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Rathbones Launches Brand Campaign, ‘Invest Well. Live Well.’



Rathbones, one of the UK’s leading wealth and asset management groups, launches its first major brand campaign.


Inspired by its recently refreshed purpose, ‘to help more people invest their money well, so they can live well’, the campaign reinforces the long-term positive impact that high quality financial planning and investment advice can have on people’s lives.


Rathbones’ purpose – to help more people invest their money well, so they can live well – was developed as part of a major rebrand after its successful combination with Investec Wealth and Investment (IW&I). Rathbones’ enhanced scale and clear and consistent ambition positions it well to realise its ambition of becoming “the best wealth manager in the UK, by far”.


The new campaign, which includes Rathbones’ first TV advert, is designed to support greater confidence in investing and focusses on real-life outcomes that matter to people as they plan for the future. Its launch comes as the Government seeks to highlight the importance of investing to long-term financial wellbeing and the benefits to the national economy.


The ‘Invest well. Live well.’ campaign features at its heart the Rathbones compass, a central brand asset that represents direction, perspective and long term thinking. It captures the firm’s belief that successful investing is not about short term reactions, but about providing steady guidance through life’s emotional and financial milestones — helping clients make informed decisions with confidence.


Simonetta Rigo, Chief Client Officer at Rathbones, said:

"Invest well. Live well.’ is a clear expression of our long term approach. At Rathbones, we believe good investing is about clarity, confidence and perspective — helping people make better decisions over time so they can focus on living. This campaign brings that philosophy to life in a way that feels human, positive and grounded in real outcomes.”

Rather than focusing on market movements or financial jargon, the campaign shows how professional wealth management can support people in planning for the future in a way that feels personal, accessible and grounded in real lives. The creative centres on empowerment and reassurance, demonstrating how thoughtful, long term advice can reduce uncertainty and help people focus on living well.


Effectiveness testing indicates the campaign, delivered in partnership with BBD Perfect Storm and media agency Medialab Group, resonates strongly with its intended audience. Independent research by leading market researcher System1 awarded the campaign a 5.9 star rating (out of 6) among high net worth audiences, significantly ahead of category norms, alongside a Spike Rating of 1.45, pointing to strong short term commercial potential. Supporting eye tracking research also showed high levels of attention and engagement.


Simonetta Rigo continued:

“What sets this campaign apart is the strength of the results as much as the creative idea behind it. The exceptional scores from System1, combined with strong attention and engagement metrics, show that it’s landing with real impact, both emotionally and commercially. In a category where it’s rare to achieve both long-term brand building and short-term effectiveness, these results demonstrate that we’re doing exactly that. It reinforces our belief that when you focus on helping people truly live well, stronger business outcomes naturally follow.”

The campaign is led by a 30 second hero film, while the ‘Invest well. Live well.’ platform is supported by a series of line extensions, including ‘Relax well’, ‘Retire well’ and ‘Sleep well’, reinforcing Rathbones’ role in helping clients plan and invest in a way that is right for them, at every stage of life.


The campaign launches across TV and streaming, digital, social, display advertising and radio, with initial activity running across London and the South East.

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Jul 4, 2025
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British Cycling has announced the seven-strong team that has been selected to represent Great Britain at the 2025 UEC BMX Racing European Championships in Valmeira, Latvia from 10-13 July.


The first major event since the Paris 2024 Paralympic Games will see the return of familiar faces of the GBCT BMX Racing squad, while also introducing potential stars of the future, as three new riders make their European Championships debut.


Having started the 2025 season in incredible form, with first and second place finishes at round one and two of the European cup, as well as a world cup win at the Papendal, Shriever will be looking to take her first championship podium of the season, as part of her world championship preparation.


On the elite men’s side, motivated from his reserve selection at Paris 2024, Ross Cullen has come into the season fighting, with a first and second place finish the European Cup rounds, so far. Round four of the UCI BMX Racing World Cup in Papendal saw Cullen take his first ever world cup win, with a dominant performance he will look to replicate in Latvia. Having recently returned from injury, Kye Whyte will also line up in the elite men's contest.


Having won the under-23 women’s silver medal in 2024, Emily Hutt will be looking to take more silverware home this year and has so far seen a positive start to the season having won world cup bronze and silver medals.


Adding to her competition this year will be teammates Sienna Harvey and Betsy Bax who move up to the under-23 category for the first time. Both have shown early potential in the category, with Bax taking a bronze medal in round five of this year’s European cup, while Harvey bagged herself a win in round six. All three women will be battling it out with the rest of the field to take home that coveted European jersey.


Rounding out the squad will be newcomer Jos Marnham, who will be competing in the under-23 men’s event having only joined the GBCT programme in October last year. Jos has shown early potential and will be aiming to gather vital experience at international level on his championship debut.


Performance Director for the Great Britain Cycling Team, Stephen Park CBE, said: “Looking at the squad heading to this year’s European Championships, split almost equally between veterans of the sport and fast-developing young riders, it brings me great pride to see the speed and strength with which GBCT’s BMX Racing programme has developed."


“Heading into LA with experienced riders, as well as young and hungry developing riders who looked up to the likes of Beth and Kye as recently as Tokyo shows the strength of the sport and its pathway, and how our coaches are harnessing that talent."


"It makes me excited to see what the riders can do at this early stage in the LA cycle as they have all to play for – I'm sure we’re in for a fantastic weekend of racing.”

The GBCT BMX Racing programme saw its first ever Olympic medallists at the 2020 Tokyo Olympics, with Beth Shriever becoming Olympic champion and Kye Whyte taking the silver medal in the men’s event. Since then, thanks to UK Sport World Class Programme, funded by The National Lottery, the Great Britain Cycling Team programme has continued to grow, with the development of a junior and senior pathway, as well as taking five world championship and four European championship medals.


Great Britain Cycling Team squad for the 2025 UEC BMX Racing European Championships:


  • Elite men - Ross Cullen, Kye Whyte


  • Elite women - Beth Shriever


  • Under-23 men - Jos Marnham


  • Under-23 women - Betsy Bax, Sienna Harvey, Emily Hutt

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