top of page

West Midlands Need To Act Now To Become Leader In The Green Economy

The West Midlands must act fast if it is to bridge a net zero skills gap and become a leader in the green economy, a new report has advised.


The Net Zero Future Skills Report says the region would benefit from establishing a Green Skills Centre to help deliver the 480,000 green jobs the UK should create by 2030.


It found the need was acute among small and medium-sized enterprises (SMEs), which form the backbone of the West Midlands economy.


A high percentage of SME workforces require immediate training, while an equally large proportion recognises the need for these skills in the near future.


The report, funded by West Midlands Combined Authority’s Clean Futures Innovation Accelerator programme and produced by Coventry University, makes several recommendations, with goals including:


  • Short-Term: Launch targeted outreach campaigns and establish a Green Skills Centre tailored to SME needs 


  • Medium-Term: Develop structured career pathways through apprenticeships and internships, particularly for the region’s young people


  • Long-Term: Foster collaboration between government, industry, and education to create a resilient green skills ecosystem 


Professor Carl Perrin, Associate Pro Vice-Chancellor (Research) at Coventry University, said: “Green skills are no longer a ‘nice to have’ - they are a strategic imperative. Businesses that invest in sustainability and workforce development are not only contributing to environmental goals but also unlocking economic advantages."


“One of the main constraints SMEs face is the ability to find the time to run sustainability initiatives and to release people from business day-to-day activity to learn new skills."

“Many struggle to allocate time and resources for upskilling, making long-term workforce planning difficult. Training costs and access to training and development tools remain a hurdle, particularly for smaller businesses with limited budgets."


“Despite these challenges, the potential benefits of a robust Net Zero skills strategy far outweigh the difficulties. A well-supported, properly co-ordinated training ecosystem will position the West Midlands as a global leader in green industrialisation. Government intervention, business commitment and academic collaboration are essential to delivering this transformation.”


Richard Parker, Mayor of the West Midlands, said: “My forthcoming Growth Plan is all about making sure local people have the skills they need to take up the new jobs we’re creating in fast-growing green industries."


“It will turbocharge the work that’s already begun to build a pipeline of talent to tackle the net zero skills gap this report rightly highlights."

“Through major investment in decarbonising homes and businesses, and by attracting global firms in EV battery manufacturing, energy storage and clean tech, we’re creating real opportunities and making sure local people are ready to grasp them.”


Read the full report here

Most Read

Furniture Village Doubles Its Footprint At Prologis Park

Furniture Village Doubles Its Footprint At Prologis Park

Furniture Village has opened a state-of-the-art National Distribution Centre at Prologis Park Marston Gate, marking a significant milestone in a year of strong growth and long-term investment.

Bechtel Secures Contract Extension At Waste Isolation Pilot Plant

Bechtel Secures Contract Extension At Waste Isolation Pilot Plant

Bechtel announced it received a three-year extension from the U.S. Department of Energy (DOE) to continue managing and operating the Waste Isolation Pilot Plant (WIPP) in Carlsbad, New Mexico.

FoodCycle Has Been Awarded £75K

FoodCycle Has Been Awarded £75K

Thanks to players of The Health Lottery, £75, 000 has been awarded to FoodCycle and during a recent visit to one of the charity’s projects in Newcastle, The Health Lottery saw first-hand the importance of these weekly meals for people facing food insecurity, isolation or financial pressure. This grant awarded by The Health Lottery Foundation will go towards helping the charity run around 620 community meal sessions and serve more than 21,000 three-course meals across England and Wales. This...

Categories

  • Writer: Paul Andrews - CEO Family Business United
    Paul Andrews - CEO Family Business United
  • Jul 14, 2025
  • 2 min read

The West Midlands must act fast if it is to bridge a net zero skills gap and become a leader in the green economy, a new report has advised.


The Net Zero Future Skills Report says the region would benefit from establishing a Green Skills Centre to help deliver the 480,000 green jobs the UK should create by 2030.


