John Lewis Money has announced a multi-year partnership to become an Official Partner of England Rugby. 

The deal sees John Lewis Money support the Red Roses and England Men’s team, starting with the upcoming Men’s and Women’s and Guinness Six Nations. 

As part of the partnership, John Lewis Money will have its branding in key locations at the Allianz Stadium from Saturday 8 February onwards at home matches. John Lewis Money customers will soon be part of the action through tickets and exclusive experience giveaways. 

James Mack, Director of John Lewis Money, said:

“We’re thrilled to partner with England Rugby in what is going to be an action-packed year starting with the Guinness Six Nations just around the corner. With such a strong overlap between our customer base and rugby fans, England Rugby is the perfect partner to take our brand awareness to the next level." 

“As well as a fantastic platform to connect with fans and support the growth of the game, we’re looking forward to sharing the benefits of this partnership with our customers and internal Partners alike. From matchday ticket competitions through to player meet and greets and community initiatives, we have exciting plans ahead and are already looking forward to further deepening our relationship with England Rugby over the coming months and years.” 

Claudio Borges, RFU Executive Director of Engagement & Business Growth, said:

“We’re really pleased to welcome John Lewis Money as a partner of England Rugby. There is great alignment between our two brands and we look forward to developing our relationship over the coming years.” 

The sponsorship comes at a key time for John Lewis Money. It has new and vibrant branding and an exciting pipeline of product developments for this year. 

John Lewis Money is the financial services arm of the John Lewis Partnership. With over 1.4 million customers, it offers a range of financial products including the Partnership Credit Card.