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Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom



Britain's entrepreneurs are increasingly choosing to run businesses from home as rising commercial costs, greater flexibility and changing attitudes towards work reshape the country's small business landscape.


New research from Dunster House, garden building specialists, found that almost half (46%) of home business owners now rely on their venture as their primary source of income, while a further 28% say it provides a significant financial contribution to their household finances.


The findings suggest that home businesses have evolved far beyond side hustles, with many entrepreneurs deliberately building long-term businesses from spare bedrooms, garages, garden rooms, and other home workspaces.


When asked what motivated them to start a home-based business, respondents overwhelmingly cited lifestyle benefits over financial necessity, with nearly half saying that a better work-life balance was their top motivator.


Why are Brits choosing to run businesses from home?


Motivation

% of respondents

Better work-life balance

47%

Wanted to work remotely or from home

36%

Wanted more flexibility

36%

Turned a hobby or passion into a business

32%

Wanted to leave their job

31%

Wanted to spend more time with family

29%

Started a side hustle to earn additional income

22%

Renting commercial space was too expensive

14%

COVID-19 prompted a change in direction

12%


Although the data shows that quality-of-life factors dominate, cost remains an important consideration. Commercial property rents in the UK have risen by an average of 3.1% annually as of mid-2026, according to the Carter Jonas Commercial Market Outlook and with this rise, many entrepreneurs are choosing to invest in their own properties rather than commit to expensive premises.


Christopher Murphy MBE, founder of Dunster House, said:

"For many entrepreneurs, running a business from home removes one of the biggest barriers to getting started, the cost of commercial premises. As rents and operating costs continue to rise, more people are realising they don't need a high street unit or office lease to build a successful business. Home working has made entrepreneurship more accessible, allowing people to invest in growing their business rather than covering overheads."

55% regularly work evenings and weekends as home businesses blur work-life boundaries


Despite the flexibility and freedom, there are some payoffs that are being experienced by those who do business out of their home. Many entrepreneurs admit that separating work and home life can be difficult.


More than half (55%) say they regularly work evenings and weekends, while almost half (48%) have experienced loneliness or isolation because of running a business from home.


Meanwhile, one in three (33%) have had customers unexpectedly turn up at their home, highlighting the difficulties many face in maintaining professional boundaries. The findings also reveal the growing pressure that businesses can place on domestic spaces, with 58% saying their enterprise has taken over parts of their personal living environment.


To address these challenges, many entrepreneurs are investing heavily in dedicated workspaces. Nearly two-thirds (62%) have already spent money improving their workspace, with respondents investing an average of £5,170 into creating environments better suited to running a business.


When asked what improvements they would make if budget were no obstacle, better broadband and Wi-Fi (34%), improved heating and air conditioning (34%), and a fully insulated garden office (32%) topped the list.

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  • Jan 21
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New research reveals that the UK development industry is entering 2026 with cautious optimism but is still held back by deep-rooted staffing challenges that are slowing delivery and squeezing project viability. The Development Index – produced by real estate and construction hiring specialist, Cobalt Recruitment – captures the current challenges, along with the opportunities and pressures shaping the year ahead.


A sector stabilising, but still under strain

Drawing on interviews with industry leaders across the UK’s leading property developers, housebuilders, REITs, and investment firms, the report reveals unsurprisingly low sentiment in the market in 2025, but a quiet confidence across the development ecosystem going into 2026, with slow signs of improvement emerging.


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While there is cautious optimism, this is at risk of being destabilised by growing skills shortages. The Development Index highlights a sector still grappling with evolving talent gaps across certain skills and locations in planning, land, development, technical, design, commercial, and delivery roles, coupled with a challenging market environment.


Employers are increasingly seeking professionals who combine technical knowledge with commercial acumen, ESG fluency, and digital literacy, especially in AI-enabled appraisal and design tools.


With the continued shift toward refurbishment and regeneration projects, which now represent more than four fifths of new schemes underway, the demand for professionals with skills tailored to complex refurbishment, sustainability standards and evolving regulatory frameworks, is also set to increase.


Commenting on the report, Maria Sinclair, Managing Director of Cobalt UK, said:

“The Development Index highlights a UK development market that remains ambitious but increasingly constrained in its ability to deliver. Economic pressures, planning complexity and ongoing skills shortages are emerging as significant risks to progress across the sector."

"Moving from ambition to delivery will require a renewed focus on execution, with investment in skills, stronger development teams and access to the right expertise becoming critical to navigating uncertainty and unlocking growth."


"At Cobalt, we see first-hand how the availability of experienced professionals can accelerate projects and support delivery. The Index is designed to support that discussion, setting out the key pressure points and what the industry must address to move forward with confidence.”






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