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V12 Retail Finance Q3 Data Shows Home Improvement Finance More Than Doubling



New quarterly data from V12 Retail Finance shows that UK consumers continued to turn to point-of-sale finance for high-value purchases in the third quarter of 2026. Total finance values across the platform grew 7% between July and September compared with Q3 2025, and were almost 20% higher than in the same period of 2024.


The quarter got off to a challenging start as prolonged hot weather and a busy international sporting calendar disrupted normal shopping patterns in July. However, each month of the quarter was ahead of the same month in 2025, and demand strengthened as the summer went on. As in the first half of the year, growth came mainly from categories linked to the home, health and practical everyday purchases. This suggests that households remain willing to commit to significant spending, but continue to be selective about where they do so.


Andrew Phillips, Managing Director of V12 Retail Finance said:

"The third quarter shows a consumer who is still willing to spend on what matters most, even when the backdrop is far from straightforward. July was a difficult month for many retailers, but demand held up and strengthened through August and September."

"The standout trend is the continued investment households are making in their homes. Home improvement finance more than doubled year on year in the quarter, and that reflects a broader shift we have been tracking for some time, as people choose to improve the homes they already have rather than move."


"Consumers remain cautious about the wider economic picture, and we expect them to stay selective. But the strength and breadth of demand across our portfolio gives us confidence as retailers head into Black Friday and the Christmas trading period."


Home improvements emerge as the defining trend of 2026

Home Improvements was a standout performer in V12’s portfolio in Q3. Finance values rose by around 112% year on year, and the pace of growth increased each month. Values were up approximately 56% in July, 107% in August and 163% in September.


The category has now grown almost fourfold in quarterly value since Q3 2024, and now accounts for around 7% of total finance values, compared with less than 4% in the same period last year. Across the first nine months of 2026, home improvement finance values are up by around 73% year on year. This builds on the multi-year pattern of increased investment in property-related projects that V12's earlier data releases highlighted.


Furniture remains the anchor of demand

Furniture remained the largest category by a significant margin, accounting for close to 49% of all finance values in Q3 2026. Finance values held broadly stable, rising around 1.5% year on year on what had been a strong Q3 2025.


Performance varied through the quarter, with July softer as warm weather reduced footfall, particularly at retail park locations. August was a stronger month for the category, with finance values rising nearly 9% year on year as cooler temperatures and Bank Holiday promotional activity brought customers back to stores. On August Bank Holiday Monday alone, applications approved across V12's portfolio rose by almost 40% compared with the same day in 2025, with furniture retailers making a significant contribution.


Healthcare and practical categories continue to grow

Healthcare and dental finance values rose by around 6% year on year, and are up by more than a third compared with Q3 2024. The category accounted for around 12% of V12's total finance values in the quarter. This reflects continued consumer willingness to invest in dental and elective treatment, supported by the expansion of V12's healthcare provider network.


Growth was also strong across several practical and lifestyle categories. Consumer electrical finance values more than doubled year on year, rising by around 126%. Cycles grew by around 24%, with double-digit growth in every month of the quarter. Motor finance rose by close to 6%.


Signs of stabilisation in discretionary categories

In Q1, discretionary luxury categories were under pressure. In Q3, there were early signs that this pressure is beginning to ease. Jewellery, the second largest sector by value, returned to growth, with finance values rising nearly 3% year on year. This marks a positive step after a softening trend that had been evident since mid-2024.


Other discretionary categories remained more subdued. Art saw a decline of close to 8%, while music was broadly flat. This suggests that while sentiment around non-essential purchases may be improving, households are still exercising restraint in some areas.


Retailer network continues to expand

V12's retailer network continued to grow during the quarter. The most significant milestone was the launch of V12's partnership with Magnet, which went live across all 150 Magnet stores in July and made a strong early contribution to the growth in home improvement finance. The sector also benefited from continued growth among retailers introduced through broker partners.


"What has been particularly encouraging this quarter is how broad the growth has been," added Andrew Phillips.

"We have seen strength in our largest categories, in healthcare and in practical purchases, and early signs of recovery in jewellery. Combined with the momentum in home improvements and new partnerships such as Magnet, that gives us a solid platform as we move into the busiest trading period of the year."

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V12 Retail Finance Q3 Data Shows Home Improvement Finance More Than Doubling

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New quarterly data from V12 Retail Finance shows that UK consumers continued to turn to point-of-sale finance for high-value purchases in the third quarter of 2026.

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Dec 5, 2023
2 min read

The National Enterprise Network (NEN), the country’s leading representative of enterprise support for start-up, small and micro-businesses, has released the results of its 2023 Business Barometer, one of the country’s largest surveys of new start-ups and early-stage businesses.


NEN conducted the Business Barometer survey in collaboration with Enterprise Northern Ireland (ENI) in order to best understand the challenges small businesses face and the support they need to address these challenges.


More than 1,000 respondents, who included the owners, founders and senior managers of largely micro, small and self-employed businesses and sole traders from a broad spectrum of business sectors, took part in the survey.


While the majority (52%) were looking to grow in 2024, almost every business surveyed said they would need additional support to hit growth and net zero targets. More than three quarters of the businesses surveyed (77%) said they would be needing finance in the coming year and 20% of them said finance was needed to help them transition to net zero.


The importance of transitioning to net zero also featured in the Business Barometer survey’s Top Business Needs where ‘Introducing and embedding green sustainability practices in your business’ came eighth. It appeared again when respondents noted the need for skill development, with one of the top categories being ‘Green / Sustainable Practices’.


Speaking at NEN’s recent conference, A Manifesto for Change in Enterprise Support, Alex Till, NEN Chairman said: “The worldwide commitment to net zero targets will change priorities and rules around who businesses can work with. Many businesses will need support in understanding what this means for them, and how they can remain competitive.”


“Often, small businesses lack in-house resources and it is too expensive and difficult to get reliable advice. So, we have to find a way to enable them to make that transition to a new landscape and get contracts with the bigger companies that are now demanding greater sustainability in their supply chains.”

Carol Daniels, Operations Director at NEN added: “Small businesses are the key to a net zero future. It is evident from the findings in the Barometer that small businesses are eager to evolve and transition to net zero and it is our responsibility, as enterprise support organisations nationwide, to be able to provide guidance and support if they reach out."


"At the NEN we will continue to represent the enterprise support sector to key government stakeholders and policymakers for essential resources to do exactly this.”


52% of the businesses surveyed reported that they are expecting growth within the coming year, while 40% have seen their profit increase this year and 26% have recruited additional staff in the past year.


However, 77% report they are likely to need additional financing in the next 12 months. Specifically, 19% of those businesses are seeking finance to help them decarbonise operations and transition to net zero.


The full survey results are available here

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