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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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LAVA Advisory Partners, a London-based M&A advisory, has announced five new hires – three Associate Directors, an Analyst and its first Operations Coordinator – as the company has continued to grow over recent months.


Felix Neate, Joseph Sharp and Sunil Samani have all joined LAVA as Associate Directors.


Neate trained in accountancy before joining PwC for four years, followed by almost five years at Coller Capital. In 2022, he entered the M&A sector as vice president of Dyer Baade & Company, where he honed his skills working with clients of all sectors and sizes, as well as developing a special interest in buy and build transactions.


Sharp brings a wealth of experience in lower-mid market M&A, with a strong understanding of the needs and challenges of business owners and founders. Five years with Highstead Partners was followed by nearly five years with KPMG, first in New Zealand and then in Australia. He joined LAVA on his return to the UK, bringing a global perspective to the team alongside his vast deal expertise.


Samani has vast experience in M&A having joined EY on an internship before going through the company’s graduate programme. He then spent several years working closely with private equity houses to rationalise their portfolios and transform their investments following the 2008 financial crash, before rejoining EY for a seven-year stint, holding senior positions in the company’s Strategy & Transactions team.


Meanwhile, Cannelle Ramas joins LAVA as an Analyst. Ramas has moved to London from Paris, where she completed her Corporate Finance degree before completing several analyst internships across the M&A, venture capital and private equity industries.


Most recently, joining at the start of February, Summer Bond has become LAVA’s first Operations Coordinator, heading up what is now LAVA’s third female-led department. Born in Tokyo and having lived in London, Athens, and Copenhagen before returning to the UK, Bond brings a range of professional experiences and a keen interest in the M&A sector as she joins the company to build its operations function from the ground up.


Commenting on the new appointments, Simon Woodcock, Partner, said:

“As a small team, welcoming five new faces to LAVA has already had a massive impact. Each brings a unique set of experiences and perspectives, as well as fantastic enthusiasm which aligns perfectly with our human-centric approach to M&A."

“Bolstering our team with new Associate Directors, adding a new analyst and bringing in our first ever Ops Coordinator is hugely exciting and ensures our growth is sustainable, our team is diverse, and our clients receive the best possible results. We’re delighted to have Felix, Joseph, Sunil, Cannelle and Summer with us, and we look forward to seeing how their skills and personalities help drive us forward over the months and years to come.”

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