around getting product-specific embodied carbon data and homebuilders are increasingly calling on their supply chains to provide EPDs to support their whole life carbon assessments."

“It’s great to see DTS’s commitment to supporting their customers and engaging with the Hub on how to drive down the embodied carbon impact of new homes.”


Along with an EPD, Sigma® II has achieved a range of third-party approvals, including BOPAS Plus, BBA, NHBC Accepts and STA Gold Assure, delivering the confidence that it is durable, complies with building regulations and technical standards while being designed, manufactured and installed to last for at least 60 years. Sigma® II was also the first timber system verified by Cast to exceed Homes England (HE) Pre-Manufactured Value (PMV) target of 55%, achieving up to 58.4%.


As part of the Donaldson Group’s Offsite division, DTS prides itself on being highly sustainable, innovative and efficient. Celebrating it’s 50th anniversary this year, DTS offers unrivalled experience and knowledge in offsite construction, with an established history of bringing new commercial and operational innovations to the market.



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