New research released shows that 45% of people are looking to increase their income by starting or growing a side hustle this year.

NatWest is the official banking partner of Team GB and has joined forces with top British Olympians to deliver a Team Talk to inspire the nation to reach their personal and financial goals. As part of the partnership, the bank commissioned a survey* of 2,000 British adults to identify these goals and understand the motivations behind them.

The research found that 64% of Brits are looking for ways to increase their income in 2024, from working longer hours (33%), to getting a new job (26%) and asking for a pay rise (15%). However, nearly half of those asked responded by saying they were interested in starting or growing a side hustle.

As the UK’s leading bank for businesses, NatWest provides entrepreneurs and small and medium-sized enterprises (SMEs) with the services and expertise they need to get their business off the ground and succeed.

James Holian, Head of Business Banking, NatWest, said:

“These figures show we are an ambitious nation with great entrepreneurial spirit, and NatWest has all the tools needed to help business owners start, run and scale their businesses."

“With over one million SME customers, we have a long track record of offering the right personalised support to help businesses across the economy.”

Through the NatWest Accelerator programme, over 1,000 entrepreneurs have already benefited from access to a range of comprehensive support designed to grow their businesses, including one-to-one coaching, access to like-minded peers and expert advice.

NatWest has fourteen accelerator hubs across the UK and online, making it easier than ever for entrepreneurs to access genuine expertise that is relevant to their business. This is helping to remove barriers to entrepreneurship, providing more opportunities for those wanting to start or grow a business this year to make it a reality and reach their goals.

Notes

*The survey of 2,000 Brits was conducted by Onepoll in February 2024 on behalf of NatWest

The Team Talk is available on YouTube featuring Olympians Sir Chris Hoy, Max Whitlock, Helen Glover, Duncan Scott, Bethany Shriever and Emily Campbell.