Reward Funding has further strengthened its UK growth plans by appointing Adrian Stalley as its first head of partnerships.

In the newly created role, Adrian will drive forward the alternative lender’s sales and marketing strategy at a national level, by working closely with the regional directors and business development teams across its six UK offices.

Adrian will also be focused on expanding Reward’s extensive network of introducers and commercial finance brokers, to ensure its overall sales strategy is closely aligned with its wider business growth aims.

Adrian’s career spans over 30 years working in senior director and management roles in sectors ranging from telecoms and utilities to insurance and property. In the last six years he has focused on growing strategic partnerships and driving national business development opportunities in the commercial finance space.

Adrian Stalley, head of partnerships for Reward Funding, commented:

“With Reward having recently unveiled its new brand identity and strategic direction, it feels like the perfect time to be part of its continued growth success across the UK. I feel we’re really at the forefront of the lending market and filling the void left by traditional funders, by helping ambitious entrepreneurs and businesses thrive across so many sectors."

“I’m looking forward to collaborating with the teams across our six offices, exploring new business development opportunities and channels, and as an ambassador of the business to further help expand our national network of introducers.”

Adrian will be working alongside Sharon Ellis, Reward’s strategy and programme director, who added:

“The appointment of Adrian and the wealth of sector experience and strategic insight he brings to the business, really illustrates the scale of our growth ambitions across the UK moving forwards. I know our regional directors and business development teams are really excited and energised by his arrival and are looking forward to working with him to further bolster our market presence.”