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Atlassian Williams F1 Team Appoints A New Chief Information Officer



James Smith joins Atlassian Williams F1 Team after a decade of AI and data leadership at Google.


James holds a PhD in Computer Science from the University of St Andrews and spent 10 years at Google and DeepMind, where he led product and platform teams at genuine scale – including building Android’s data platform, adopted by over 3,000 engineers and informing performance decisions across three billion devices. He went on to co-found Human Native AI, a VC-backed start-up focused on data and AI, which was acquired by Cloudflare earlier this year.

Throughout his career, James has combined deep technical expertise with practical product and delivery – building high-performing teams, shipping AI at scale, and leading organisations through complex technological change.

James will further strengthen Williams’ senior leadership at a time when the team is investing in all areas to compete at the front in Formula 1. Technology is central to the team’s ambitions, with an outstanding portfolio of technology partners including Atlassian, Anthropic, VAST Data, Airia, Brillio and Keeper Security helping to deliver performance on track.

James Smith, Chief Information Officer commented:

“I am excited to be joining Atlassian Williams F1 Team at a moment when data and AI are becoming increasingly important to performance both on and off the track."

"Williams has an exceptional history, but what appeals to me most is the ambition for the next phase: building the systems, products and culture needed to compete at the front of the grid. I hope to bring my experience from Google, DeepMind and from founding Human Native to help the team move quickly, use AI pragmatically, and turn complex ideas into practical advantage.”

James Vowles, Team Principal commented:

“Success in Formula 1 has always been about combining technological innovation with the best people to deliver on track. With the technology developing at breakneck pace, the latest battleground in F1 is the ability to harness data and AI across all parts of the team."

"James has spent his career at that frontier – at Google, DeepMind and building his own company from the ground up – and I am delighted to welcome him to Atlassian Williams F1 Team as we continue to put technology at the heart of our ambitions to compete at the very front.”

About Atlassian Williams F1 Team

Atlassian Williams F1 Team is one of the world’s most iconic Formula 1 teams. Founded in 1977 by Sir Frank Williams and Sir Patrick Head, the team has won nine Constructors’ World Championships, seven Drivers’ World Championships and 114 Grand Prix races – making it one of the three most-successful teams in history. Based in Grove, Oxfordshire and competing at the pinnacle of motorsport, Williams continues to build for the future of Formula 1 through world-class engineering, racing excellence and a commitment to bringing fans closer to the sport than ever before.


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  • Oct 23, 2023
  • 3 min read

Businesses must adopt new ways of thinking to fully understand the threats posed by climate change and to create more effective, impactful ways of reducing their carbon footprints, according to new research from Imperial College Business School.


The study, conducted by Dr Simone Cenci and Matteo Burato of the Leonardo Centre for Business on Society at Imperial College Business School, explored how organisations currently think and act in regards to tackling climate change, and their effectiveness in aligning their emissions with global climate targets. They worked alongside Dr Samuel Tang of the Institute for Sustainable Resources at University College London and Dr Vincenzo Vastola of Montpellier Business School.


The researchers analysed climate change action data gathered by the CDP (formerly known as the Carbon Disclosure Project) – a leading non-profit international organisation that systematically collects information on organisations’ carbon management processes and outcomes via surveys.


They reviewed evidence from 622 large publicly-traded companies across 32 countries, working in the energy, industrial, material and utilities sectors, between 2012 and 2020, reviewing emissions targets, total greenhouse gas emissions, supply chain policies, product development and emissions reporting.

“It is well recognised that lowering greenhouse gas emissions to a level compatible with the climate targets set by the Paris Agreement requires significant changes in behaviour and attitudes towards environmental issues by both individuals and organisations,” says Dr Cenci.

“The problem is in the way organisations approach solving such challenges, with a narrowly-focussed view meaning many initiatives fail to deliver the level of success needed to reach set national and global targets,” he continues.


The solution, he and his colleagues suggest, lies in adopting a ‘system thinking’ mindset. System thinking explores how individuals can make and understand the connections between a set of events and how they link to their own experiences. This allows them to understand the impact of their own actions and make positive changes to their behaviour.


Existing research has found that an individuals’ capacity to understand the effect of climate change and to adapt their own behaviours to address it requires the development of specific cognitive abilities, such as system thinking.

“System thinkers recognise that their behaviour is embedded in complex socio-economic systems and that natural and social phenomena result from constant dynamic and multiple interactions between the social economic and natural worlds as opposed to a sum of siloed processes.” Dr Tang explains.

Their results revealed that the organisations which already exhibited system thinking traits were able to achieve superior environmental outcomes in comparison to others with similar asset characteristics and policies in place, reporting lower greenhouse gas emissions.


The research, suggests that, to more effectively combat climate change; organisations need to build Organisational System Thinking into their core processes and functions.


By recognising that their operations are often out of alignment with their own and wider sustainability goals, and are affected by multiple societal and environmental factors, the research shows that companies can make a greater, more authentic impact – aligning their emissions pathways with those expected by the climate targets of the Paris Agreement.


Furthermore, as individual system thinkers also appreciate that the relationship between themselves and the wider world is ever changing, they recognise that the solutions they put in place need constant refocus and adaptation. Such an approach, Dr Cenci notes, would allow organisations the flexibility and proactivity many are currently lacking.


“Meeting global climate targets, such as those set by the Paris Agreement depends on the actions and behaviours of industry. Therefore, understanding which factors drive the necessary internal changes in management practices that can help companies reduce their emissions is crucial to designing better incentive schemes, such as targeted environmental policies and market-based solutions that can help countries meet their nationally determined contributions,” Dr Cenci concludes.


Whilst governments across the globe have already included system thinking training in educational curricula, these findings, the researchers say, hold important considerations for business leaders. Policies aimed at fostering system thinking within companies could provide a much-needed nudge toward making truly effective changes in organisational sustainability behaviour.





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