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Champ Rugby Secures Multi-Year, Purpose-Led Partnership



Champ Rugby is delighted to announce a multi-year partnership with contract caterer Elior UK, becoming the title sponsor of the Rugby Football Union’s (RFU) Tier 2 competition, in a relationship built on shared values, community impact and a commitment to health and wellbeing.


Under the new agreement, the competition will be known as Elior Champ Rugby. This is a significant new chapter for the league and a major step forward in Elior UK’s investment in sport, culture and social value. The agreement marks the first title sponsorship for the league in over six years and reflects a shift towards purpose-led collaboration, where commercial success and social impact go hand in hand.


At the centre of the partnership is a strong alignment of purpose. Both organisations place people, wellbeing and opportunity at the centre of what they do – from Champ Rugby’s mission to grow competition following and interest, while strengthening clubs, players and communities nationwide, to Elior UK’s focus on nutrition, healthier lifestyles and its lifetime of enrichment social-value programme.


Together, Champ Rugby and Elior UK aim to champion the role of food, health and community in supporting performance on the pitch and positive outcomes off it, helping players, fans and local communities thrive.


Champ Rugby is English rugby’s biggest supporter, connecting grassroots communities with the professional game and providing a ‘Proving Ground’ for future stars. It is the second tier of men’s rugby and is played by both professional and semi-professional players. Featuring 14 teams across the country, the league delivers strong regional reach, local engagement and a powerful platform for community support.


Brian Facer, Head of Champ Rugby, said:

“At Champ Rugby, we exist to grow the game, develop people and strengthen communities. Elior UK shares that same commitment to driving opportunity and long-term impact. This is about fuelling futures - investing in healthier lifestyles, stronger clubs and the next generation of players and fans.”

“This is far more than a sponsorship - it’s a partnership built on shared values,” said Catherine Roe, chief executive officer at Elior UK."


“We’re championing nutrition and healthier lifestyles and supporting local communities and future talent. This collaboration enables us to bring our purpose to life in a meaningful and impactful way.”


Craig Stewart, divisional managing director, stadia at Elior UK added,

“Our experience delivering food and hospitality in the stadia sector makes us a natural partner for Champ Rugby. This partnership allows us to apply that expertise in a way that supports clubs, communities and the future of the game.”

Activation is now rolling out in the final quarter of the season, with the league transitioning to Elior Champ Rugby branding across broadcast, digital and in-stadium environments.


Elior UK already has a strong presence within UK sport, including established partnerships at Scottish Rugby’s Scottish Gas Murrayfield Stadium, and with Glasgow Warriors. The Champ Rugby collaboration builds on this foundation while extending Elior’s impact deeper into regional communities.


Photo: Left to right: Craig Stewart, Managing Director, Stadia and Events, Elior UK / Catherine Roe, CEO, Elior UK / Leni Savva, CFO, Elior UK / Brian Facer, Head of Champ Rugby


About Champ Rugby

Champ Rugby is the professional second tier of rugby union in England. Featuring 14 teams across the country, it is English rugby’s biggest supporter and is the crucial link in the pathway from grassroots to the top of the game. On the field, talent is handed an opportunity at the elite level, off the field, Champ Rugby lives for the growth of the game, connecting people and communities.

For further information view here.


About Elior UK

Elior UK operates high profile catering contracts across the B&I, health & care home, defence, education, stadia and heritage sectors. It provides customers with a bespoke offer that focuses on great food, drink and customer service and couples it with the benefits that a large company brings. Elior UK is part of Elior Group which operates worldwide with annual revenues of €5.8billion.

For further information view here.


About Elior Group

Founded in 1991, the Elior Group is a world leader in catering and multiservice, and a benchmark in the world of business, education, health, social and leisure. Enjoying robust positions in 9 countries, the Group achieved pro forma revenue of €5.8 billion in 2023. Its 133,000 employees feed 3.1 million people every day in 20,200 restaurants on three continents and provide services in 6 countries.


The Group is based on an economic model built around innovation and social responsibility. In 2004, the Elior Group signed up to the United Nations Global Compact, reaching advanced level in 2015.

For more information view here.

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  • Jan 3, 2024
  • 4 min read

In the 21st century, technology has become an integral part of our daily lives, impacting us in profound ways.


From the ubiquity of smartphones to the proliferation of artificial intelligence and the 'Internet of Things' the effects of technology are felt across multiple aspects of our existence, including:


  1. Communication and Connectivity The advent of smartphones and high-speed internet has revolutionized the way we communicate. Instant messaging, social media, and video calls connect people across the globe, making the world a smaller, more accessible place.

