top of page

Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom



Britain's entrepreneurs are increasingly choosing to run businesses from home as rising commercial costs, greater flexibility and changing attitudes towards work reshape the country's small business landscape.


New research from Dunster House, garden building specialists, found that almost half (46%) of home business owners now rely on their venture as their primary source of income, while a further 28% say it provides a significant financial contribution to their household finances.


The findings suggest that home businesses have evolved far beyond side hustles, with many entrepreneurs deliberately building long-term businesses from spare bedrooms, garages, garden rooms, and other home workspaces.


When asked what motivated them to start a home-based business, respondents overwhelmingly cited lifestyle benefits over financial necessity, with nearly half saying that a better work-life balance was their top motivator.


Why are Brits choosing to run businesses from home?


Motivation

% of respondents

Better work-life balance

47%

Wanted to work remotely or from home

36%

Wanted more flexibility

36%

Turned a hobby or passion into a business

32%

Wanted to leave their job

31%

Wanted to spend more time with family

29%

Started a side hustle to earn additional income

22%

Renting commercial space was too expensive

14%

COVID-19 prompted a change in direction

12%


Although the data shows that quality-of-life factors dominate, cost remains an important consideration. Commercial property rents in the UK have risen by an average of 3.1% annually as of mid-2026, according to the Carter Jonas Commercial Market Outlook and with this rise, many entrepreneurs are choosing to invest in their own properties rather than commit to expensive premises.


Christopher Murphy MBE, founder of Dunster House, said:

"For many entrepreneurs, running a business from home removes one of the biggest barriers to getting started, the cost of commercial premises. As rents and operating costs continue to rise, more people are realising they don't need a high street unit or office lease to build a successful business. Home working has made entrepreneurship more accessible, allowing people to invest in growing their business rather than covering overheads."

55% regularly work evenings and weekends as home businesses blur work-life boundaries


Despite the flexibility and freedom, there are some payoffs that are being experienced by those who do business out of their home. Many entrepreneurs admit that separating work and home life can be difficult.


More than half (55%) say they regularly work evenings and weekends, while almost half (48%) have experienced loneliness or isolation because of running a business from home.


Meanwhile, one in three (33%) have had customers unexpectedly turn up at their home, highlighting the difficulties many face in maintaining professional boundaries. The findings also reveal the growing pressure that businesses can place on domestic spaces, with 58% saying their enterprise has taken over parts of their personal living environment.


To address these challenges, many entrepreneurs are investing heavily in dedicated workspaces. Nearly two-thirds (62%) have already spent money improving their workspace, with respondents investing an average of £5,170 into creating environments better suited to running a business.


When asked what improvements they would make if budget were no obstacle, better broadband and Wi-Fi (34%), improved heating and air conditioning (34%), and a fully insulated garden office (32%) topped the list.

Most Read

One Million Tins Of Baked Beans Delivered To Felix To Help Tackle UK Hunger

One Million Tins Of Baked Beans Delivered To Felix To Help Tackle UK Hunger

One million tins of baked beans will be produced for people facing food insecurity this summer through an innovative partnership between Princes, Waitrose, Alliance Food Sourcing (AFS), and Felix (formerly The Felix Project and FareShare).

Black Talent Awards Unveils 2026 Finalists

Black Talent Awards Unveils 2026 Finalists

The Black Talent Awards (BTA) has unveiled its 2026 finalists as the national platform prepares to mark its fifth anniversary, celebrating five years of recognising Black professional achievement, leadership, entrepreneurship and impact across the UK.

Radfield Home Care Shortlisted For Two British Franchise Awards

Radfield Home Care Shortlisted For Two British Franchise Awards

Radfield Home Care has been named a finalist in two categories at the 2026 BFA HSBC UK British Franchise Awards.

Categories

  • Jan 24, 2025
  • 4 min read

Few foods are as deeply woven into British culture as the humble potato. From golden chips served alongside battered fish to creamy mashed potatoes accompanying a Sunday roast, the potato has become a cornerstone of British cuisine. Its versatility, accessibility, and comforting nature have endeared it to generations, earning its place as one of the nation's most cherished ingredients.


But the British love for potatoes goes beyond their utility in the kitchen; it’s a relationship steeped in history, resilience, and identity and the humble potato continues to hold its place as a staple of everyday life.

The Arrival of the Potato in Britain

The potato’s journey to Britain began in the late 16th century. Originating in the Andes mountains of South America, the potato was brought to Europe by Spanish explorers and gradually made its way to Britain. Initially met with scepticism and even suspicion, the potato eventually gained acceptance in the 18th century, thanks to its reliability as a crop and its ability to feed growing populations.


Unlike other foods that required specific climates or conditions, potatoes thrived in Britain’s temperate weather and nutrient-rich soil. They became a vital crop for farmers, particularly in poorer regions, as they could produce a high yield and provide a substantial source of calories.


A Food of the People

The potato’s rise to prominence in Britain was fuelled by its role as a food for the working class. Affordable, filling, and easy to grow, potatoes became a lifeline during times of hardship. During the Industrial Revolution, they were a staple for labourers who needed inexpensive and energy-rich sustenance to power long days in factories and mines.


Potatoes were also central to the British wartime diet. During both World Wars, food shortages meant that staples like bread and meat were heavily rationed. Potatoes, however, were readily available and encouraged as a substitute. Campaigns such as "Dig for Victory" urged citizens to grow their own potatoes, reinforcing the tuber’s importance as a symbol of resilience and self-sufficiency.