It found the need was acute among small and medium-sized enterprises (SMEs), which form the backbone of the West Midlands economy.


A high percentage of SME workforces require immediate training, while an equally large proportion recognises the need for these skills in the near future.


The report, funded by West Midlands Combined Authority’s Clean Futures Innovation Accelerator programme and produced by Coventry University, makes several recommendations, with goals including:


  • Short-Term: Launch targeted outreach campaigns and establish a Green Skills Centre tailored to SME needs 


  • Medium-Term: Develop structured career pathways through apprenticeships and internships, particularly for the region’s young people


  • Long-Term: Foster collaboration between government, industry, and education to create a resilient green skills ecosystem 


Professor Carl Perrin, Associate Pro Vice-Chancellor (Research) at Coventry University, said: “Green skills are no longer a ‘nice to have’ - they are a strategic imperative. Businesses that invest in sustainability and workforce development are not only contributing to environmental goals but also unlocking economic advantages."


“One of the main constraints SMEs face is the ability to find the time to run sustainability initiatives and to release people from business day-to-day activity to learn new skills."

“Many struggle to allocate time and resources for upskilling, making long-term workforce planning difficult. Training costs and access to training and development tools remain a hurdle, particularly for smaller businesses with limited budgets."


“Despite these challenges, the potential benefits of a robust Net Zero skills strategy far outweigh the difficulties. A well-supported, properly co-ordinated training ecosystem will position the West Midlands as a global leader in green industrialisation. Government intervention, business commitment and academic collaboration are essential to delivering this transformation.”


Richard Parker, Mayor of the West Midlands, said: “My forthcoming Growth Plan is all about making sure local people have the skills they need to take up the new jobs we’re creating in fast-growing green industries."


“It will turbocharge the work that’s already begun to build a pipeline of talent to tackle the net zero skills gap this report rightly highlights."

“Through major investment in decarbonising homes and businesses, and by attracting global firms in EV battery manufacturing, energy storage and clean tech, we’re creating real opportunities and making sure local people are ready to grasp them.”


Read the full report here

Most Read

Furniture Village Doubles Its Footprint At Prologis Park

Furniture Village Doubles Its Footprint At Prologis Park

Furniture Village has opened a state-of-the-art National Distribution Centre at Prologis Park Marston Gate, marking a significant milestone in a year of strong growth and long-term investment.

Bechtel Secures Contract Extension At Waste Isolation Pilot Plant

Bechtel Secures Contract Extension At Waste Isolation Pilot Plant

Bechtel announced it received a three-year extension from the U.S. Department of Energy (DOE) to continue managing and operating the Waste Isolation Pilot Plant (WIPP) in Carlsbad, New Mexico.

FoodCycle Has Been Awarded £75K

FoodCycle Has Been Awarded £75K

Thanks to players of The Health Lottery, £75, 000 has been awarded to FoodCycle and during a recent visit to one of the charity’s projects in Newcastle, The Health Lottery saw first-hand the importance of these weekly meals for people facing food insecurity, isolation or financial pressure. This grant awarded by The Health Lottery Foundation will go towards helping the charity run around 620 community meal sessions and serve more than 21,000 three-course meals across England and Wales. This...

Categories

Marina Business Rates U-Turn Welcomed

Marina Business Rates U-Turn Welcomed

Property consultancy Vail Williams has welcomed a Government U-turn on marinas being excluded from lower rate multipliers in the forthcoming business rates revaluation as a ‘victory for common sense’.

Big Bear Plastics Roars Forward With £2M Investment

Big Bear Plastics Roars Forward With £2M Investment

A female industry leader, who was behind one of Harrods’ most successful marketing campaigns, is setting her sights on expansion after completing a £2m investment drive.

Historic City Pub To Reopen Following £1.8M Transformation

Historic City Pub To Reopen Following £1.8M Transformation

Independent family brewer and pub company Shepherd Neame is to reopen landmark Farringdon pub The Hoop and Grapes in February following a £1.8m transformation.

Recent Posts

bottom of page