A Perthshire farmer feeding families in need with surplus deer is aiming to reach 100,000 people this year, after receiving support from Business Gateway.
Helen Stewart set up Fair Feast after taking over her family's farm near Pitlochry, home to protected moorland that needed regular deer culling to protect the fragile habitat. Rather than see the venison go to waste, she saw an opportunity to turn it into meals for families who needed them.
Fair Feast built a network of food banks across rural Scotland to distribute its venison. With support from food banks, deer managers and the public, the business scaled up operations, leading to the opening of what is believed to be the world's first social enterprise butcher's shop, on Pitlochry's high street earlier this year. Every sale in the shop is now matched by a donation to food banks, so growing the business means growing its impact too.
Venison is often seen as a luxury or an acquired taste, out of reach for families watching every penny. Fair Feast processes it into familiar, everyday products such as mince, sausages and burgers, making it easy to prepare and cook. The new premises also gives the business a permanent base for the first time, meaning produce can reach food banks throughout the year rather than only around seasonal peaks.
To support the business's growth, Helen received expert one-to-one support from Business Gateway adviser Andrew Webster, who advised on expanding into new premises and hiring and training staff.
He also signposted routes to funding and Fair Feast secured £5,000 from the Tay Cities SME Skills Fund and Perth & Kinross Council. Business Gateway also introduced the business to Scottish Enterprise, which has since provided further support through its Scottish Manufacturing Advisory Service.
Helen Stewart, founder of Fair Feast, said:
“I could see how our business could genuinely make a difference, not just to the environment, but to families who were going without. What blew me away was how much the local community got behind us. People want to be part of the solution, and the support from Business Gateway has been a huge part of getting us to a point where we can properly scale up.”
Andrew Webster, Business Gateway adviser, said:
“Helen's vision and drive have created a genuinely unique business. She's engaged the whole community and is making a real difference to food poverty in Perthshire. It's been a pleasure supporting her through the shop opening, and I'm looking forward to seeing where the business goes next.”
To find out more about how Business Gateway can help your business, visit here.