  2. Information Access: With the internet, information is at our fingertips. We can access vast knowledge repositories, online courses, and real-time news from anywhere, empowering individuals to learn, explore, and stay informed like never before.

  3. Work and Education: Technology has transformed the workplace, enabling remote work, collaboration tools, and automation. Online education platforms have made learning more accessible, allowing students to study at their own pace and often at a lower cost.

  4. Healthcare: Telemedicine, wearable devices, and health apps have made healthcare more personalized and convenient. Patients can monitor their health, consult with doctors online, and access medical information with ease.

  5. Entertainment: Streaming services, virtual reality, and gaming have revolutionized entertainment. People can enjoy a wide range of content, from movies to immersive experiences, on their terms.

  6. Economic Impact: Technology has disrupted traditional industries and created new ones. Ecommerce, ride-sharing, and the gig economy have reshaped how people work and earn a living.

  7. Environmental Impact: Technology plays a vital role in addressing environmental challenges. Renewable energy, electric vehicles, and data analytics help in sustainability efforts and reducing our carbon footprint.

  8. Social Impact: Technology can bring people together and mobilize social movements. Social media has been a catalyst for change and a platform for activism and awareness.

  9. Privacy and Security: As technology advances, concerns about data privacy and cybersecurity grow. Striking a balance between convenience and protection becomes a significant challenge.

  10. Artificial Intelligence: AI is transforming industries from healthcare to finance, making predictions and automating tasks. It raises questions about job displacement and ethical use.

  11. Evolving Relationships: Technology has reshaped how we form and maintain relationships, from online dating to virtual friendships, presenting both opportunities and challenges.

  12. Challenges and Ethical Dilemmas: The rapid pace of technological advancement raises questions about ethics, regulation, and the potential consequences of unchecked innovation.

As technology continues to evolve, it is essential for society to adapt, find balance, and harness its potential for the greater good. The 21st century has witnessed unparalleled changes in how we live, work, and relate to one another, and this transformation is likely to continue at an even more rapid pace.


It's our responsibility to ensure that technology remains a force for progress, inclusion, and sustainability in the years to come.


Some of the most important advances in life from technology include:


  1. Medical Advancements: Technology has revolutionized healthcare with innovations like telemedicine, robotic surgeries, and AI-driven diagnostics, leading to better patient care and longer life expectancy.

  2. Communication: The advent of the internet, smartphones, and social media has transformed the way we connect and share information, fostering global communication and understanding.

  3. Access to Information: The internet provides access to vast stores of information, promoting education, research, and empowerment through knowledge.

  4. Energy Efficiency: Sustainable technology advancements, such as renewable energy sources and energy-efficient appliances, contribute to environmental conservation and a greener future.

  5. Transportation: Electric vehicles, autonomous cars, and high-speed trains are making transportation safer, cleaner, and more efficient.

  6. Entertainment: Streaming services, virtual reality, and gaming have enriched our leisure time, offering a wide range of entertainment options.

  7. Work Flexibility: Technology allows for remote work, flexible scheduling, and the gig economy, providing greater work-life balance and career opportunities.

  8. Social and Political Change: Social media has facilitated social movements and political activism, giving people a platform to voice their opinions and drive change.

  9. Agricultural Innovation: Technology in agriculture has increased crop yields, reduced food waste, and improved global food security.

  10. Financial Inclusion: Fintech innovations have expanded access to banking and financial services, promoting economic inclusion and reducing poverty.

  11. Space Exploration: Technology has enabled human exploration of space, expanding our understanding of the universe and paving the way for future possibilities.

  12. Disaster Response: Advances in technology, such as early warning systems and disaster management tools, help save lives during natural disasters.

These technological advances have had a profound impact on our quality of life, shaping how we live, work, and interact with the world, and continue to drive progress in various aspects of human existence.


"Despite the many advantages, technology's omnipresence in our lives raises significant concerns. Data privacy and security vulnerabilities are a growing worry as personal information becomes more accessible and susceptible to breaches. The potential for job displacement due to automation and artificial intelligence creates economic and social challenges."


"Additionally, the addictive nature of technology, particularly among young users, raises concerns about mental health and well-being. Ethical dilemmas around the use of AI, surveillance, and the potential for technology to amplify social inequalities demand close attention."


"As we continue to embrace technology, it is imperative that we address these concerns through thoughtful regulations, ethical guidelines, and education to ensure that the benefits of technology are maximized while minimising its drawbacks."


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