The Allied Vehicles Charitable Trust has donated a four-figure sum to assist a vital charity which provides comprehensive support to families with children undergoing cancer treatment.

The Emma Cameron Foundation has been a pillar of support for families coping with the devastating impact of childhood cancer. Established in memory of Emma Cameron, who battled osteosarcoma (bone cancer) until her passing in 2011, the foundation channels Emma's spirit of resilience and generosity by offering financial assistance and support to families in similar circumstances.

With a deep understanding of the financial hardships that accompany a child's cancer diagnosis, the foundation was created to provide the numerous forms of support that Emma and her family were grateful to receive during her treatment.

Operating on an annual budget of £60,000, the Emma Cameron Foundation support everything from funding for real hair wigs, trips to Lapland, support for social workers, facilitating end-of-life care at home in partnership with CHAS - a service that was not available to Emma but is now a critical form of support for families - to providing supermarket vouchers to help with immediate needs.

Funding these essential services has become more challenging in the wake of the pandemic, with the foundation now relying entirely on self-generated fundraising and donations due to the depletion of reserve funds.

The Allied Vehicles Charitable Trust has donated £2,500 to fund these supermarket vouchers, which will cover the Emma Cameron Foundation’s annual cost for provision of this service.

Alan Cameron, Emma’s father, founder of the Emma Cameron Foundation said,

"From our experience with Emma we know that having a child in hospital with cancer is expensive, adding more worry and issues to the most basic concerns about their diagnosis. There are so many financial consequences to a child’s cancer diagnosis, and we are trying to minimise this impact and let families focus on their child’s health."

“We work with the hospital social workers who are aware of the impact a child’s cancer diagnosis has on each family. They identify the families most in need and the vouchers funded by the Allied Vehicles Charitable Trust will be used to help families who are having to stay away from home, have extended periods in hospital, make emergency pyjama / toiletries purchases, and more.”

Jennifer Miller, Corporate Sales Manager and Charitable Trust committee member at Allied Vehicles Group said,

“We are honoured to support the Emma Cameron Foundation's shopping voucher scheme with a donation of £2,500. With this contribution we aim to alleviate some of the burdens these brave families face, ensuring they have one less worry as they focus on their child's health and well-being."