Leeds-based golf mental performance coaching company Underpin Sports has signed an exclusive partnership with the international Clutch Pro Tour – a feeder to both the Challenge and DP World Tours.
The partnership highlights the growing importance of mental strength within golf at the highest level and will ensure an increasing number of elite amateur and professional golfers competing on this season’s tour will access mental performance coaching through Underpin Sports.
Several rising stars, competing on this year’s Clutch Tour, are already benefitting from the firm’s mental performance coaching with improved results, including Ben Rhodes from Leeds who turned professional early last year and is a member of Headingley Golf Club.
Underpin Sports’ team of mental performance coaches, led by Greg Robertson, work with players beneath the surface, challenging them to learn and understand how to get the best out of themselves and their game.
The partnership is in response to the growing pressures and expectations on players competing on the Clutch Tour, which showcases up-and-coming talent across the golfing world and provides playing opportunities for the next generation of professional golfers. It attracts some of Europe’s best players with guaranteed £15,000 winner cheques and prize pots totalling £100,000.
Tom Hayward, director of the Clutch Tour, said: “We’re delighted to be working with Underpin, as mental performance coaching support is key to the development of players on the tour and vital to helping them reach their full potential.”
“Competing in any sport at the top level not only requires skill, but it also relies on strong mental focus to perform consistently against the best players in the world. The partnership is integral to the future of the tour in helping players cope with very high-pressure situations, particularly those in the early stages of their career.”
Greg Robertson, founder and mental performance coach at Underpin Sports, said: “We see this unique partnership as an excellent opportunity to help even more Clutch Tour players become calmer and more focused in competitive environments and allow their best performances to come through.”
“By teaming up with the tour, we’re raising the profile of mental performance coaching amongst players who may not have considered such support before or known where to turn for it. This presents a chance for us to collaborate with them on a one-to-one bespoke basis and also provide access to group introductory online sessions exclusively for Clutch Tour members. Both designed to help them to develop the mental strength and resilience needed to succeed at the highest levels of the sport.”
