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St Austell Brewery Teams Up With Endurance Athlete



St Austell Brewery has announced a year-long partnership with renowned endurance athlete Nick Butter and the immersive running retreat company he founded - Run Weekends.


The collaboration will see Proper Job 0.5% - St Austell Brewery’s first low-alcohol IPA - featured at running events globally.

 

Run Weekends offers running retreats, trail running holidays and mountain adventures around the world. Each trip is designed for groups of relaxed, like-minded runners to explore new places, forge new friendships and connect with the great outdoors. It was founded by Nick Butter, who made a name for himself by becoming the first and only person to run a marathon in every country around the world.

 

The partnership will see Run Weekends participants enjoy Proper Job 0.5% at their events, as well the opportunity for people to get involved in competitions and pick up exclusive giveaways - including the chance to win a spot on any UK or European Run Weekends trip.

 

Since its launch in October 2024, St Austell Brewery’s Proper Job 0.5% IPA has already scooped four major awards, firmly establishing itself as one of the best-tasting low alcohol beers on the market. Brewed with the same care and character as the original Proper Job, it delivers bold, citrusy hop notes and a crisp, refreshing finish. It’s the perfect post run pint - all the flavour, none of the compromise, just without the alcohol.

 

Matt Heal, Senior Brand Manager at St Austell Brewery, said:

“We’re thrilled to team up with Nick and Run Weekends. Our shared values make it an incredibly organic partnership grounded in Cornish roots, all about championing connection and the joy of living adventurously - qualities that our award winning Proper Job 0.5% celebrates in every sip.”

Nick Butter, founder of Run Weekends added:

“Cornwall is where my love of running began, so partnering with St Austell Brewery - a like-minded company - feels very special. Run Weekends are all about community, curiosity and pushing your limits in a healthy, sustainable way. Proper Job 0.5% is the perfect fit as a great tasting low-alcohol IPA. We cannot wait to share the work that has been happening behind the scenes.”

The collaboration began at the first two retreats this year in Cornwall and will continue globally - from mountain adventures in the Dolomites to the Pembrokeshire trails in Wales.


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  • lindaandrews071
  • Nov 11, 2025
  • 2 min read


Law firm DMH Stallard has announced that the firm has selected Harvey, the generative AI platform for lawyers and legal professionals following a successful pilot across multiple practice areas.

DMH Stallard is an early adopter of Harvey among mid-market firms in the UK.


The pilot focused on evaluating Harvey’s capabilities in streamlining legal research, document drafting, contract and data analysis. The results showed substantial efficiency gains and improvements in client service, prompting the firm to proceed with full adoption across all departments.

Richard Pollins (image attached), Managing Partner, said:

“We have invested heavily in technology in recent years, and the implementation of Harvey AI is a natural continuation of that."

“By combining cutting edge AI technology with human expertise, over time we are confident that our clients will benefit from improvements in client service and value for money without losing the value of personal interaction and judgement."

“Our incredible team at DMH Stallard are excited about using cutting edge AI technology to deliver exceptional service to clients.”

Harvey is a leading legal AI platform designed to increase efficiency for professionals in the legal sector. Harvey AI’s platform will be deployed across DMH Stallard in phases to support a wide range of legal tasks and workflows. The decision aligns with the firm’s broader digital strategy to embrace emerging technologies that enhance client outcomes and empower legal teams.

John Haddock, Chief Business Officer at Harvey said:

"We are thrilled to see DMH Stallard come on board as customers after a rigorous evaluation process. It’s great to see mid-market firms leading the way on AI adoption and innovating on behalf of their clients to provide exceptional service.”

Photo: Richard Pollins, Managing Partner,




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