The Versatility of the Potato

Part of the British love affair with potatoes lies in their remarkable versatility. They can be boiled, mashed, roasted, fried, or baked, and they form the basis of countless dishes across the country.


  • Chips: Perhaps the most iconic potato dish in Britain, chips are synonymous with the beloved institution of fish and chips. This simple yet satisfying combination has been a national treasure since the 19th century, offering a taste of comfort and tradition with every bite.

  • Roast Potatoes: No Sunday roast is complete without crispy, golden roast potatoes. Often roasted in duck fat or oil and seasoned with herbs, they are a quintessential element of British culinary tradition.

  • Mashed Potatoes: Creamy and indulgent, mashed potatoes are a versatile side dish that pairs with everything from sausages in "bangers and mash" to shepherd's pie.

  • Jacket Potatoes: A quick and hearty meal, jacket potatoes are baked until their skins are crisp and then loaded with toppings like cheese, beans, or tuna mayo.

  • Crisps: The British obsession with crisps (potato chips) has created a booming industry, with a dazzling array of flavours ranging from salt and vinegar to more adventurous options like prawn cocktail and roast beef.


This adaptability ensures that potatoes remain relevant in a constantly evolving culinary landscape.


Cultural and Emotional Resonance

For many Britons, potatoes evoke a sense of nostalgia and comfort. They are woven into family traditions, holiday meals, and childhood memories. The act of peeling potatoes for dinner, sharing a bag of chips by the seaside, or savouring roasties at Christmas dinner carries emotional weight.


Potatoes also symbolise resilience and resourcefulness. From wartime survival to modern budget-friendly cooking, they represent the ability to create something delicious and nourishing from modest ingredients.



The Modern Potato Scene

Today, Britain’s love for potatoes shows no sign of waning. The country continues to innovate with potato-based dishes, from gourmet interpretations of classic chips to loaded fries and potato salads. Artisanal potato crisps, often featuring locally sourced ingredients and unique flavours, have elevated the humble spud to gourmet status.


Farmers are also developing new varieties of potatoes, emphasising sustainability, flavour, and resistance to disease. Popular varieties like Maris Piper, King Edward, and Desiree remain favourites for their reliability and taste, but there is growing interest in heritage potatoes that celebrate the crop’s history and diversity.


Challenges in the Potato’s Future

Despite their enduring popularity, potatoes face challenges in modern Britain. Changing dietary trends, including the rise of low-carb diets, have led some to question their nutritional value. However, potatoes remain an excellent source of vitamins, minerals, and fibre, particularly when prepared healthily.


Climate change also poses a threat to potato farming. Rising temperatures and extreme weather events can disrupt growth cycles, making it essential for the industry to adopt sustainable practices.


Why the British Love Potatoes

The British love potatoes not only for their flavour and versatility but also for what they represent: comfort, tradition, and resilience.


Potatoes have been a constant presence through centuries of change, adapting to new tastes and challenges while retaining their status as a beloved staple.

The potato’s enduring appeal lies in its ability to bring people together—whether around a table laden with roast potatoes or at a chip shop serving crispy chips wrapped in paper. It is a food that transcends class, region, and time, reminding Britons of their shared history and the simple joys of good food.


In the words of a famous saying, "You can’t have a bad day with a good potato."


For Britain, the potato is much more than just a vegetable—it’s a culinary companion, a cultural icon, and a cherished part of daily life.

Most Read

One Million Tins Of Baked Beans Delivered To Felix To Help Tackle UK Hunger

One Million Tins Of Baked Beans Delivered To Felix To Help Tackle UK Hunger

One million tins of baked beans will be produced for people facing food insecurity this summer through an innovative partnership between Princes, Waitrose, Alliance Food Sourcing (AFS), and Felix (formerly The Felix Project and FareShare).

Black Talent Awards Unveils 2026 Finalists

Black Talent Awards Unveils 2026 Finalists

The Black Talent Awards (BTA) has unveiled its 2026 finalists as the national platform prepares to mark its fifth anniversary, celebrating five years of recognising Black professional achievement, leadership, entrepreneurship and impact across the UK.

Radfield Home Care Shortlisted For Two British Franchise Awards

Radfield Home Care Shortlisted For Two British Franchise Awards

Radfield Home Care has been named a finalist in two categories at the 2026 BFA HSBC UK British Franchise Awards.

Categories

Zenith Coins Strike Gold With Global Growth

Zenith Coins Strike Gold With Global Growth

A Prestwick business supplying commemorative coins to some of the world's biggest sporting organisations is continuing to expand after receiving support from Business Gateway.

Perthshire Social Enterprise Aims To Feed 100,000 People This Year

Perthshire Social Enterprise Aims To Feed 100,000 People This Year

A Perthshire farmer feeding families in need with surplus deer is aiming to reach 100,000 people this year, after receiving support from Business Gateway.

Brewers Bury St Edmunds-West Is Now Open

Brewers Bury St Edmunds-West Is Now Open

Ready for store exclusive offers, all the best decorating brands under one roof and an expert team ready to serve all your decorating needs? Well, Brewers Bury St Edmunds-West is now open! Located on Unit 2, Arras Road, Blenheim Industrial Estate, IP33 3TX, the store is accessible off the A14 and situated next to Glasswells and Screwfix. To celebrate the opening of the new store, we’re giving out free goodie bags so you can get your hands on Brewers and Albany items. There will be free...

Recent Posts

bottom of page