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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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Tom Foley, a hugely respected match official both domestically and as part of the International Match Officials group, has decided to step away from international match officiating for the foreseeable future. He will continue to officiate in the Gallagher Premiership.

Tom began refereeing in 2010 in the National Leagues and has been involved in 217 games in the Premiership, including 127 as referee and 67 as Television Match Official (TMO); three of these were Premiership Finals. He has also officiated at four Champions Cup Finals in 2018, 2021, 2022 and 2023.

His first experience at international level came in November 2016 in a match involving Romania and Tonga and he’s officiated in 48 Tests in total, 16 in the Six Nations and eight in the Rugby World Cup this year.

Tom Foley said: “Having reached the pinnacle in officiating at the Rugby World Cup Final, now feels the right time to take a break from the international game. Over the course of 13 years, I have been fortunate to officiate alongside many dedicated professionals and be involved in some of the greatest games in international rugby."

“However, the pressure and scrutiny I came under after the Rugby World Cup Final, along with a torrent of criticism and abuse online, has helped to reaffirm that this is the right decision for me at this point in my life. While it’s a privilege to be at the heart of some of the sport’s most iconic moments, the increasing levels of vitriol, when the demands and expectation are so high, have led me to this moment."

“Working as an international match official takes you away from home for extended periods, and I am looking forward to spending more time at home with my young children. I am very grateful to my family for their support during my career; without them none of it would have been possible.”

Bill Sweeney, RFU CEO, said: “I would like to thank Tom for his outstanding contribution to international officiating. Tom has officiated in 48 games internationally and is considered one of the best Television Match Officials globally."

“The abuse he has suffered since the Rugby World Cup Final, along with other officials involved in that game, is totally unacceptable and no one should be treated in this way, doing their job for the sport they are so committed to and passionate about."

“We will do everything possible to help guard against the abuse aimed at match officials and players and would urge everyone in our game to consider the role they can play in upholding rugby values."

“Although Tom steps back from Test officiating, we are pleased that he will remain part of the RFU Professional Game Match Officials Group, and that the sport will continue to benefit from his extensive experience domestically.”



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