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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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Mince pies hold a cherished place in the tapestry of Christmas traditions, their rich history and delectable flavours woven into the festive celebrations. Dating back to medieval times, these small, sweet treats have evolved over the centuries, becoming synonymous with Yuletide indulgence.


The origins of mince pies can be traced to the medieval European tradition of spiced meat dishes. Initially, these pies were filled with a mixture of finely chopped meat, fruits, and spices, symbolising the opulence and exotic flavours associated with the holiday season. Over time, the meat content diminished, and the sweet ingredients, such as dried fruits, sugar, and spices, took centre stage, transforming mince pies into the sweet delicacy we know today.


The symbolism behind the mince pie transcends its culinary appeal. The spices, including cinnamon, nutmeg, and cloves, not only infuse the pies with a warm, aromatic essence but also harken back to the spices brought from the East during medieval times. This historical connection adds depth to the enjoyment of mince pies, turning them into a nostalgic link to the past.


The act of baking mince pies itself becomes a ritual, a communal effort that brings families and friends together during the holiday season. From rolling out the pastry to filling each delicate pie with the spiced mincemeat, the process carries a sense of shared joy and anticipation for the festivities ahead.


While the classic mince pie recipe remains a favourite, variations have emerged over the years, catering to diverse tastes and dietary preferences. Some opt for gluten-free or vegan alternatives, ensuring that this Christmas delight can be enjoyed by a broad spectrum of individuals.


Moreover, the act of enjoying mince pies extends beyond the dining table. The aroma of freshly baked pies wafting through the air can evoke a sense of comfort and nostalgia, triggering memories of past celebrations and creating a festive atmosphere in homes and communities.


Mince pies at Christmas are more than just a culinary delight; they are a cultural emblem, embodying centuries of tradition and symbolising the spirit of togetherness during the holiday season. As families gather around tables adorned with these sweet treats, the essence of Christmas is captured in each bite, making mince pies a timeless and cherished component of the festive experience.

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