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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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  • Jun 12, 2023
  • 2 min read

A leading Scottish hotel group has announced its new charity partnership for 2023.


Crieff Hydro Family of Hotels, has pledged to raise much needed funds for Scotland’s Charity Air Ambulance (SCAA), which provides life-saving services to communities in every corner of Scotland, for the next 12 months.


The funds will be raised by hotel employees across the hotel group’s eight properties within the portfolio, as well as guests who pass through its doors throughout the year, with a number of activities already earmarked to kick off fundraising.


The hotel group’s big-hearted employees have a fantastic fundraising track record, having raised thousands for a variety of both local and national charities throughout the years, and the team at Crieff Hydro Family of Hotels are looking forward to doing all they can for Scotland’s only air ambulance charity.


With a crew based at Perth airport, close to the hotel’s flagship property, Crieff Hydro, the charity recently marked its 10th anniversary. Since May 22, 2013, SCAA has doubled its operation, launching an Aberdeen base in 2020, responded to nearly 5,000 call outs, raised over £50 million and flown nearly half a million miles, saving thousands of lives and impacting on thousands more, particularly in remote and rural areas.


Stephen Leckie, Chairman and CEO of Crieff Hydro Family of Hotels, said: “It’s vitally important for us to support those most in need through charity fundraising, and we’re very much looking forward to embarking on this new partnership with Scotland’s Charity Air Ambulance. The dedication and skill of the pilots and paramedics involved is phenomenal and their life saving efforts makes SCAA a perfect fit for our charity partner of the year.”


SCAA CEO, David Craig, said: “We are immensely grateful to Stephen Leckie and the Crieff Hydro Family of Hotels for choosing SCAA as their charity partner this year. The generosity shown by hotel employees and guests visiting their properties will undoubtedly help save lives as we respond to emergencies across Scotland, 365 days a year.


“SCAA’s life-saving service is only possible thanks to the ongoing support of the individuals, businesses and organisations of Scotland and partnerships like this with the Crieff Hydro Family of Hotels help to fly us into the future, ensuring we are there for the people of Scotland when we are needed most.”


Crieff Hydro Family of Hotels comprises eight hotels located in Perthshire, Dundee, the Scottish Borders and the Highlands.

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