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Solus Doubles Footfall At Its New Birmingham HQ Showroom



A 110-strong display ‘slab wall’ has become the major attraction of Solus Ceramics’ new showroom transformation at its headquarters in Tyseley.


The family-run business, which is recognised as one of the UK’s fastest growing suppliers of architectural and sustainable tiles, has seen footfall almost double since it invested seven figures into creating the new 3,400 sq ft space earlier this year.


Sales to the public have already risen by 25% and the firm has also increased its share of the local contractors’ market, as well as reinforcing its industry-leading reputation with some of the country’s top architects.


The new HQ and showroom displays a carefully curated product range that blends exceptional quality with accessibility across all budgets.


Materials are grouped by aesthetic family rather than brand - for example marble, stone, terracotta, wood, concrete and decorative collections.


Alongside the iconic slab wall are units with clapper and drawer displays, with room sets further clarifying how different products might look in a variety of contexts.


Marcus Bentley, CEO of Solus Ceramics, commented:

“Visitors can expect a design-led experience shaped to provide inspiration, rather than a traditional tile showroom."

“A lot of time and understanding has gone into the space, which has been carefully curated to help customers move beyond browsing samples and instead fully visualise how materials will work in real environments."

“We have more than 30 years’ experience working with architects and designers, providing technical and design advice. This showroom enables us to bring this experience to a more general homeowner audience with the same level of care and service that we deliver across the country.”

He continued: “The investment is definitely paying off and this is reflected not only in the volume of customers, but the mix of them. We’re attracting homeowners from the Midlands, along with developers, corporate clients, and luxury residential clients. Lots of architects and designers have also visited the space.”


Solus, which was founded by Peter Bentley in the family home in 1995, has seen a £10m+ rise in revenues since 2021, with turnover expecting to exceed £26m going into 2027.


The company’s commitment to ‘people’, ‘product’ and ‘planet’ has seen it develop an international network of trusted suppliers that provide unique ranges of sustainable tiles for architects, designers, commercial contracts and retail.


With strong growth seen across its satellite showrooms in London and Manchester, the company continues to work on some of the UK’s most prestigious tiling projects, including for Porsche, Kensington Olympia and Finsbury Dials.


Marcus went on to add: “For the luxury residential team in particular, it’s had a tangible impact. Developer clients feel confident directing their own customers to the showroom, knowing they’ll find a wide range of inspiring displays alongside a knowledgeable team who can support decision-making and provide technical advice. That trust is a key step in strengthening ongoing partnerships.

“What we have created fully reflects Solus as a design-led business, offering the same level of service and expertise as our other successful showrooms in Clerkenwell in London and Manchester.”

Solus, which has supplied over 4 million sq metres of tiles since 2019, has built its success on strategic partnerships with leading factories and collaborations with top architects, designers and developers.


Its current portfolio of high-quality tiles spans more than 300 different ranges, including LoopCrete and LoopStone (both incorporating 63% of pre- and post-consumer recycled content) and its recently launched Caldera, Tibero, Damier and Sidequest options.


For further information, please visit here or follow the company across its social media channels.


Photo: Ryan and Marcus (Solus): (l-r) Ryan Bennett (Managing Director) with CEO Marcus Bentley



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  • Jan 18, 2024
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Female CEOs issue less company debt than male CEOs, because women are often more risk-averse than their male counterparts and therefore less likely to get the company into financial difficulty, according to new research by Durham University Business School.


The study also showed that the younger the CEO, the more pronounced the findings are, with younger female CEOs very conservative in their debt issuing, in contrast to younger male CEOs, who are more likely to rack up arrears.


Conducted by Dr Yeqin Zeng, Professor of Economics at Durham University Business School, alongside Qi Zhu, Central South University Business School, Yuxuan Huang, Hunan University Business School, and Cheng Yan, Essex Business School, the study examined the effects of a CEO’s gender on a company’s debt structure.


To do so, the researchers examined data from the S&P 1500 – the market index of US stocks – from the years 1993-2021. Using over 28,000 firm observations in this period, the researchers were able to monitor the changes in CEO appointments and over time, as well as the debt structure of each firm, and whether or not this changed dependent on the CEO’s gender and age.


The researchers found that for female CEOs, the average value of borrowed capital was 2.7% lower, as well as the average value of investing or trading in financial markets by 2.9% compared to companies with male CEOs. The researchers state that women’s risk-averse nature is likely the reason why.


Younger CEOs, the research suggests, are more likely to have more extreme results compared to older CEOs because the potential rewards for risk-taking are higher. This means male CEOs are more likely to take chances due to potential for a higher reward, whilst female CEOs are less likely to take the chances due to the potentially higher risks to their careers and companies.


“Over the past 20 years we’ve seen an increase from just 0.5% of CEOs in the S&P 1500 being women, to 7% in 2021.” says Dr Zeng. “Clearly it is a positive that the gender split of CEOs is on the up, but it makes for interesting new challenges for firms when they look at how their company is structured and performs. Our findings show that typically, female CEOs are less likely to get the company in debt, whilst men are more likely to be riskier CEOs”.


Interestingly, the researchers also found that the influence exerted by the CEO’s gender is much more pronounced when the level of market competition is higher, and the risk of litigation is higher too – due to the heightened risks and rewards. The researchers also found that the CFO’s gender has much less of an impact on how the firm structures it’s debt – it is the CEO’s gender that really matters.


The researchers say that these findings clearly show that gender does have an impact on how firms perform, and the decisions the wider company enacts on behalf of the CEO’s decision-making. The researchers say that this gives food for thought to companies when they are looking to hire their next CEO, giving them opportune time to manage their debt structuring too before doing so.


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