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St Austell Brewery Teams Up With Endurance Athlete



St Austell Brewery has announced a year-long partnership with renowned endurance athlete Nick Butter and the immersive running retreat company he founded - Run Weekends.


The collaboration will see Proper Job 0.5% - St Austell Brewery’s first low-alcohol IPA - featured at running events globally.

 

Run Weekends offers running retreats, trail running holidays and mountain adventures around the world. Each trip is designed for groups of relaxed, like-minded runners to explore new places, forge new friendships and connect with the great outdoors. It was founded by Nick Butter, who made a name for himself by becoming the first and only person to run a marathon in every country around the world.

 

The partnership will see Run Weekends participants enjoy Proper Job 0.5% at their events, as well the opportunity for people to get involved in competitions and pick up exclusive giveaways - including the chance to win a spot on any UK or European Run Weekends trip.

 

Since its launch in October 2024, St Austell Brewery’s Proper Job 0.5% IPA has already scooped four major awards, firmly establishing itself as one of the best-tasting low alcohol beers on the market. Brewed with the same care and character as the original Proper Job, it delivers bold, citrusy hop notes and a crisp, refreshing finish. It’s the perfect post run pint - all the flavour, none of the compromise, just without the alcohol.

 

Matt Heal, Senior Brand Manager at St Austell Brewery, said:

“We’re thrilled to team up with Nick and Run Weekends. Our shared values make it an incredibly organic partnership grounded in Cornish roots, all about championing connection and the joy of living adventurously - qualities that our award winning Proper Job 0.5% celebrates in every sip.”

Nick Butter, founder of Run Weekends added:

“Cornwall is where my love of running began, so partnering with St Austell Brewery - a like-minded company - feels very special. Run Weekends are all about community, curiosity and pushing your limits in a healthy, sustainable way. Proper Job 0.5% is the perfect fit as a great tasting low-alcohol IPA. We cannot wait to share the work that has been happening behind the scenes.”

The collaboration began at the first two retreats this year in Cornwall and will continue globally - from mountain adventures in the Dolomites to the Pembrokeshire trails in Wales.


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  • Writer: Paul Andrews - CEO Family Business United
    Paul Andrews - CEO Family Business United
  • Jul 28, 2025
  • 2 min read

A thriving future for the nation’s most iconic landscapes depends on resilient, productive upland farm businesses, declares a bold new NFU vision for the uplands.


The vision sets a course for long-term success and highlights how government and stakeholders can work in partnership with upland farmers – many of which are tenants – to deliver on nature and conservation targets, produce nutritious food for the nation, and safeguard the future of the family-run businesses at the heart of the rural economy.


It outlines a vision for:


  1. Upland farm business to be prosperous, resilient, diverse and innovative so they’re able to support the environment and food production in tandem.

  2. Policy makers and upland farmers to work together to ensure farm businesses are fully recognised, valued, supported, and actively involved in shaping and delivering environmental outcomes.

  3. Recognition of the unique heritage and cultural value of upland landscapes as the backbone of proud, resilient rural communities where people live, work and visit.

  4. Upland farm businesses that deliver healthy ecosystems, climate mitigation and national environmental targets.


NFU Deputy President David Exwood said: “Upland farmers are the custodians of some of our most cherished landscapes. These landscapes, rich in cultural heritage, wouldn’t be what they are without the farmers who’ve cared for them. You can’t have ‘sunlit uplands’ without the people who made them that way."


“But the future of upland farming is under serious threat. The rapid decline in direct payments, uncertainty around the future of agri-environment schemes – which 49% of upland farm businesses are in – and the impact of the family farm tax are putting their livelihoods at risk."


“Our vision sets out clear actions for how government and stakeholders can work with upland farmers to secure their future and protect the landscapes they manage. These farms produce climate-friendly food, deliver public goods like flood mitigation and nature recovery, and sit at the heart of rural economies."


"The roadmap is here, now we need targeted policies to unlock the full potential of upland farming.”

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