Family-owned British luxury bed and components manufacturer, Harrison Spinks, has made key senior appointments to drive international sales and enhance its growth strategy across the group.

In a move to strengthen sales and export growth for both the beds and components divisions at Harrison Spinks, the business has made significant new appointments and promotions.

Lee Hinshaw will be joining the business in the role of Business Development Director – a new hybrid role designed to strengthen the international presence of both Harrison Spinks and Spinks. Based in Bangkok, Thailand, with over 30 years' experience in the industry, Lee will be responsible for driving growth in the Asia Pacific region for the company’s finished mattresses and components.

Ian Owen has been promoted to Sales Director at Spinks. Ian will lead sales activity for the spring manufacturing division, developing the sales team and assisting its agents and distributors across the globe.

James Noble has been promoted to Export Sales & Development Manager for Harrison Spinks with the remit to oversee growth and export sales.

Finally, Geert Geerkens has recently joined Harrison Spinks to support James and the team as a Strategic Consultant to help deliver the company’s bed export strategy and grow mattress sales internationally. Having gained a wealth of experience working in the mattress industry throughout his career, his appointment will bolster the company’s export plans in Europe. Geert is currently president of the European Bedding Industries Association (EBIA), as well as Valumat, a Belgian organisation supporting the industry to collect and process discarded mattresses.

Darren Marcangelo, Managing Director at Spinks, said:

“This is an exciting phase for Spinks, with both Lee and Ian having the passion and expertise to drive and deliver international sales for the business. We have some exciting new customer opportunities along with new product innovations that will see Spinks at the forefront of innovation and sustainability for our industry."

"I welcome Lee to the business and look forward to working closely with him, and congratulate Ian for his well-deserved promotion to Sales Director as he has ambitious ideas for growing our business overseas.”

Spinks directly sells and supplies its unique patented components in domestic and international markets, including revolutionary glue-less fine-wire pocket springs, which are also used within the luxury mattresses of the company’s beds division at Harrison Spinks.

Nick Booth, Managing Director at Harrison Spinks Beds, said:

“We’re committed to investing internationally and expanding on a global scale, so this is an exciting opportunity to focus on, strengthening our team to meet the increased interest in our unique, responsibly made, luxury bed and mattress offering."

“Our growth reflects the increasing global demand for innovative, high-quality beds and mattresses and we’re delighted to have made significant appointments as part of our evolved export strategy, gaining further international business opportunities and expediting our brand and its sustainable ethos into new markets.”

The British values of both Harrison Spinks and Spinks have already enabled success in the global marketplace, with the business active in many countries across the world. This is evidenced by the company’s 2023 King’s Award for Enterprise win in International Trade, which sits alongside its two additional King’s Awards in Innovation and Sustainable Development.