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Gebrüder Weiss Launches Fifth GWcycles Season



Gebrüder Weiss kicks off the fifth edition of its international cycling campaign “GWcycles.” The goal: to collectively cover one million kilometers – and in doing so, remove up to ten tons of plastic waste from rivers and coastal regions.

 

The concept is simple: for every kilometer cycled, Gebrüder Weiss funds the collection and proper disposal of ten grams of plastic waste. Once again, the initiative is implemented in partnership with the Berlin-based environmental company CleanHub.


Frank Haas, Head of Corporate Brand Strategy & Communications at Gebrüder Weiss said:

“GWcycles shows how easy it is to combine sustainable mobility with tangible environmental action – kilometer by kilometer."

Participation is open to everyone worldwide. Distances are tracked via the free Radbonus app, which is compatible with common fitness trackers. Initial rewards are available from as little as 50 kilometers, and all prizes are made from recycled materials.

 

Further information and registration visit here.


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Mar 31
1 min read


Gebrüder Weiss kicks off the fifth edition of its international cycling campaign “GWcycles.” The goal: to collectively cover one million kilometers – and in doing so, remove up to ten tons of plastic waste from rivers and coastal regions.

 

The concept is simple: for every kilometer cycled, Gebrüder Weiss funds the collection and proper disposal of ten grams of plastic waste. Once again, the initiative is implemented in partnership with the Berlin-based environmental company CleanHub.


Frank Haas, Head of Corporate Brand Strategy & Communications at Gebrüder Weiss said:

“GWcycles shows how easy it is to combine sustainable mobility with tangible environmental action – kilometer by kilometer."

Participation is open to everyone worldwide. Distances are tracked via the free Radbonus app, which is compatible with common fitness trackers. Initial rewards are available from as little as 50 kilometers, and all prizes are made from recycled materials.

 

Further information and registration visit here.


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New quarterly data from V12 Retail Finance shows that UK consumers continued to turn to point-of-sale finance for high-value purchases in the third quarter of 2026.

High Street Gloom as Leicester City Centre Welcomes New Openings

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Leicester continues to buck the national narrative of high street closures as a new wave of restaurants, cafés, fashion stores and independent businesses open their doors across the city centre.

Hill Cross Furniture Raises £1,500 For Overgate Hospice

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