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The Rise Of The “Forever Renter” And What This Means For The Market


The biggest shift in the property market is a growing number of people who could buy, deciding not to. For a hundred years, the property industry has run on one assumption: renting is a waiting room, ownership is the destination. That assumption no longer holds.


TheC clearest evidence is in how renters describe their own choice. Entrata's April 2026 survey of over 2,000 US renters found 81% now call renting the smarter financial move — up from 72% among Gen Z a year earlier — and 71% say the American Dream itself is evolving. That's not the language of people settling. It's the language of people redefining what winning looks like.


It would be easy to file this under the usual "priced out" story. Yes, affordability explains why someone can't buy; it doesn't explain why a wealthy individual, or a dual-income professional couple with a healthy deposit sitting in savings, chooses to keep renting anyway. That is a preference, not a constraint and this is what the market is built around.


What makes this different from every "generation rent" story before it is who is choosing it: young professionals renting for the flexibility to move for work; wealthy households keeping capital liquid rather than locking it into one asset; internationally mobile executives who need to relocate on six weeks' notice, not sixteen. RentCafe's analysis of US Census data found millionaire renter households grew 204% between 2019 and 2023, to nearly 13,700 — outpacing the 169% growth in millionaire homeowners over the same period.


The intent data confirms it from the other direction. Rently's 2026 Renting by Generation Report found mortgage plans among renters have fallen from roughly 15% to just 6.4% in a year, and a third of millennial and Gen Z non-owners now say they may never buy — not out of despair, but as a settled plan. In the UK, the House of Commons Library found 59% of 35-to-54-year-olds are unsure whether they'll ever own — a cohort that, a generation ago, would already be two or three houses into ownership.


Capital has read this correctly, even where the industry has been slower to build for it. UK build-to-rent investment hit a record £5.3 billion in 2025; Q1 2026 alone brought in £795 million, the strongest first quarter since 2022, with full-year volumes forecast at £5.7 billion. Occupancy sits near 97%, and rental premiums have nearly doubled since 2016. Institutional money doesn't move at that pace toward something it expects to be temporary, and it isn't moving toward the bottom of the market — it's moving toward the buildings, cities and price points where forever renters actually want to live.


For agents, developers and operators, the implication is simple: a market built to sell people out of renting can't also be the market that serves them well inside it. Buildings need to be run, staffed and designed as though the tenant intends to stay — because increasingly, they do. That means service standards, amenity design and lease flexibility built for years of tenancy, not for the few months before a deposit clears. Relationships that used to end at completion now need to extend across years of renewal and relocation. Firms that treat this as a smaller version of the old business will lose the client to whoever treats it as the real one.


This isn't about people giving up on a home. It's about the definition of home changing, permanently, for a meaningful share of the market, at every income level. The winners of the next decade won't be the ones still using renting as a rehearsal for ownership. They'll be the ones built for people who intend to rent well.


Article: By Mohamed Mussa, Managing Director, Chestertons Global



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In the grand sweep of history, there have been moments that have tested the resolve of nations, the ingenuity of scientists, and the endurance of communities. Wars, pandemics, economic downturns—all have shaped the course of humanity. But none compare to the challenge we face today: the climate crisis. It is an existential threat that transcends borders, politics, and generations, demanding urgent action from every corner of the globe.


From the Arctic ice caps to the Amazon rainforest, the Earth is sending distress signals. Temperatures are rising at an alarming rate, sea levels are creeping higher, and extreme weather events—once rare occurrences—are becoming the norm. In 2023, global temperatures shattered records, with parts of Europe, North America, and Asia enduring unprecedented heatwaves. Scientists have long warned that a rise beyond 1.5°C above pre-industrial levels will have catastrophic consequences, yet we are perilously close to that threshold.


The consequences of inaction are already evident. Wildfires in Greece, Canada, and Australia have razed millions of hectares of land, displacing wildlife and communities alike. In the Horn of Africa, persistent droughts have pushed millions to the brink of famine, while in Pakistan, devastating floods in 2022 submerged a third of the country. Small island nations, such as Tuvalu and the Maldives, face an existential crisis as rising seas threaten to swallow their lands. Climate change is no longer a distant threat—it is here, now, and its impact is devastating.


Despite overwhelming scientific consensus, meaningful action has been sluggish. The Paris Agreement of 2015 was a landmark accord, uniting nations in a pledge to limit global warming. Yet, the promises made in Paris remain insufficient, with many countries failing to meet their emission reduction targets. Fossil fuel dependency continues to dominate economies, with coal, oil, and gas still accounting for nearly 80% of the world’s energy supply. Even as renewable energy sources expand, investments in new fossil fuel projects persist, undermining efforts to transition to a sustainable future.


One of the greatest obstacles to progress is political will. Governments, constrained by short-term electoral cycles, often prioritise economic growth over environmental sustainability. In some quarters, climate denialism still holds sway, fuelled by powerful industries that profit from maintaining the status quo. Meanwhile, developing nations—those least responsible for the crisis—bear the brunt of its effects. Many argue that wealthy nations, historically the largest polluters, have a moral obligation to provide financial and technological support to those most vulnerable.


There is, however, a glimmer of hope. Across the world, grassroots movements, activists, and young leaders are demanding change. Figures such as Greta Thunberg have galvanised millions to take to the streets, calling for urgent climate action. Sustainable technologies are advancing at a rapid pace, with solar and wind energy now cheaper than fossil fuels in many regions. Cities are reimagining urban life, embracing green infrastructure, electric transport, and circular economies.


The corporate world, too, is beginning to recognise the imperative for change. Some businesses are leading the way with net-zero commitments, sustainable supply chains, and innovations that reduce environmental impact. However, corporate greenwashing remains a significant concern, with many firms making bold claims that fail to stand up to scrutiny. Real accountability and transparency are essential if businesses are to play a genuine role in tackling the crisis.


Ultimately, the fate of the planet lies in the hands of individuals, communities, and policymakers. Consumer choices matter—opting for sustainable products, reducing waste, and embracing a low-carbon lifestyle can collectively drive significant change. Yet systemic transformation is crucial, requiring bold policies that phase out fossil fuels, protect biodiversity, and invest in clean energy.


Time is running out. The next decade will determine whether we can avert the worst consequences of climate change or resign future generations to an increasingly hostile world. The science is clear, the solutions exist, and the urgency is undeniable.
The question remains: will we act in time?

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