top of page

West Midlands Need To Act Now To Become Leader In The Green Economy

The West Midlands must act fast if it is to bridge a net zero skills gap and become a leader in the green economy, a new report has advised.


The Net Zero Future Skills Report says the region would benefit from establishing a Green Skills Centre to help deliver the 480,000 green jobs the UK should create by 2030.


It found the need was acute among small and medium-sized enterprises (SMEs), which form the backbone of the West Midlands economy.


A high percentage of SME workforces require immediate training, while an equally large proportion recognises the need for these skills in the near future.


The report, funded by West Midlands Combined Authority’s Clean Futures Innovation Accelerator programme and produced by Coventry University, makes several recommendations, with goals including:


  • Short-Term: Launch targeted outreach campaigns and establish a Green Skills Centre tailored to SME needs 


  • Medium-Term: Develop structured career pathways through apprenticeships and internships, particularly for the region’s young people


  • Long-Term: Foster collaboration between government, industry, and education to create a resilient green skills ecosystem 


Professor Carl Perrin, Associate Pro Vice-Chancellor (Research) at Coventry University, said: “Green skills are no longer a ‘nice to have’ - they are a strategic imperative. Businesses that invest in sustainability and workforce development are not only contributing to environmental goals but also unlocking economic advantages."


“One of the main constraints SMEs face is the ability to find the time to run sustainability initiatives and to release people from business day-to-day activity to learn new skills."

“Many struggle to allocate time and resources for upskilling, making long-term workforce planning difficult. Training costs and access to training and development tools remain a hurdle, particularly for smaller businesses with limited budgets."


“Despite these challenges, the potential benefits of a robust Net Zero skills strategy far outweigh the difficulties. A well-supported, properly co-ordinated training ecosystem will position the West Midlands as a global leader in green industrialisation. Government intervention, business commitment and academic collaboration are essential to delivering this transformation.”


Richard Parker, Mayor of the West Midlands, said: “My forthcoming Growth Plan is all about making sure local people have the skills they need to take up the new jobs we’re creating in fast-growing green industries."


“It will turbocharge the work that’s already begun to build a pipeline of talent to tackle the net zero skills gap this report rightly highlights."

“Through major investment in decarbonising homes and businesses, and by attracting global firms in EV battery manufacturing, energy storage and clean tech, we’re creating real opportunities and making sure local people are ready to grasp them.”


Read the full report here

Most Read

Wellington’s Shotguns To Pull In The Crowds

Wellington’s Shotguns To Pull In The Crowds

Two astonishing shotguns owned and used by the Duke of Wellington when he was Prime Minister have emerged 174 years after he died.

V12 Retail Finance Q3 Data Shows Home Improvement Finance More Than Doubling

V12 Retail Finance Q3 Data Shows Home Improvement Finance More Than Doubling

New quarterly data from V12 Retail Finance shows that UK consumers continued to turn to point-of-sale finance for high-value purchases in the third quarter of 2026.

Barcare Supreme Is UK's Distributor For The Nordik DriPod Glass Dryer

Barcare Supreme Is UK's Distributor For The Nordik DriPod Glass Dryer

Stafford-based commercial catering equipment specialists Barcare Supreme have become the first UK distributor for the Nordik DriPod glass dryer range.

Categories

Jul 14, 2025
2 min read

The West Midlands must act fast if it is to bridge a net zero skills gap and become a leader in the green economy, a new report has advised.


The Net Zero Future Skills Report says the region would benefit from establishing a Green Skills Centre to help deliver the 480,000 green jobs the UK should create by 2030.


It found the need was acute among small and medium-sized enterprises (SMEs), which form the backbone of the West Midlands economy.


A high percentage of SME workforces require immediate training, while an equally large proportion recognises the need for these skills in the near future.


The report, funded by West Midlands Combined Authority’s Clean Futures Innovation Accelerator programme and produced by Coventry University, makes several recommendations, with goals including:


  • Short-Term: Launch targeted outreach campaigns and establish a Green Skills Centre tailored to SME needs 


  • Medium-Term: Develop structured career pathways through apprenticeships and internships, particularly for the region’s young people


  • Long-Term: Foster collaboration between government, industry, and education to create a resilient green skills ecosystem 


Professor Carl Perrin, Associate Pro Vice-Chancellor (Research) at Coventry University, said: “Green skills are no longer a ‘nice to have’ - they are a strategic imperative. Businesses that invest in sustainability and workforce development are not only contributing to environmental goals but also unlocking economic advantages."


“One of the main constraints SMEs face is the ability to find the time to run sustainability initiatives and to release people from business day-to-day activity to learn new skills."

“Many struggle to allocate time and resources for upskilling, making long-term workforce planning difficult. Training costs and access to training and development tools remain a hurdle, particularly for smaller businesses with limited budgets."


“Despite these challenges, the potential benefits of a robust Net Zero skills strategy far outweigh the difficulties. A well-supported, properly co-ordinated training ecosystem will position the West Midlands as a global leader in green industrialisation. Government intervention, business commitment and academic collaboration are essential to delivering this transformation.”


Richard Parker, Mayor of the West Midlands, said: “My forthcoming Growth Plan is all about making sure local people have the skills they need to take up the new jobs we’re creating in fast-growing green industries."


“It will turbocharge the work that’s already begun to build a pipeline of talent to tackle the net zero skills gap this report rightly highlights."

“Through major investment in decarbonising homes and businesses, and by attracting global firms in EV battery manufacturing, energy storage and clean tech, we’re creating real opportunities and making sure local people are ready to grasp them.”


Read the full report here

Most Read

Wellington’s Shotguns To Pull In The Crowds

Wellington’s Shotguns To Pull In The Crowds

Two astonishing shotguns owned and used by the Duke of Wellington when he was Prime Minister have emerged 174 years after he died.

V12 Retail Finance Q3 Data Shows Home Improvement Finance More Than Doubling

V12 Retail Finance Q3 Data Shows Home Improvement Finance More Than Doubling

New quarterly data from V12 Retail Finance shows that UK consumers continued to turn to point-of-sale finance for high-value purchases in the third quarter of 2026.

Barcare Supreme Is UK's Distributor For The Nordik DriPod Glass Dryer

Barcare Supreme Is UK's Distributor For The Nordik DriPod Glass Dryer

Stafford-based commercial catering equipment specialists Barcare Supreme have become the first UK distributor for the Nordik DriPod glass dryer range.

Categories

Autumn Budget Rewards Risk-Takers But Creates Two Classes Of Founder

Autumn Budget Rewards Risk-Takers But Creates Two Classes Of Founder

Chancellor John Healey’s first Budget will hand high-growth founders the most generous tax relief since 2020 but halves the lifetime limit on the relief many other business owners rely on.

Tax Rules Tighten On Business Disposals After Budget

Tax Rules Tighten On Business Disposals After Budget

“Some business owners will pay considerably more in Capital Gains Tax (CGT) should they decide to sell their business from 6 April 2027.

Glasgow Energy Firm Launches Green Skills Recruitment Drive

Glasgow Energy Firm Launches Green Skills Recruitment Drive

Glasgow energy services provider, Union Technical, is embarking on an ambitious recruitment drive to create new career opportunities for local people as it expands its in-house team delivering energy efficiency and retrofit projects across Scotland.

Recent Posts

bottom of page