Gebrüder Weiss kicks off the fifth edition of its international cycling campaign “GWcycles.” The goal: to collectively cover one million kilometers – and in doing so, remove up to ten tons of plastic waste from rivers and coastal regions.

The concept is simple: for every kilometer cycled, Gebrüder Weiss funds the collection and proper disposal of ten grams of plastic waste. Once again, the initiative is implemented in partnership with the Berlin-based environmental company CleanHub.

Frank Haas, Head of Corporate Brand Strategy & Communications at Gebrüder Weiss said:

“GWcycles shows how easy it is to combine sustainable mobility with tangible environmental action – kilometer by kilometer."

Participation is open to everyone worldwide. Distances are tracked via the free Radbonus app, which is compatible with common fitness trackers. Initial rewards are available from as little as 50 kilometers, and all prizes are made from recycled materials.

Further information and registration visit here.