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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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An Inverclyde family support worker has launched a range of play and learn sessions to encourage children’s positive early experiences after she accessed expert support from Business Gateway, Scotland’s national business advisory service.


Jacqui Jack’s Play & Learn sessions provide a safe, stimulating, and nurturing environment that encourages creativity, exploration, and discovery through play-based learning. The sessions support the five main areas of child development, including cognitive development, fine motor skills, communication, and language, as well as emotional and social development.


Launched in September last year, the business was founded by Jacqui Jack, who had worked as a family support worker at Inverclyde Council for over twenty years.


Jacqui had always had a vested interest in how children learn, and the impact of positive play on educational attainment and the attachment it creates between parents and children. During her time at the council, she set up a group for parents of children under 5 to ensure they knew about the importance of play and how it can support early brain development.


Having been made redundant from her role in June, and buoyed by the support of her peers, Jacqui was encouraged to set up her own business which would offer these sessions to children across the Inverclyde region.


Armed with an idea but lacking the practical skills and knowledge to navigate the challenges of setting up a new business, Jacqui approached Business Gateway in July 2023 for help and support.


Jacqui accessed a suite of Business Gateway’s start-up services, which included one-to-one support from a dedicated business adviser, as well as advice on her business plan, marketing, and routes to funding.


Through Business Gateway, Jacqui was also able to learn the skills needed to set up a new business through practical online webinars and various market research reports.


Business Gateway was able to signpost Jacqui to just under £1,000 of funding through the new business start-up grant and the new business marketing grant, which helped her purchase a laptop. Having this new technology has allowed Jacqui to streamline her online booking process and manage incoming enquiries from potential clients.


Jacqui Jack, owner, Jacqui Jack’s Play & Learn, said:

“Despite having extensive experience working with children and their families, taking the plunge to start my own business was really daunting and I was anxious about setting up."

“My Business Gateway adviser provided very helpful advice throughout the process, and their support gave me the confidence to turn my vision into reality. Feedback from parents and families has been really encouraging and has helped me realise what a unique and quality service I can provide for young children.”


Alexis Watson, adviser, Business Gateway, said:

“It’s been so rewarding to support Jacqui with her business venture, and the positive reception from the local community is a testament to her hard work and commitment over these last few months. I’m sure her sessions will continue to prove popular with families across Inverclyde for years to come.”

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