A full sized JCB digger dressed up like a collector’s scale model stole a few hearts on Valentine’s Day – and stopped Londoners in their tracks outside an iconic railway station.
The ‘JCB Backhoe in a Box’ drew huge crowds when it was first unveiled at the digger maker’s World HQ in Rocester, Staffordshire. Now the capital is digging the love for this innovative display as it arrives in London - proving romance really does come in all shapes and sizes, even giant, beautifully boxed ones.
The JCB Backhoe in a Box - a full-sized digger presented as though it were a scale model - has been carefully dismantled in Staffordshire and, transported south, before being lovingly reassembled and unveiled on Valentine’s Day outside King’s Cross railway station.
The striking installation will be on display for a full week from February 14th, giving commuters, visitors and Valentine’s Day couples the perfect spot for a memorable photo. Standing nearly 15 feet high and more than 20 feet across in its special packaging, the life size display is impossible to miss. Visitors to King’s Cross can enjoy the exhibit day or night, with the installation illuminated after dark to ensure the magic continues long after the evening commute.
JCB Deputy Chairman George Bamford said:
“There’s no better day to celebrate something you love than Valentine’s Day - and Britain has loved the JCB backhoe loader for more than 70 years.”
JCB Worldwide Events Manager Alice Taylor has helped oversee the installation. She said:
“King’s Cross is always buzzing, but this installation brings something truly unique to the area. It’s fantastic to engineer some romance in London by unveiling the Backhoe in a Box in London on Valentine’s Day.”
Its appearance in London marks the start of a UK-wide tour celebrating both JCB innovation and the enduring appeal of one of Britain’s best known machines – invented by JCB in 1953. The next stop will be the Cheltenham Festival in March. First unveiled at JCB’s World HQ as part of the company’s 80th anniversary celebrations, the Backhoe in a Box is a playful nod to the popular 1:32 scale models cherished by enthusiasts.
