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Blackpool Hotel Teams With Local Distiller To Launch Exclusive Drinks



Award-winning, family-owned Hotel Sheraton in Blackpool, has teamed up with a local distiller to create two bespoke spirits exclusively for hotel guests.


The bespoke Hotel Sheraton Gin and Vodka are produced by Lytham Gin, an award-winning independent distillery based in Lytham St Annes.


Handcrafted at the distillery on Lancashire’s Fylde Coast, the new Hotel Sheraton Gin is infused with orange, vanilla and star anise, creating an aromatic and distinctive gin, while the accompanying premium vodka offers a smooth, classic serve. Both spirits have been created and bottled especially for the hotel, complete with their own bespoke Hotel Sheraton labels.


The spirits are on sale from both hotel bars and as boxed gifts to purchase from the gift cabinet.


Hotel owner Liz Brown said:

“We are absolutely thrilled to have our own bespoke Hotel Sheraton spirits of Gin and Vodka created by the Lytham Gin Company. The gin, drunk together with an elderflower tonic is just the most delicious drink. I hope our guests enjoy it as much as I do!"

“Our policy is to buy local and this is a perfect example of a collaboration between two great family-run Lancashire companies.”


Sara Dewhurst, founder of Lytham Gin, said:

“For us, this collaboration is about much more than creating great spirits. Lytham Gin was founded on a love of our local area and the idea of putting “A Little Bit of Lancashire in Every Drop.”

“We’re incredibly proud to see that philosophy reflected in another local, award-winning family business that shares our commitment to quality, hospitality and Lancashire provenance."


“There’s something particularly special about working with another independent family business here on the Fylde Coast. Hotel Sheraton has a wonderful reputation and a real sense of place, so creating their own gin and vodka has been an absolute pleasure. We hope their guests enjoy drinking a little bit of Lancashire while they’re here - and perhaps take some happy memories of the Fylde Coast home with them too.”


The three-star hotel, on Queen’s Promenade, which last year marked its 10th anniversary, has also received the prestigious ROSE (Recognition of Service Excellence) Award from VisitEngland placing it officially in the top 100 hospitality establishments in the country.


Other accolades include

  • Ranked to its highest position (number three) on TripAdvisor, from 92 hotels in Blackpool;

  • Ranked number 11 in The Best Places To Work in UK Hospitality by Caterer Magazine;

  • The Judges’ Award in the Lancashire Tourism Awards, in special recognition of the Be Really Kind philosophy.


Liz and her team also keeping their fingers crossed after recently being shortlisted for the 2027 Large Hotel of the Year in The Lancashire Tourism Awards. Visit the hotel here.

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The NFU has responded to Defra Secretary of State Steve Barclay’s announcement of further changes to the Environment Land Management scheme (ELMs).


NFU Vice President David Exwood said: “We welcome much of what has been announced including changes to the Sustainable Farming Incentive (SFI) for 2024, including increased payments and a raft of new options such as support for precision farming and uplands and moorlands. The new actions being made available under SFI will provide further clarity which is much needed by farming businesses in order to plan for the future."


“Confirmation of plans to build on the Countryside Stewardship scheme (CS) with a developed and improved offer for 2024 is also welcome including further new and enhanced options for access and wildfire management."


“However, we still have more questions than answers around the deliverability of these new options. It remains hugely frustrating that nearly six years on from the Health and Harmony consultation, which set farming in England on a path towards public goods for public payments, government is still a long way behind on its commitments."


“With a minimum of 50% reduction in direct payments due in 2024, the tapering of payments to 2027 continues to be very concerning. We urgently need business critical detail on how farmers and growers will smoothly transition from existing agreements to the new offer."


“We repeat our calls for Defra to undertake a mid-term review – an urgent assessment is needed of the agricultural transition on food production and farm business viability. Currently, no such impact assessment exists and it is something we have said is an absolute must to ensure these new schemes are set up to succeed."


“It is imperative that SFI has sustainable food production at its core, with enough options that sit around productive farming. For this to happen it is absolutely vital that there’s a better balance between policies that focus on enhancing food production as well as the environment."


“The NFU remains committed to working with Defra to improve ELMs for all farming sectors to ensure we get the uptake needed to deliver Defra’s own statutory environmental targets and to ensure a future agricultural sector which is resilient and thriving, with farmers doing what they do best; contributing to our national food security by producing sustainable, climate-friendly food alongside protecting and maintaining our environment.”

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